Service
SEO & Local Search
Get found for the searches that actually bring work: your trade, your services, your towns. Built into the site rather than bolted on afterwards.
Overview
Rank where your customers are looking.
Local search is won on structure. A page for every service, a page for every area you cover, a Google Business Profile that matches, and reviews that keep arriving.
We build that structure into the site from day one, then keep expanding it with AI-assisted content so your coverage grows month after month.
Positioning
Built around how your business actually wins work
Grounded in what your customers search for and compare, not a generic web design process.
Who it is for
- Trades covering multiple towns
- Businesses invisible on Google Maps
- Sites with no service or location pages
- Anyone stuck on page two
Problems we solve
- Competitors outranking you locally
- One page trying to rank for everything
- No Google Business Profile activity
- Traffic that never becomes enquiries
Features
What is included
Keyword research per trade and town
Service and location page systems
Google Business Profile optimisation
Schema markup
Technical SEO and Core Web Vitals
Rank and enquiry reporting
How we work
A delivery process built for this service
A clear, phased route from first conversation to a launched site you know how to run.
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01
Research
The searches your customers use, and who currently ranks for them.
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02
Structure
A page architecture that gives every service and area somewhere to rank.
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03
Publish
Content produced at volume with the AI engine, reviewed before it goes live.
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04
Measure
Rankings and enquiries reported monthly, not vanity traffic numbers.
Use cases
Where this service creates value
Why Look North Digital
Why work with us
Built in, not bolted on
SEO structure ships with the site instead of being sold as a rescue job.
Local first
We optimise for the towns you actually work in.
Reported in enquiries
Success is measured in quote requests, not impressions.
FAQ
Questions we get asked most
Straight answers, before anyone mentions a discovery call.
Pricing
What it costs
Packages from £1,295, all including AI training and content, quote requests, review optimisation and contact forms.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Next step
Ready to get a price?
Tell us your services and the towns you cover. We will send a fixed quote, not a range.