Marketplace commission eats margin
GetYourGuide and Viator can put your tours in front of buyers, but typically charge around 20 to 30 per cent per booking. That leaves less money for vehicles, drivers, guides and future marketing.
Direct booking for coach tour operators
A direct booking website for coach tour operators, built around the booking system you already use. Take more bookings on your own site, keep the customer relationship, and start from a £1,295 starting price, with no marketplace standing between you and future sales.
From £2,495
Direct booking build
£59 a month
Required Website Care
24/7
AI Receptionist availability
24 months
No upfront payment term
Every booking through GetYourGuide or Viator can cost around 20 to 30 per cent in commission. An operator selling £50,000 a year through those channels could be paying roughly £10,000 to £15,000 before other costs. Moving even part of that demand to your own website can pay for a proper build many times over.
Your booking system already handles availability, passenger details, deposits and balance payments. The problem is often everything around it. Customers cannot find your tours, understand pick-up points, trust the operator or complete a booking without friction. That is where we help.
The problem
GetYourGuide and Viator can put your tours in front of buyers, but typically charge around 20 to 30 per cent per booking. That leaves less money for vehicles, drivers, guides and future marketing.
A single page rarely gives Google enough useful information about destinations, departure towns, seasons and itineraries. Customers searching for a specific coach trip may never discover your business.
Pick-up points, deposits, balance dates, luggage rules and accessibility details often sit in different places. Your phone becomes the only way to join the dots, especially outside office hours.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
Pricing
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your website gives customers a clear route from search to tour details to payment. More of the demand you create can stay with your business instead of passing through a marketplace.
Direct bookings give you the customer details and permission needed for useful follow-up. You can share future tours, seasonal trips and relevant updates without relying on another company.
Clear itineraries, pick-up information, payment terms and tour conditions answer common concerns before contact. The enquiries that do arrive contain the detail needed for a useful reply.
01
Your website should do more than list tour dates. It should bring your destinations, itineraries, pick-up points, prices, availability and booking links into one clear place. Customers can compare trips, understand what is included and book without searching through several pages or calling to ask basic questions.
We build the search and booking website around the system you already use. That can include Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook. Your reservation system remains the source of truth for dates and spaces. The website gives it a better sales front, working while you are driving, guiding or planning the next departure.
A good coach tour operator website also supports the work behind each booking. It can explain deposits, balance payment dates, cancellation terms, accessibility details and luggage rules before someone pays. That means fewer avoidable calls and fewer surprises before departure.
02
People search for coach tours by destination, departure town and season. They may search for a Northumberland day trip, a coach tour from Newcastle or a weekend break to a Christmas market. Your website needs useful pages for those searches, not one thin list of every trip you run.
We improve the parts of your site that help Google understand your tours, destinations and service areas. We also keep your Google Business Profile useful and up to date. That means accurate opening times, phone details, tour links, photos, posts and clear booking routes.
Your Google Business Profile can appear when someone searches for a tour operator nearby. The website then gives that person the detail needed to choose a trip. We cover Newcastle upon Tyne, Gateshead, Sunderland, Durham and the wider North East, while working with coach operators across the UK.
More detail
The rest of what coach tour operators ask us, tidied away. Open what you need.
Coach tour enquiries are rarely simple. A school group, private hire request or corporate trip may need passenger numbers, dates, collection points, destination details and special requirements. A vague message saying "How much for a coach?" wastes time and starts the conversation from scratch.
We build quote forms around the jobs you actually handle. A form can ask for travel dates, group size, pick-up and drop-off points, number of vehicles, overnight stays, luggage, accessibility needs and the type of trip. You receive useful information before you call back.
The same approach helps with scheduled tours. Customers can see the departure date, tour length, included travel, accommodation details and payment terms. If they still need help, their enquiry gives you enough context to answer properly rather than repeat basic questions.
A new customer cannot judge your driving standards, tour planning or guide quality from a logo. They look for proof from people who have already travelled with you. Recent reviews can answer the worries that stop bookings, such as punctual pick-ups, comfortable coaches and well-managed itineraries.
We help you ask for a review after the right point in the customer journey. After a day trip or multi-day tour, the customer receives a simple request while the experience is still fresh. The process can direct happy customers to your Google Business Profile and bring useful feedback to your attention.
Those reviews support both your website and local search. We can show selected feedback beside tour information, booking buttons and enquiry forms. This gives customers proof near the decision they need to make, instead of hiding all your strongest evidence on a separate page.
A missed call during a motorway journey can become somebody else's booking. The AI Receptionist answers in your business name, 24 hours a day. It can handle calls while you are driving, loading luggage, checking rooms or dealing with passengers on tour.
It takes the caller's details, including their name, number, dates, group size, destination and reason for calling. It can sort urgent matters from ordinary enquiries, then text you the information immediately. You can call back with the right facts instead of asking the customer to start again.
The AI Receptionist costs £169 a month on its own. It is £199 a month with Website Care. It does not replace your judgement or your booking system. It protects opportunities when your team cannot safely or practically pick up the phone.
When you have seats to fill, Google Ads can put a specific tour in front of people actively looking for it. We can build landing pages for Christmas markets, theatre trips, seasonal breaks, day excursions and private group travel. Each page focuses on one clear booking decision.
Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, removing poor search terms, landing page improvements and a monthly reporting call. Your advertising spend is paid directly to Google. We never mark it up.
We also track what happens after the click. You can see which adverts led to a booking, a phone call or a genuine quote request. That is more useful than seeing how many people viewed an advert. It helps you put budget behind tours that create real work.
A new website is the starting point, not the whole plan. Search demand changes with the seasons. Customers may look for Easter breaks, summer day trips, autumn events and Christmas markets at different times. Fresh pages and useful articles give Google more reasons to show your business.
SEO and Content costs £249 a month. We create two useful pages or articles each month, improve local search work, post to your Google Business Profile, build mentions of your business on relevant websites, track search positions and report what has changed.
You can add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram, with one monthly approval session. The Intelligent Marketing Coach costs £49 a month and turns your marketing plan into weekly tasks you can actually complete.
Direct Booking costs £2,495. It suits an operator that wants a stronger website around its existing booking system. It includes the key tour pages, booking routes, useful customer information and the foundations for direct sales.
Booking Growth costs £3,995 and is the package most operators should choose. It gives you more room for destinations, tour types, seasonal landing pages, enquiry routes, tracking and growth work. It is suited to operators actively trying to move demand away from marketplaces.
Tourism Pro starts from £5,995. It is for operators with many tours, destinations, passenger types or operational requirements. Genuinely bespoke platforms are quoted separately from £10,000. Website Care costs £59 a month and is required for every client. It covers hosting, security, backups, updates, monitoring, small content changes and email support.
If upfront cost is the main barrier, the no upfront option is £199 a month on a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. Standard builds are paid 50 per cent on signing and 50 per cent at launch. Monthly billing starts at launch, with a 12 month minimum term, then monthly thereafter.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a coach tour operator.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a coach tour operator deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to coach tour operators in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the coach tour operator work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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