Direct booking for food & drink tour operators

Take More Food Tour Bookings Direct

A direct booking website for food and drink tour operators, built around the booking system you already use. Take more bookings, keep the customer relationship, and rely less on marketplaces. Packages start at £2,495, excluding VAT.

From £2,495

Direct booking build

£59 monthly

Required Website Care

£169 monthly

AI Receptionist

£449 monthly

Google Ads management

Every booking through GetYourGuide or Viator can carry a sizeable cost. These marketplaces typically charge suppliers around 20 to 30 per cent of each booking. They can bring useful demand, but the commission reduces what reaches your business and keeps the customer relationship with them.

If your tours sell around £50,000 a year through those channels, 20 to 30 per cent represents roughly £10,000 to £15,000 paid in commission. Moving even part of that demand onto your own website can cover a direct booking website many times over, while helping you build an audience you can contact again.

The problem

What is costing Food & Drink Tour Operators work right now

Marketplace commission eats margin

A busy tour calendar can still leave less money than expected when marketplaces take typically around 20 to 30 per cent. You fill the spaces, deliver the experience and lose part of every booking.

Customers stay with marketplaces

Marketplace customers may remember the platform, not your business. That makes repeat bookings harder and leaves you with little useful customer information for future tours, seasonal offers or private group sales.

Your booking path feels disconnected

A visitor may read about your tour on one page, check availability somewhere else and then return to a marketplace. Each extra step creates doubt, especially when the customer has limited time in the city.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Booking engine integration

02

Experience and tour pages

03

Availability and book now

04

Online payments and deposits

05

Dietary requirement capture

06

Private group enquiry forms

07

Google Business Profile updates

08

Review request automation

09

Destination location pages

10

Booking conversion tracking

11

Google Ads landing pages

12

AI receptionist support

Pricing

Packages for Food & Drink Tour Operators

For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.

Direct Booking

£2,495

A conversion website wrapped around the booking system you already use.

Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.

  • Up to 10 pages
  • Booking engine integration
  • Experience and tour pages
  • Availability and book-now integration
  • Payment integration where relevant
  • Mobile booking journey
  • Reviews and galleries
  • WhatsApp and contact capture
  • GA4 and booking conversion tracking
  • Google Business Profile optimisation
  • SEO foundations
  • Audience Simulator access, included
  • Copywriting and training
Most popular

Booking Growth

£3,995

Built to shift demand away from the marketplaces and onto your own site.

Best for: Operators with several tours or experiences who want a direct sales channel they own.

Everything in Direct Booking, plus:

  • Up to 20 pages
  • Multiple tours and experiences
  • Destination pages
  • Service and location pages
  • Advanced booking tracking
  • Abandoned enquiry capture
  • Email marketing integration
  • Review generation
  • Google Things to Do feeds where applicable
  • Channel connectivity help where supported
  • SEO content structure
  • Google Ads landing pages
  • Direct-booking conversion optimisation

Tourism Pro

From £5,995

For operators with real inventory and operational complexity.

Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.

Everything in Booking Growth, plus options such as:

  • Multiple tours and attractions
  • Accommodation and packages
  • Ticketing
  • Multi-location operations
  • Large inventories
  • Channel managers
  • API connectivity
  • Complex availability rules
  • Supplier systems
  • Bespoke booking workflows

Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your food & drink tour operator website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More bookings on your terms

Customers book through a website you control, with your prices, policies and customer journey. You keep more of each sale and reduce your dependence on marketplace demand.

A clearer view of demand

Booking and call tracking shows which pages, adverts and searches create real bookings or group enquiries. You can make decisions using useful business information, not guesswork.

Fewer repetitive questions

Tour pages explain meeting points, timings, group sizes, food options and cancellation terms before people contact you. Your team spends less time repeating basic information.

01

Your website becomes the hub of every tour booking

Your food tour operator website should do more than display attractive photographs. It should explain each experience, show dates and availability, take payment, answer common questions and send the booking into the system you already use. Visitors should move from curiosity to a confirmed place without needing to return to a marketplace.

We build the website around the way your tours actually run. That includes small group limits, meeting points, start times, age rules, deposits, cancellation terms and dietary requirements. A visitor can understand what happens before booking, while you spend less time answering the same questions during a busy tour day.

The result is a proper home for your business, not another disconnected brochure. Your Google Business Profile, adverts, social posts, review requests and repeat customers all point to one place. That place belongs to you and is open while you are guiding, travelling between venues or serving a group.

  • Experience and tour pages
  • Booking engine integration
  • Availability and book now
  • Online payments and deposits

02

Local search puts your tours in front of ready buyers

People visiting Newcastle, Durham or another destination often search for the experience first. They look for food tours, brewery walks, market tastings and things to do near the city centre. We create useful destination and location pages that match those searches, without filling your website with thin, repeated pages.

We also improve the parts of your Google Business Profile that customers see in Maps and local search. Your opening times, booking link, photos, tour details and regular updates need to match your website. When those details are clear, a visitor has fewer reasons to leave and compare you elsewhere.

This work helps your food tour operator website UK customers and visitors can find when they are planning a trip. We can cover Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth, as well as destinations across the UK.

  • Destination and location pages
  • Google Business Profile updates
  • Clear tour availability
  • Useful local search content

More detail

More on websites for food & drink tour operators

The rest of what food & drink tour operators ask us, tidied away. Open what you need.

Not every customer wants an instant standard booking. Private groups, corporate tastings, hen parties and family celebrations often need a tailored answer. A vague message saying "How much for a group?" wastes time. We create forms that collect the details needed to price the enquiry properly.

The form can ask for the date, group size, preferred start time, tour type, budget, meeting area and contact details. It can also capture dietary needs, accessibility requirements and whether the group wants a private experience. You receive a useful brief instead of starting the conversation from scratch.

For standard tours, the booking path stays short. Customers can see the next available dates, choose their places and pay through your existing booking engine. For larger or unusual requests, a separate enquiry route gives you the information needed to respond quickly and confidently.

  • Private group enquiry forms
  • Dietary requirement questions
  • Group size and date fields
  • Booking conversion tracking

A food tour is personal. Customers want to know that the guide is welcoming, the venues are worth visiting and the food suits the promise. Reviews answer those concerns better than polished claims on a website. They also help people choose between several operators offering similar experiences in the same city.

We connect the customer journey to a simple review request after each completed booking or tour. The timing can reflect your booking system and your usual follow-up process. Happy customers receive a clear route to leave feedback, while private comments can highlight issues before they become public reviews.

Those reviews can be shown beside relevant tours, locations and booking buttons. Photos, guide introductions, venue details and proof of real customer experiences give visitors reasons to trust you. That matters when a visitor has only one free afternoon and several tour operators competing for it.

  • Review request automation
  • Reviews shown beside tours
  • Guide and venue proof
  • Customer feedback route

A missed call can be a missed booking. You may be underground in a brewery, leading a group through a market or unable to answer during a tasting. Our AI Receptionist answers 24 hours a day in your business name, so callers are not left listening to a ringing phone or reaching another operator.

It takes the caller's details, records the tour or group enquiry, sorts urgency and texts you immediately. It can gather the date, group size, preferred experience and key dietary or accessibility needs. You can then call back with the useful information already in front of you.

The AI Receptionist costs £169 a month on its own. It costs £199 a month with Website Care. It is designed to support your service, not pretend to be your guide. You decide the information it gives callers and the situations it sends straight to you.

  • Answers calls 24/7
  • Uses your business name
  • Captures tour requirements
  • Texts you straight away

Once your direct booking website is ready, Google Ads can put specific tours in front of people actively looking to book. We manage the campaigns, write and test the adverts, adjust bids and budgets, and remove searches that are unlikely to become useful customers.

Your advert spend goes directly to Google and is never marked up by us. Our management fee is £449 a month. That includes campaign management, ad copy testing, negative keyword management, landing page improvements and a monthly reporting call.

We also track what happens after the click. You can see which advert and landing page led to a booking, a private group enquiry or a call. That gives you a clearer view of real jobs, rather than judging campaigns by clicks alone. Ad spend is separate and paid directly to Google.

  • Google Ads campaign management
  • Ad copy and landing pages
  • Negative keyword management
  • Booking and call tracking

A new website needs regular reasons for people to find it. Our SEO and Content module costs £249 a month. We create two useful pages or articles each month, improve local search visibility, post on your Google Business Profile, build trusted business listings and report on progress.

Topics can match the questions visitors ask before booking. That might include the best food tours in Newcastle, what to expect on a brewery tour, options for vegetarians, rainy-day activities, group tours for celebrations or where to meet near the station. Each page supports a real customer decision.

You can also add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram for your approval. The Intelligent Marketing Coach costs £49 a month and turns your marketing plan into weekly tasks, so you know what to do next.

  • SEO and Content, £249 monthly
  • Automated Social Media, £99 monthly
  • Intelligent Marketing Coach, £49 monthly
  • Google Business Profile posts

Direct Booking costs £2,495, excluding VAT. It suits operators who need a conversion website around an existing booking system. It includes tour pages, booking engine integration, payments, search foundations and clear routes for standard and private bookings.

Booking Growth costs £3,995 and is the option most operators should take. It gives you a stronger base for direct demand, with more room for tour types, destination pages, tracking, review activity and campaigns. Tourism Pro starts from £5,995 for operators with real inventory, several experiences or more complex operating needs. Genuinely bespoke platforms are quoted separately from £10,000.

Website Care is required for every client and costs £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. If you want to start without the upfront build cost, the no upfront option is £199 a month for 24 months, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist.

  • Direct Booking, £2,495
  • Booking Growth, £3,995
  • Tourism Pro, from £5,995
  • Website Care, £59 monthly
  • No upfront option, £199 monthly

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Food & Drink Tour Operators ask us these most

Price, timescales and ownership, answered for a food tour operator.

Direct Booking costs £2,495, excluding VAT. Booking Growth costs £3,995 and is the option most operators should take. Tourism Pro starts from £5,995 for businesses with more inventory or operating complexity. Genuinely bespoke platforms are quoted separately from £10,000. Website Care is required after launch at £59 a month. We confirm the right package after understanding your tours, booking system and goals.
Timing depends on how quickly we receive your content, images, booking details and approvals. A straightforward build can move quickly when those items are ready. We agree the plan and key dates before work starts, then build, test and check the booking journey before launch. The site is not released until availability, payments, forms, mobile pages and booking system links have been checked.
Website Care keeps the site hosted, secure and available. It includes SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. A booking website needs ongoing attention because software, payment connections and security requirements change. The monthly service helps protect the website that your tours and adverts depend on.
Yes. We build around the reservation system you already use unless you want to change it. We integrate booking engines such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We check what your system supports, including availability, deposits, payment steps and booking information. If your system has unusual requirements, we explain the best route before the build begins.
Yes. Your tour pages can explain which foods are included and where substitutions are possible. Booking forms can ask about allergies, vegetarian or vegan diets, religious requirements and other needs. For private groups, the enquiry form can collect fuller information before you reply. You should still confirm serious allergies and cross-contamination arrangements with each venue.
Yes. We can create a separate route for private groups, corporate tastings, hen parties, birthdays and other occasions. The form can collect the date, group size, budget, preferred area, tour style, timing and requirements. That gives you a useful brief for pricing. Standard public tours can still use the shorter booking journey connected to your existing booking engine.
Where your booking system provides live availability, we connect the website to it. Visitors can choose a tour, see available dates and continue to booking without waiting for a reply. The exact display depends on Bokun, FareHarbor, Rezdy, Checkfront, Bookeo, Freetobook or your chosen system. We test the connection before launch so the customer journey matches your actual capacity.
The AI Receptionist answers 24 hours a day in your business name. It takes the caller's details, records what they want, sorts urgency and texts you immediately. It can ask about dates, group sizes, tour preferences and key requirements. It does not replace your judgement. You control the information it gives and can follow up when you are free between tours.
The AI Receptionist costs £169 a month. It costs £199 a month when bundled with Website Care. The receptionist answers calls at any time, collects the details you choose and sends them to you by text. We set it up around your business name, tours and operating rules. You can add it after the website launches if you are not ready on day one.
Google Ads can put your tours in front of people actively searching for experiences, food tours and things to do in your destination. Our management costs £449 a month. This includes campaign work, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your ad spend is paid directly to Google and is never marked up by us.
We set up tracking around the actions that matter, such as completed bookings, private group forms and calls. Reports can show which campaign, search and landing page led to those actions. This gives you better information than simply counting visits. Tracking depends partly on what your booking engine allows, so we explain any limits before setting expectations.
SEO means improving your website so it can show up for useful searches. The SEO and Content module costs £249 a month. It includes two pages or articles each month, local search work, Google Business Profile posts, business listing work, position tracking and monthly reporting. Content could cover dietary options, meeting points, seasonal events, private tours or things to do in your destination.
Yes. Automated Social Media costs £99 a month. It plans, writes and posts content to Facebook and Instagram, then gives you a month of posts to approve in one sitting. You can also add the Intelligent Marketing Coach for £49 a month. It creates a marketing plan around your business and breaks it into weekly tasks, so you know what to work on.
Yes. The website is built for your business and your customer journey. We provide the access and information you need, subject to the agreed project terms and any third-party booking system licence. Your booking engine remains governed by its own supplier. We do not claim ownership of your customer list, tour information or business content. We can continue supporting the site through Website Care.
For an upfront build, payment is 50 per cent on signature and 50 per cent on launch. Monthly billing starts at launch, with a 12 month minimum term and monthly billing thereafter. Website Care is required for every client. Modules can be added at any time. The no upfront option costs £199 a month over a 24 month term, with no setup fee, and includes a template site, hosting, care and the AI Receptionist.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a food tour operator

The bodies and tools a food tour operator deals with, plus where to go next on our site.

Next step

Get a fixed price for your food tour operator website

Tell us the food tour operator work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote