Marketplace commissions eat margin
GetYourGuide, Viator and similar channels can take typically around 20 to 30 per cent. That reduces what remains from tickets, tours and experiences, even when the visitor would have booked with you directly.
Direct booking for museums & galleries
Take More Museum Bookings Direct
A direct booking website for museums and galleries, built around the booking system you already use. From £2,495, we help you sell tickets, tours, memberships and experiences directly, with less reliance on GetYourGuide, Viator and other marketplaces.
From £2,495
Direct booking build
£3,995
Booking Growth package
£59 a month
Required Website Care
6 booking systems
Named integration options
Every booking through a marketplace comes with a cost. GetYourGuide, Viator and similar platforms typically charge suppliers around 20 to 30 per cent of each booking. That fee may buy reach, but it also reduces what your museum or gallery keeps and leaves the customer relationship with somebody else.
If you sell £50,000 of visits, tours or experiences through those channels, a typical 20 to 30 per cent commission means roughly £10,000 to £15,000 paid away. Moving even part of that demand to your own website can repay a direct booking website many times over, while giving you control of the customer journey.
The problem
What is costing Museums & Galleries work right now
Your booking system feels hidden
Your reservation tool may work well, but visitors cannot find it quickly. Important details sit across disconnected pages, making people return to a marketplace because its booking path feels easier.
School enquiries arrive incomplete
A teacher may send only a date and rough group size. Your team then spends time chasing numbers, access needs, lunch arrangements and guide requirements before anyone can prepare a useful price.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Booking engine integration
02
Experience and tour pages
03
Availability and book now
04
Online payments and deposits
05
Timed entry information
06
Membership and donation routes
07
Review generation
08
Destination and location pages
09
Booking conversion tracking
10
Google Ads landing pages
11
Google Business Profile support
12
School group enquiry forms
Pricing
Packages for Museums & Galleries
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
Direct Booking
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
- Up to 10 pages
- Booking engine integration
- Experience and tour pages
- Availability and book-now integration
- Payment integration where relevant
- Mobile booking journey
- Reviews and galleries
- WhatsApp and contact capture
- GA4 and booking conversion tracking
- Google Business Profile optimisation
- SEO foundations
- Audience Simulator access, included
- Copywriting and training
Booking Growth
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
- Up to 20 pages
- Multiple tours and experiences
- Destination pages
- Service and location pages
- Advanced booking tracking
- Abandoned enquiry capture
- Email marketing integration
- Review generation
- Google Things to Do feeds where applicable
- Channel connectivity help where supported
- SEO content structure
- Google Ads landing pages
- Direct-booking conversion optimisation
Tourism Pro
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
- Multiple tours and attractions
- Accommodation and packages
- Ticketing
- Multi-location operations
- Large inventories
- Channel managers
- API connectivity
- Complex availability rules
- Supplier systems
- Bespoke booking workflows
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your museums & gallery website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More bookings through your site
Visitors can find an experience, check availability and pay without being pushed towards a marketplace. You keep more of the booking value and build a direct relationship with the customer.
Clearer demand from search
Local pages, exhibition content and an accurate Google Business Profile help people discover the right visit. Your website gives tourists and nearby residents a trusted place to continue.
Better enquiries for your team
Forms collect dates, group sizes, access needs and event details before the message reaches you. Your team can price and reply properly instead of sending several follow-up emails.
01
Your website becomes the hub of every booking
Your museum website should do more than display opening hours and a few photographs. It should bring together timed entry, exhibitions, guided tours, events, memberships, donations and useful visitor information. A clear route from search to booking helps people decide faster, without sending them back to a marketplace.
We build the main pages around the way your organisation works. Visitors can see what is on, choose a date, check availability, select the right ticket and pay through your existing booking engine. Your team can focus on visitors, collections and events while the website keeps handling interest outside office hours.
The website also becomes a useful home for schools, groups, local residents, tourists and returning members. Each audience can find the right information without wading through unrelated pages. That means fewer avoidable calls and more people reaching the booking page ready to act.
- Timed entry and exhibition pages
- Tour and experience information
- Membership and donation routes
- Clear availability and book now links
- Online payments and deposits
- Visitor information in one place
02
Local visitors find you before the marketplaces
People search for things to do near them, especially during school holidays, bank holidays and wet-weather days. They may search for a museum in Newcastle, a gallery near Durham, a family activity in Northumberland or a particular exhibition. Your website needs to appear when that demand already exists.
We improve the pages that explain what you offer and where you are. We also help manage your Google Business Profile, the business listing that appears in Google Maps and local search. Accurate opening times, booking links, photographs, categories and updates help visitors trust the information they find.
This work supports a museum website UK visitors can use before they arrive. It also helps tourists planning a trip from further away. We create useful destination and location pages, rather than filling your site with repeated words that do not help real visitors choose.
- Google Business Profile support
- Local museum and gallery pages
- Exhibition and event search pages
- Destination and location content
- Accurate opening times and directions
More detail
More on websites for museums & galleries
The rest of what museums & galleries ask us, tidied away. Open what you need.
A vague contact message creates work before you can give a useful answer. A school group may need a date, pupil numbers, access details, lunch arrangements and a guide. A private hire enquiry may need a room, guest count, catering and timing. Your website should collect the facts from the start.
We write forms around the enquiries your team actually receives. The right fields change for school visits, group tours, venue hire, weddings, filming, private events and accessible visits. You receive a clear enquiry instead of a message saying, "How much for a group?"
That makes it easier to price the work, reply properly and spot urgent requests. We can also connect forms to email, text alerts or your existing systems. The aim is not to collect information for its own sake. It is to help your team turn interest into a bookable visit.
- School visit enquiry forms
- Group booking details
- Venue hire information
- Access and support requirements
- Private event quote forms
- Clear enquiry alerts
A visitor choosing between several attractions often looks at reviews before reading every page. Recent comments about the welcome, exhibitions, facilities, tours and value can decide who gets the booking. Strong photography helps, but independent feedback often carries more weight than claims made by the attraction itself.
We help you ask for a review after a visit, tour or event while the experience is still fresh. The request can point visitors to the right review page and make the next step simple. Your team does not need to remember every follow-up or send the same message by hand.
We also place suitable proof across the website. That may include visitor comments, press mentions, partner logos, accessibility information, accreditations and clear details about what a ticket includes. Together, these details answer the quiet concerns that stop people booking.
- Post-visit review requests
- Review links in follow-up messages
- Visitor comments on key pages
- Press and partner proof
- Clear ticket and access details
Calls often arrive while your team is serving visitors, setting up an exhibition or dealing with a school group. A missed call can mean a lost booking, especially when a family is choosing what to do that afternoon. Our AI Receptionist answers 24/7 in your business name.
It takes the caller's details, records what they need and sorts urgency. It can handle common questions about opening times, tickets, directions and booking requests, then texts you immediately with the information. Your team can call back with context instead of starting from a blank screen.
The AI Receptionist costs £169 a month on its own. It is £199 a month with Website Care. It does not replace your staff or pretend to know something it has not been given. We set it up around your information, tone and ways of handling different enquiries.
- Answers calls day and night
- Uses your business name
- Takes visitor and booking details
- Sorts urgent requests
- Texts your team immediately
- Handles missed calls while busy
Some dates need more demand than local search alone can provide. You may have a new exhibition to promote, spare places on a tour or a quieter period between school holidays. Google Ads can put a relevant page in front of people actively searching for that kind of visit.
Our Google Ads Management is £449 a month. We manage campaigns, budgets, bids, advert wording, unwanted searches and the pages visitors land on. Your advertising spend goes directly to Google. We never mark it up, so you can see what is being spent on adverts.
We add tracking that follows the journey from advert click to booking enquiry, phone call or completed booking where the systems allow it. That shows which campaigns create real opportunities, rather than only reporting how many people saw or clicked an advert.
- Exhibition campaign pages
- Family visit campaigns
- Tour and event adverts
- Ad copy testing
- Unwanted search management
- Booking conversion tracking
A new website is the starting point, not the end of the work. Exhibitions change, events open, seasonal visits return and local search habits shift. Our SEO and Content service costs £249 a month and keeps adding useful pages or articles that help people find and choose your museum or gallery.
Each month includes two optimised pages or articles, local search work, Google Business Profile posts, listings across relevant websites, position tracking and a reporting call. We can focus on school visits, family days, accessible visits, local history, new exhibitions or nearby destinations.
If you need regular social posts, Automated Social Media costs £99 a month. It plans, writes and posts to Facebook and Instagram for your approval. The Intelligent Marketing Coach costs £49 a month and turns your plan into weekly tasks, so your team knows what to do next.
- Two pages or articles monthly
- Google Business Profile posts
- Local search work
- Exhibition content planning
- Automated Facebook and Instagram posts
- Weekly marketing tasks
Direct Booking costs £2,495. It suits a museum or gallery that needs a clear website wrapped around its current booking system. Booking Growth costs £3,995 and is the package most operators should take. It gives you stronger content, more routes for different visitor types and a better base for direct demand.
Tourism Pro starts from £5,995. It is for attractions with more inventory, several experiences, complex availability or detailed operational needs. Genuinely bespoke platforms are quoted separately from £10,000. We will explain what your current system can handle before recommending a build.
Every client needs Website Care at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. If you want to start without the upfront build cost, the no upfront option is £199 a month over 24 months, with no setup fee.
- Direct Booking, £2,495
- Booking Growth, £3,995
- Tourism Pro, from £5,995
- Bespoke platforms, from £10,000
- Website Care, £59 a month
- No upfront option, £199 a month
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Museums & Galleries ask us these most
Price, timescales and ownership, answered for a museum.
Direct Booking costs £2,495. Booking Growth costs £3,995 and is the package most operators should take. Tourism Pro starts from £5,995 for attractions with more inventory or operational complexity. A genuinely bespoke platform is quoted separately from £10,000. All prices exclude VAT. Website Care is also required at £59 a month.
Direct Booking gives you a conversion-focused website built around the booking system you already use. It includes the core visitor pages, experience information, clear booking routes and the technical work needed to connect your site to the reservation engine. It is suited to a museum or gallery that needs a stronger direct booking presence without replacing its current system.
The timescale depends on the number of visitor types, exhibitions, experiences and integrations involved. We agree the page plan, content responsibilities and booking setup before work begins. A straightforward build can move quickly, while a complex attraction needs more time for inventory, payments, group bookings and testing. We give you a clear delivery plan before you sign.
Yes. We build around the booking system you already use. We integrate systems such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We are not trying to replace your reservation system unless you want that. We first check what your system supports, then create a website that sends visitors into the right booking path.
Yes, where your booking engine supports timed entry. We can present time slots, availability, ticket types and visitor instructions in a clear way. The exact booking controls remain with your reservation system. We make the surrounding pages easy to understand, so visitors know which ticket to choose and what happens after payment.
Yes. We can create clear routes for memberships, donations and other supporter actions. The payment method and recurring payment options depend on the system you use. We will show these routes alongside tickets and exhibitions without making the site confusing. The aim is to help a visitor buy a ticket, join as a member or support your work.
Yes. Exhibition and event pages can explain dates, prices, access, age guidance, facilities and what a visitor will see. We can structure the site so your team can keep important information current. Seasonal exhibitions, school holiday activities, guided tours and one-off talks can each have a clear route to booking or enquiry.
Website Care costs £59 a month and is required for every client. It includes hosting, an SSL security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. A booking website needs these checks because broken software, outdated security or unavailable pages can stop visitors booking.
The AI Receptionist answers calls 24/7 in your business name. It takes the caller's details, records what they need, sorts urgent requests and texts your team immediately. We set it up with your opening times, common questions and booking process. It costs £169 a month, or £199 a month when bundled with Website Care.
No. It is there for missed calls and routine first contact, not to replace staff welcoming visitors or handling complex conversations. It can capture a school group request, note an access question or take a call outside opening hours. Your team receives the details and decides how to respond when a human answer is needed.
Google Ads Management costs £449 a month. This includes campaign management, bid and budget changes, advert testing, unwanted search management, landing page improvements and a monthly reporting call. Your advertising spend is billed separately by Google and goes directly to Google. We never add a mark-up to that spend.
We set up tracking for the actions that matter, such as booking clicks, completed enquiries and phone calls. Where your booking system allows it, we can track further into the booking journey. This helps you compare campaigns based on useful demand, not just clicks. It also shows which exhibition or experience pages need improvement.
Yes. The no upfront option costs £199 a month over a 24 month term, with no setup fee. It is a template website built for your trade, with hosting, Website Care and the AI Receptionist included. It suits a business that wants to start now without paying the build cost in one go.
You own the website and the business content we create for you. We provide the hosting, care and technical support as part of the ongoing service. If you ever decide to move, we can discuss the practical steps for transferring the site and its related services. Your booking account remains yours with the booking provider.
Monthly billing starts when the website launches, with a 12 month minimum term and monthly billing thereafter. This applies to the ongoing package and modules you choose. Advertising spend is separate and is always paid directly to Google. You can add modules later, including the AI Receptionist, Google Ads Management or SEO and Content.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a museum
The bodies and tools a museum deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to museums & galleries in how they win work. Each gets its own page, quote form and set of searches.
Booking & Tourism
- Adventure Centres
- Axe Throwing & Social Venues
- B&Bs & Guest Houses
- Boat Tour Operators
- Brewery & Distillery Tours
- Castles & Heritage Sites
- Climbing & Bouldering Centres
- Coach Tour Operators
- Cycling Tour Operators
- Escape Rooms
- Event & Experience Operators
- Farm Attractions
- Food & Drink Tour Operators
- Glamping Sites
- Golf Clubs & Courses
- Holiday Cottages & Lets
- Holiday Parks
- Karting Circuits
- Kayaking & Canoeing Operators
- Paintball & Airsoft Venues
- Spa & Leisure Businesses
- Visitor Attractions
- Walking Tour Operators
- Wildlife & Nature Tour Operators
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your museum website
Tell us the museum work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.