Marketplace commission eats margin
A busy tour calendar can still leave less money than expected when marketplaces take typically around 20 to 30 per cent. You fill the spaces, deliver the experience and lose part of every booking.
Direct booking for food & drink tour operators
A direct booking website for food and drink tour operators, built around the booking system you already use. Take more bookings, keep the customer relationship, and rely less on marketplaces. Packages start at £2,495, excluding VAT.
From £2,495
Direct booking build
£59 monthly
Required Website Care
£169 monthly
AI Receptionist
£449 monthly
Google Ads management
Every booking through GetYourGuide or Viator can carry a sizeable cost. These marketplaces typically charge suppliers around 20 to 30 per cent of each booking. They can bring useful demand, but the commission reduces what reaches your business and keeps the customer relationship with them.
If your tours sell around £50,000 a year through those channels, 20 to 30 per cent represents roughly £10,000 to £15,000 paid in commission. Moving even part of that demand onto your own website can cover a direct booking website many times over, while helping you build an audience you can contact again.
The problem
A busy tour calendar can still leave less money than expected when marketplaces take typically around 20 to 30 per cent. You fill the spaces, deliver the experience and lose part of every booking.
Marketplace customers may remember the platform, not your business. That makes repeat bookings harder and leaves you with little useful customer information for future tours, seasonal offers or private group sales.
A visitor may read about your tour on one page, check availability somewhere else and then return to a marketplace. Each extra step creates doubt, especially when the customer has limited time in the city.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
Pricing
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Customers book through a website you control, with your prices, policies and customer journey. You keep more of each sale and reduce your dependence on marketplace demand.
Booking and call tracking shows which pages, adverts and searches create real bookings or group enquiries. You can make decisions using useful business information, not guesswork.
Tour pages explain meeting points, timings, group sizes, food options and cancellation terms before people contact you. Your team spends less time repeating basic information.
01
Your food tour operator website should do more than display attractive photographs. It should explain each experience, show dates and availability, take payment, answer common questions and send the booking into the system you already use. Visitors should move from curiosity to a confirmed place without needing to return to a marketplace.
We build the website around the way your tours actually run. That includes small group limits, meeting points, start times, age rules, deposits, cancellation terms and dietary requirements. A visitor can understand what happens before booking, while you spend less time answering the same questions during a busy tour day.
The result is a proper home for your business, not another disconnected brochure. Your Google Business Profile, adverts, social posts, review requests and repeat customers all point to one place. That place belongs to you and is open while you are guiding, travelling between venues or serving a group.
02
People visiting Newcastle, Durham or another destination often search for the experience first. They look for food tours, brewery walks, market tastings and things to do near the city centre. We create useful destination and location pages that match those searches, without filling your website with thin, repeated pages.
We also improve the parts of your Google Business Profile that customers see in Maps and local search. Your opening times, booking link, photos, tour details and regular updates need to match your website. When those details are clear, a visitor has fewer reasons to leave and compare you elsewhere.
This work helps your food tour operator website UK customers and visitors can find when they are planning a trip. We can cover Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth, as well as destinations across the UK.
More detail
The rest of what food & drink tour operators ask us, tidied away. Open what you need.
Not every customer wants an instant standard booking. Private groups, corporate tastings, hen parties and family celebrations often need a tailored answer. A vague message saying "How much for a group?" wastes time. We create forms that collect the details needed to price the enquiry properly.
The form can ask for the date, group size, preferred start time, tour type, budget, meeting area and contact details. It can also capture dietary needs, accessibility requirements and whether the group wants a private experience. You receive a useful brief instead of starting the conversation from scratch.
For standard tours, the booking path stays short. Customers can see the next available dates, choose their places and pay through your existing booking engine. For larger or unusual requests, a separate enquiry route gives you the information needed to respond quickly and confidently.
A food tour is personal. Customers want to know that the guide is welcoming, the venues are worth visiting and the food suits the promise. Reviews answer those concerns better than polished claims on a website. They also help people choose between several operators offering similar experiences in the same city.
We connect the customer journey to a simple review request after each completed booking or tour. The timing can reflect your booking system and your usual follow-up process. Happy customers receive a clear route to leave feedback, while private comments can highlight issues before they become public reviews.
Those reviews can be shown beside relevant tours, locations and booking buttons. Photos, guide introductions, venue details and proof of real customer experiences give visitors reasons to trust you. That matters when a visitor has only one free afternoon and several tour operators competing for it.
A missed call can be a missed booking. You may be underground in a brewery, leading a group through a market or unable to answer during a tasting. Our AI Receptionist answers 24 hours a day in your business name, so callers are not left listening to a ringing phone or reaching another operator.
It takes the caller's details, records the tour or group enquiry, sorts urgency and texts you immediately. It can gather the date, group size, preferred experience and key dietary or accessibility needs. You can then call back with the useful information already in front of you.
The AI Receptionist costs £169 a month on its own. It costs £199 a month with Website Care. It is designed to support your service, not pretend to be your guide. You decide the information it gives callers and the situations it sends straight to you.
Once your direct booking website is ready, Google Ads can put specific tours in front of people actively looking to book. We manage the campaigns, write and test the adverts, adjust bids and budgets, and remove searches that are unlikely to become useful customers.
Your advert spend goes directly to Google and is never marked up by us. Our management fee is £449 a month. That includes campaign management, ad copy testing, negative keyword management, landing page improvements and a monthly reporting call.
We also track what happens after the click. You can see which advert and landing page led to a booking, a private group enquiry or a call. That gives you a clearer view of real jobs, rather than judging campaigns by clicks alone. Ad spend is separate and paid directly to Google.
A new website needs regular reasons for people to find it. Our SEO and Content module costs £249 a month. We create two useful pages or articles each month, improve local search visibility, post on your Google Business Profile, build trusted business listings and report on progress.
Topics can match the questions visitors ask before booking. That might include the best food tours in Newcastle, what to expect on a brewery tour, options for vegetarians, rainy-day activities, group tours for celebrations or where to meet near the station. Each page supports a real customer decision.
You can also add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram for your approval. The Intelligent Marketing Coach costs £49 a month and turns your marketing plan into weekly tasks, so you know what to do next.
Direct Booking costs £2,495, excluding VAT. It suits operators who need a conversion website around an existing booking system. It includes tour pages, booking engine integration, payments, search foundations and clear routes for standard and private bookings.
Booking Growth costs £3,995 and is the option most operators should take. It gives you a stronger base for direct demand, with more room for tour types, destination pages, tracking, review activity and campaigns. Tourism Pro starts from £5,995 for operators with real inventory, several experiences or more complex operating needs. Genuinely bespoke platforms are quoted separately from £10,000.
Website Care is required for every client and costs £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. If you want to start without the upfront build cost, the no upfront option is £199 a month for 24 months, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a food tour operator.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a food tour operator deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to food & drink tour operators in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the food tour operator work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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