Direct booking for coach tour operators

Take More Coach Tour Bookings Directly

A direct booking website for coach tour operators, built around the booking system you already use. Take more bookings on your own site, keep the customer relationship, and start from a £1,295 starting price, with no marketplace standing between you and future sales.

From £2,495

Direct booking build

£59 a month

Required Website Care

24/7

AI Receptionist availability

24 months

No upfront payment term

Every booking through GetYourGuide or Viator can cost around 20 to 30 per cent in commission. An operator selling £50,000 a year through those channels could be paying roughly £10,000 to £15,000 before other costs. Moving even part of that demand to your own website can pay for a proper build many times over.

Your booking system already handles availability, passenger details, deposits and balance payments. The problem is often everything around it. Customers cannot find your tours, understand pick-up points, trust the operator or complete a booking without friction. That is where we help.

The problem

What is costing Coach Tour Operators work right now

Marketplace commission eats margin

GetYourGuide and Viator can put your tours in front of buyers, but typically charge around 20 to 30 per cent per booking. That leaves less money for vehicles, drivers, guides and future marketing.

Your best tours stay hidden

A single page rarely gives Google enough useful information about destinations, departure towns, seasons and itineraries. Customers searching for a specific coach trip may never discover your business.

Customers ask the same questions

Pick-up points, deposits, balance dates, luggage rules and accessibility details often sit in different places. Your phone becomes the only way to join the dots, especially outside office hours.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Booking engine integration

02

Bokun, FareHarbor and Rezdy

03

Tour and experience pages

04

Availability and book now

05

Online payments and deposits

06

Pick-up point information

07

Destination location pages

08

Private hire quote forms

09

Review generation

10

Booking conversion tracking

11

Google Ads landing pages

12

Google Business Profile support

Pricing

Packages for Coach Tour Operators

For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.

Direct Booking

£2,495

A conversion website wrapped around the booking system you already use.

Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.

  • Up to 10 pages
  • Booking engine integration
  • Experience and tour pages
  • Availability and book-now integration
  • Payment integration where relevant
  • Mobile booking journey
  • Reviews and galleries
  • WhatsApp and contact capture
  • GA4 and booking conversion tracking
  • Google Business Profile optimisation
  • SEO foundations
  • Audience Simulator access, included
  • Copywriting and training
Most popular

Booking Growth

£3,995

Built to shift demand away from the marketplaces and onto your own site.

Best for: Operators with several tours or experiences who want a direct sales channel they own.

Everything in Direct Booking, plus:

  • Up to 20 pages
  • Multiple tours and experiences
  • Destination pages
  • Service and location pages
  • Advanced booking tracking
  • Abandoned enquiry capture
  • Email marketing integration
  • Review generation
  • Google Things to Do feeds where applicable
  • Channel connectivity help where supported
  • SEO content structure
  • Google Ads landing pages
  • Direct-booking conversion optimisation

Tourism Pro

From £5,995

For operators with real inventory and operational complexity.

Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.

Everything in Booking Growth, plus options such as:

  • Multiple tours and attractions
  • Accommodation and packages
  • Ticketing
  • Multi-location operations
  • Large inventories
  • Channel managers
  • API connectivity
  • Complex availability rules
  • Supplier systems
  • Bespoke booking workflows

Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your coach tour operator website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More customers book direct

Your website gives customers a clear route from search to tour details to payment. More of the demand you create can stay with your business instead of passing through a marketplace.

You own the customer relationship

Direct bookings give you the customer details and permission needed for useful follow-up. You can share future tours, seasonal trips and relevant updates without relying on another company.

Fewer basic questions reach you

Clear itineraries, pick-up information, payment terms and tour conditions answer common concerns before contact. The enquiries that do arrive contain the detail needed for a useful reply.

01

Your website becomes the hub of every booking

Your website should do more than list tour dates. It should bring your destinations, itineraries, pick-up points, prices, availability and booking links into one clear place. Customers can compare trips, understand what is included and book without searching through several pages or calling to ask basic questions.

We build the search and booking website around the system you already use. That can include Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook. Your reservation system remains the source of truth for dates and spaces. The website gives it a better sales front, working while you are driving, guiding or planning the next departure.

A good coach tour operator website also supports the work behind each booking. It can explain deposits, balance payment dates, cancellation terms, accessibility details and luggage rules before someone pays. That means fewer avoidable calls and fewer surprises before departure.

  • Experience and multi-day tour pages
  • Availability and clear book now links
  • Pick-up point and itinerary information
  • Online payments and deposits

02

Local search sends ready-to-book visitors your way

People search for coach tours by destination, departure town and season. They may search for a Northumberland day trip, a coach tour from Newcastle or a weekend break to a Christmas market. Your website needs useful pages for those searches, not one thin list of every trip you run.

We improve the parts of your site that help Google understand your tours, destinations and service areas. We also keep your Google Business Profile useful and up to date. That means accurate opening times, phone details, tour links, photos, posts and clear booking routes.

Your Google Business Profile can appear when someone searches for a tour operator nearby. The website then gives that person the detail needed to choose a trip. We cover Newcastle upon Tyne, Gateshead, Sunderland, Durham and the wider North East, while working with coach operators across the UK.

  • Destination and location pages
  • Google Business Profile updates
  • Tour pages written for real searches
  • Clear routes from search to booking

More detail

More on websites for coach tour operators

The rest of what coach tour operators ask us, tidied away. Open what you need.

Coach tour enquiries are rarely simple. A school group, private hire request or corporate trip may need passenger numbers, dates, collection points, destination details and special requirements. A vague message saying "How much for a coach?" wastes time and starts the conversation from scratch.

We build quote forms around the jobs you actually handle. A form can ask for travel dates, group size, pick-up and drop-off points, number of vehicles, overnight stays, luggage, accessibility needs and the type of trip. You receive useful information before you call back.

The same approach helps with scheduled tours. Customers can see the departure date, tour length, included travel, accommodation details and payment terms. If they still need help, their enquiry gives you enough context to answer properly rather than repeat basic questions.

  • Private hire quote forms
  • Group size and date fields
  • Pick-up and destination details
  • Accessibility and luggage questions
  • Enquiry alerts sent to your team

A new customer cannot judge your driving standards, tour planning or guide quality from a logo. They look for proof from people who have already travelled with you. Recent reviews can answer the worries that stop bookings, such as punctual pick-ups, comfortable coaches and well-managed itineraries.

We help you ask for a review after the right point in the customer journey. After a day trip or multi-day tour, the customer receives a simple request while the experience is still fresh. The process can direct happy customers to your Google Business Profile and bring useful feedback to your attention.

Those reviews support both your website and local search. We can show selected feedback beside tour information, booking buttons and enquiry forms. This gives customers proof near the decision they need to make, instead of hiding all your strongest evidence on a separate page.

  • Review requests after completed trips
  • Google Business Profile review links
  • Customer feedback on tour pages
  • Proof beside booking information

A missed call during a motorway journey can become somebody else's booking. The AI Receptionist answers in your business name, 24 hours a day. It can handle calls while you are driving, loading luggage, checking rooms or dealing with passengers on tour.

It takes the caller's details, including their name, number, dates, group size, destination and reason for calling. It can sort urgent matters from ordinary enquiries, then text you the information immediately. You can call back with the right facts instead of asking the customer to start again.

The AI Receptionist costs £169 a month on its own. It is £199 a month with Website Care. It does not replace your judgement or your booking system. It protects opportunities when your team cannot safely or practically pick up the phone.

  • Answers in your business name
  • Takes tour and group details
  • Sorts urgent calls from enquiries
  • Texts you the information immediately
  • Available 24 hours a day

When you have seats to fill, Google Ads can put a specific tour in front of people actively looking for it. We can build landing pages for Christmas markets, theatre trips, seasonal breaks, day excursions and private group travel. Each page focuses on one clear booking decision.

Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, removing poor search terms, landing page improvements and a monthly reporting call. Your advertising spend is paid directly to Google. We never mark it up.

We also track what happens after the click. You can see which adverts led to a booking, a phone call or a genuine quote request. That is more useful than seeing how many people viewed an advert. It helps you put budget behind tours that create real work.

  • Google Ads campaign management
  • Seasonal tour landing pages
  • Ad copy and search term testing
  • Booking and call tracking
  • Ad spend paid directly to Google

A new website is the starting point, not the whole plan. Search demand changes with the seasons. Customers may look for Easter breaks, summer day trips, autumn events and Christmas markets at different times. Fresh pages and useful articles give Google more reasons to show your business.

SEO and Content costs £249 a month. We create two useful pages or articles each month, improve local search work, post to your Google Business Profile, build mentions of your business on relevant websites, track search positions and report what has changed.

You can add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram, with one monthly approval session. The Intelligent Marketing Coach costs £49 a month and turns your marketing plan into weekly tasks you can actually complete.

  • Two pages or articles each month
  • Google Business Profile posts
  • Destination and seasonal content
  • Automated Facebook and Instagram posts
  • Weekly marketing tasks and guidance

Direct Booking costs £2,495. It suits an operator that wants a stronger website around its existing booking system. It includes the key tour pages, booking routes, useful customer information and the foundations for direct sales.

Booking Growth costs £3,995 and is the package most operators should choose. It gives you more room for destinations, tour types, seasonal landing pages, enquiry routes, tracking and growth work. It is suited to operators actively trying to move demand away from marketplaces.

