Marketplace commission drains every booking
GetYourGuide and Viator can take typically around 20 to 30 per cent. That leaves less for guides, bike maintenance, insurance, transport and the quiet months between peak departures.
Direct booking for cycling tour operators
Take More Direct Bookings From Cycling Tours
A direct booking website for cycling tour operators, built around the booking system you already use. Take more bookings through your own website, keep the customer relationship, and reduce marketplace commission. Packages start from £2,495, excluding VAT.
From £2,495
Direct booking build
£3,995
Booking Growth package
£59 monthly
Required Website Care
24/7
AI call answering available
Every booking through GetYourGuide or Viator can cost you typically around 20 to 30 per cent in commission. On £50,000 of annual bookings, that can mean around £10,000 to £15,000 paid away before you cover bikes, guides, insurance and transport.
Your own website gives customers another way to book. They can find your routes, compare grades, check dates, add bike hire or luggage transfer, and pay their deposit without leaving your brand. You keep the customer relationship and have a better chance of earning repeat bookings.
The problem
What is costing Cycling Tour Operators work right now
Your booking system sits alone
Your reservation system may work well, but your website does not explain the experience properly. Customers struggle to understand route grades, dates, add-ons and what happens after they click through.
Missed calls become lost tours
A call can arrive while you are guiding, driving, loading bikes or helping a rider. If nobody answers, the customer may book another operator before you can return the call.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Bokun booking integration
02
FareHarbor booking integration
03
Rezdy booking integration
04
Checkfront booking integration
05
Tour experience pages
06
Route grading information
07
Bike hire add-ons
08
Luggage transfer options
09
Availability and book now
10
Deposit and card payments
11
Review request journeys
12
Booking conversion tracking
Pricing
Packages for Cycling Tour Operators
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
Direct Booking
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
- Up to 10 pages
- Booking engine integration
- Experience and tour pages
- Availability and book-now integration
- Payment integration where relevant
- Mobile booking journey
- Reviews and galleries
- WhatsApp and contact capture
- GA4 and booking conversion tracking
- Google Business Profile optimisation
- SEO foundations
- Audience Simulator access, included
- Copywriting and training
Booking Growth
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
- Up to 20 pages
- Multiple tours and experiences
- Destination pages
- Service and location pages
- Advanced booking tracking
- Abandoned enquiry capture
- Email marketing integration
- Review generation
- Google Things to Do feeds where applicable
- Channel connectivity help where supported
- SEO content structure
- Google Ads landing pages
- Direct-booking conversion optimisation
Tourism Pro
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
- Multiple tours and attractions
- Accommodation and packages
- Ticketing
- Multi-location operations
- Large inventories
- Channel managers
- API connectivity
- Complex availability rules
- Supplier systems
- Bespoke booking workflows
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your cycling tour operator website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More bookings through your website
Customers can understand the tour, check availability and pay through your own website. You create another route to purchase that does not depend on a marketplace listing.
More revenue kept in-house
Every direct booking avoids the marketplace commission that would otherwise leave your business. Even moving part of your existing demand can make a meaningful difference to your margins.
Better customer relationships
You can see who booked, what they bought and what they may need next. That makes follow-up, repeat trips, gift bookings and useful pre-tour messages easier to manage.
01
Your website becomes the hub of every tour booking
Your cycling tour operator website brings your routes, availability, payments and customer enquiries into one clear place. Visitors can understand the experience before they book, instead of piecing details together from a marketplace listing. Your website keeps working while you guide a group, move luggage or prepare bikes for the next departure.
We connect the website to your existing booking engine, so dates, spaces and prices stay linked to the system you already trust. Each tour can explain distance, riding time, route grade, bike requirements, meeting points and what happens in poor weather. Customers get confidence before they reach the booking page.
- Experience and tour pages
- Availability and book now
- Online payments and deposits
- Bike hire add-ons
- Luggage transfer options
02
More local searchers find your cycling experiences
People often search for cycling tours by destination, route or activity. They might look for cycling tours in Northumberland, guided bike tours near Newcastle, or a cycle holiday in the North East. We build pages around the places and experiences you actually sell, so useful information can show up when people are ready to plan.
We also improve your Google Business Profile, the listing that appears in Google Maps and local search. It can show your tours, photos, opening details, reviews and booking link. We keep the information accurate and publish useful updates, helping visitors move from a local search to your website.
- Destination and location pages
- Google Business Profile support
- Route and experience content
- Clear booking links from search
More detail
More on websites for cycling tour operators
The rest of what cycling tour operators ask us, tidied away. Open what you need.
A vague message saying "How much for a tour?" creates more work. Our forms ask for the details that affect your price and planning. That can include preferred dates, group size, rider experience, bike hire, luggage transfer, accommodation needs and whether the group wants a private guide.
You receive a useful enquiry instead of a long email exchange. The form can direct straightforward bookings to your booking engine and send more involved requests to you. Booking conversion tracking also shows which pages and campaigns produced enquiries, deposits or completed bookings.
- Group size and preferred dates
- Rider ability and route grade
- Bike hire requirements
- Luggage transfer details
- Private tour requests
- Booking conversion tracking
A customer choosing between several cycling tour operators wants proof that the experience matches the description. Recent reviews can answer concerns about guide knowledge, route quality, bike condition, pacing, food stops and how you handle changes on the road. We place that proof beside the tours it supports.
After a completed booking, we can help prompt customers to leave a review. The request can go out at the right point, when the experience is still fresh. Your best feedback can then support your website, Google Business Profile and destination pages, instead of sitting unseen in an inbox.
- Review request journeys
- Reviews placed beside tours
- Google Business Profile updates
- Guide and route proof
- Customer photos and stories
Cycling tour operators miss calls for practical reasons. You may be leading a group, loading bikes, driving to a start point or dealing with a puncture. Our AI Receptionist answers 24/7 in your business name, takes the job details and sorts the caller by urgency.
It can ask about dates, group size, tour type, bike hire and other useful details. It then texts you straight away, so you can call back with context. The service costs £169 a month, or £199 a month with Website Care included. It gives callers an answer without pretending you are free.
- Answers calls 24/7
- Uses your business name
- Takes tour and group details
- Sorts urgency
- Texts you immediately
- £169 monthly, or £199 with Website Care
When you are ready to buy leads, Google Ads can place your cycling tours in front of people searching for a trip, guide or activity. We create focused landing pages for destinations and tour types, then test the wording that gives visitors a clear reason to book with you.
Google Ads Management costs £449 a month. This includes campaign work, bid and budget changes, advert testing, removing poor search terms, landing page improvements and a monthly reporting call. Your ad spend is billed directly by Google. We never mark it up. Tracking shows which clicks became enquiries, deposits or real jobs.
- Google Ads landing pages
- Campaign and budget management
- Ad copy testing
- Poor search term removal
- Booking conversion tracking
- Ad spend paid directly to Google
Search demand changes with the season. Spring brings riders planning summer trips. Autumn can bring interest in short breaks, quieter routes and gift bookings. Our SEO and Content service costs £249 a month. We create two useful pages or articles each month, support local search, update your Google Business Profile and track your rankings.
The content can cover route grades, what to bring, cycling holidays, family suitability, e-bike hire, luggage transfer and destination guides. You can also add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram. The Intelligent Marketing Coach costs £49 a month and gives you weekly marketing tasks.
- Two pages or articles monthly
- Local search work
- Google Business Profile posts
- Citation building and rank tracking
- Automated Social Media, £99 monthly
- Intelligent Marketing Coach, £49 monthly
Direct Booking costs £2,495 and suits an operator who wants a strong website around an existing booking system. Booking Growth costs £3,995 and is the package most operators should choose. It adds the depth, landing pages, tracking and content structure needed to shift more demand away from marketplaces.
Tourism Pro starts from £5,995 for operators with real inventory and operational complexity. A genuinely bespoke platform is quoted separately from £10,000. Every project requires Website Care at £59 a month. It includes hosting, security, backups, updates, monitoring, up to 30 minutes of monthly changes and email support. There is also a no upfront option at £199 a month on a 24 month term.
- Direct Booking, £2,495
- Booking Growth, £3,995
- Tourism Pro, from £5,995
- Bespoke platforms, from £10,000
- Website Care, £59 monthly
- No upfront option, £199 monthly for 24 months
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Cycling Tour Operators ask us these most
Price, timescales and ownership, answered for a cycling tour operator.
Direct Booking costs £2,495, excluding VAT. Booking Growth costs £3,995 and is the package most operators should choose. Tourism Pro starts from £5,995 for businesses with more inventory or operational complexity. A genuinely bespoke platform is quoted separately from £10,000. Website Care is required at £59 a month. All prices exclude VAT.
Direct Booking gives you the essential website around your current booking engine. Booking Growth goes further with stronger search pages, booking-focused landing pages, tracking and a structure designed to move more demand from marketplaces. It suits operators who want direct bookings to become a serious sales channel, rather than simply having a better-looking website.
The timescale depends on the number of tours, destinations, languages, booking rules and content needed. We agree the plan before work starts and keep the project moving through clear content and review stages. Your existing booking engine remains central, so we are building around a working system rather than replacing every part of your operation.
Yes. We integrate booking engines including Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. The website presents your tours properly, then sends customers into the booking flow you already use. We are not replacing your reservation system unless you want us to. We will confirm the exact connection and available features during planning.
Yes. We can show bike hire, e-bike options, luggage transfer, equipment needs and other extras clearly on the relevant tour pages. Where your booking engine supports these as add-ons, customers can select them during booking. For more complex requests, the website can collect the details through a form so you can confirm the practical arrangements.
Yes. Each experience page can explain distance, riding time, surface, hills, route grade, fitness expectations and equipment requirements. Clear information helps the right customers book and reduces unsuitable enquiries. It also gives visitors confidence that they understand the trip before paying a deposit or arranging travel.
Yes. We create useful pages for your tours, destinations and locations, then improve your Google Business Profile. That listing appears in Google Maps and local search. We can also provide ongoing SEO and Content at £249 a month, including two pages or articles, local search work, profile posts, citation building, rank tracking and reporting.
Yes. The website gives marketplace visitors another place to book, while search pages and adverts bring new people directly to your business. We make the advantages clear, such as your full tour range, direct support, add-ons and local knowledge. You can still use GetYourGuide or Viator while gradually moving more suitable demand to your own website.
The AI Receptionist answers calls 24/7 in your business name. It can take details such as the caller's dates, group size, tour interest, bike hire needs and other useful information. It sorts urgency and texts you immediately. It costs £169 a month, or £199 a month when bundled with Website Care.
Yes. It is designed for the moments when you cannot answer, including while guiding, driving, unloading bikes or dealing with a rider. It does not need you to stop what you are doing. It captures the reason for the call and sends the details to you, allowing you to respond when you are safely free.
Google Ads Management costs £449 a month. It includes campaign management, bid and budget optimisation, advert testing, poor search term removal, landing page improvements and a monthly reporting call. Ad spend is separate. You pay Google directly, and we never mark up that spend. Tracking shows which clicks became enquiries, deposits or real jobs.
Yes. We set up booking conversion tracking around the actions that matter, such as enquiry forms, calls, deposits and completed bookings where the booking system allows it. This gives you a clearer view of which campaigns and landing pages create real work, not just visits to your cycling tour operator website.
Website Care is required for every client and costs £59 a month. It includes hosting, SSL security, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. A live booking website needs these checks because broken software, expired security or downtime can stop customers booking.
Yes. The no upfront option costs £199 a month on a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. This option suits businesses that want to start now without the upfront cost. It is different from the fixed-price build packages.
Your business owns the website and content created for your project once the agreed work has been paid for. We provide the hosting, care and support needed to keep it running. Your booking engine remains your account and your relationship with that supplier. We will explain the handover and access arrangements clearly before launch.
Monthly modules need time to be set up, managed and reviewed properly. Website Care has a 12 month minimum term, then continues monthly. Other services are added when you choose and follow their agreed terms. Build payments are 50 per cent on signature and 50 per cent on launch. Monthly billing starts at launch.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a cycling tour operator
The bodies and tools a cycling tour operator deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to cycling tour operators in how they win work. Each gets its own page, quote form and set of searches.
Booking & Tourism
- Adventure Centres
- Axe Throwing & Social Venues
- B&Bs & Guest Houses
- Boat Tour Operators
- Brewery & Distillery Tours
- Castles & Heritage Sites
- Climbing & Bouldering Centres
- Coach Tour Operators
- Escape Rooms
- Event & Experience Operators
- Farm Attractions
- Food & Drink Tour Operators
- Glamping Sites
- Golf Clubs & Courses
- Holiday Cottages & Lets
- Holiday Parks
- Karting Circuits
- Kayaking & Canoeing Operators
- Museums & Galleries
- Paintball & Airsoft Venues
- Spa & Leisure Businesses
- Visitor Attractions
- Walking Tour Operators
- Wildlife & Nature Tour Operators
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your cycling tour operator website
Tell us the cycling tour operator work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.