Tourism Pro starts from £5,995. It is for operators with many tours, destinations, passenger types or operational requirements. Genuinely bespoke platforms are quoted separately from £10,000. Website Care costs £59 a month and is required for every client. It covers hosting, security, backups, updates, monitoring, small content changes and email support.

If upfront cost is the main barrier, the no upfront option is £199 a month on a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. Standard builds are paid 50 per cent on signing and 50 per cent at launch. Monthly billing starts at launch, with a 12 month minimum term, then monthly thereafter.

  • Direct Booking, £2,495
  • Booking Growth, £3,995
  • Tourism Pro, from £5,995
  • Bespoke platforms, quoted from £10,000
  • Website Care, £59 a month
  • No upfront option, £199 a month

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Coach Tour Operators ask us these most

Price, timescales and ownership, answered for a coach tour operator.

Direct Booking costs £2,495. Booking Growth costs £3,995 and is the package most operators should take when they want to move demand away from marketplaces. Tourism Pro starts from £5,995 for larger or more complex operations. Genuinely bespoke platforms are quoted separately from £10,000. All prices exclude VAT. Website Care is required at £59 a month after launch.
The timescale depends on the number of tours, destinations, integrations and pages. A focused website can move quickly when we receive your content, tour details, photos and booking access promptly. We agree the delivery plan before work starts. Larger Tourism Pro projects take longer because they need more planning, content and testing around real booking journeys.
Website Care keeps the site hosted, secure and available. It includes an SSL certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. A booking website has more at stake than a static brochure. Keeping it maintained reduces the risk of broken booking links, outdated software or avoidable downtime.
Yes. We build around the system you already use wherever possible. We integrate booking engines such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. The booking engine continues to manage availability, passenger details and payments. We improve the website around it. We do not replace your reservation system unless you specifically want to discuss that.
The website can explain your deposit rules, balance payment dates and cancellation terms clearly before customers book. The actual payment process depends on your booking engine and payment setup. We connect the website to that existing route and test it carefully. This helps customers understand what they pay now, when the balance is due and what happens if plans change.
Yes. Coach tour customers need practical information before they commit. We can build pages showing pick-up towns, meeting points, departure times, route details, accommodation, meals, entry fees, free time and what passengers should bring. Multi-day itineraries can be laid out by day. Clear information helps customers decide and reduces calls about details already covered on the site.
Yes. We can create a quote form for school trips, corporate travel, weddings, airport transfers, group holidays and private day trips. It can ask for dates, passenger numbers, vehicle needs, collection points, destinations, overnight stays, luggage and accessibility requirements. You receive a better brief than a general contact message, so you can price the work more quickly.
The AI Receptionist answers in your business name 24 hours a day. It takes the caller's name, number, dates, group size, destination and reason for calling. It can sort urgent matters from ordinary enquiries, then texts the details to you immediately. It costs £169 a month on its own, or £199 a month with Website Care. You can call back when it is safe and practical.
No. It handles the first conversation when your team cannot answer. It gathers useful information and passes it to you by text. It does not make final decisions about availability, refunds, complex itineraries or unusual passenger needs unless you approve the process. Its purpose is to protect missed opportunities, not remove the judgement and personal service your business provides.
Google Ads Management costs £449 a month. This includes campaign management, bid and budget optimisation, advert testing, removal of poor search terms, landing page optimisation and a monthly reporting call. Your ad spend is billed separately by Google and is never marked up by us. We track calls, quote forms and bookings so you can see which advertising creates genuine work.
No. Some operators should first improve their website, booking journey, reviews and local search presence. Others need to fill upcoming departures quickly and are ready to buy leads. We will look at your routes, season, capacity and goals before recommending advertising. When you are ready, we can create landing pages for specific tours, destinations or seasonal offers.
The no upfront option costs £199 a month on a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, Website Care and the AI Receptionist. It is designed for businesses that want to start now without paying the build cost upfront. All prices exclude VAT, and the monthly term is agreed before work begins.
You own the website, its written content and the business information we create for you once the agreed project has been paid for. We can help with your website address, hosting and technical upkeep through Website Care. If you later move to another provider, we will explain what needs transferring. Third-party booking systems and advertising accounts remain subject to their own terms.
Monthly billing starts when the website launches. The required Website Care service has a 12 month minimum term, then continues monthly thereafter. Other monthly modules are added when you choose them and follow the agreed billing terms. The no upfront option is different. It runs for a 24 month term because the monthly payment replaces the upfront build cost.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a coach tour operator

The bodies and tools a coach tour operator deals with, plus where to go next on our site.

Next step

Get a fixed price for your coach tour operator website

Tell us the coach tour operator work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote