Marketplace commission drains every booking
A full year of bookings through large platforms can leave thousands of pounds with the marketplace. You still provide the room, breakfast and service, but do not keep all the booking revenue.
Direct booking for b&bs & guest houses
A direct booking website for B&Bs and guest houses, built around the booking system you already use. Take more bookings without marketplace commission. Direct Booking starts at £2,495, with ongoing support available after launch.
From £2,495
Direct booking build
£59 a month
Required Website Care
24 hours
AI receptionist availability
£449 a month
Google Ads management
Booking marketplaces can fill rooms, but every booking comes with a cost. Suppliers typically pay around 20 to 30 per cent of each booking in commission. On £50,000 of annual bookings, that can mean roughly £10,000 to £15,000 leaving your business.
Your own website gives guests another way to book. They can see room types, breakfast options, prices, availability and local information in one place. You keep the customer relationship, the booking details and the chance to welcome them back directly next time.
The problem
A full year of bookings through large platforms can leave thousands of pounds with the marketplace. You still provide the room, breakfast and service, but do not keep all the booking revenue.
Guests cannot quickly see room types, breakfast inclusion, parking, access information or cancellation terms. They leave to compare properties elsewhere, even when your guest house would suit them best.
Calls arrive during breakfast, check-in, cleaning and late evenings. A voicemail message does not collect dates, guest numbers or room needs, so valuable enquiries often disappear before you can respond.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
Pricing
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Guests find clear room information, check availability and use your own booking path. You gain another source of bookings that does not depend entirely on marketplace listings.
Direct bookings give you a clearer relationship with the person staying. You can communicate before arrival, provide local help and encourage future bookings without relying on another platform.
Forms and call handling collect dates, guest numbers and requirements. You spend less time asking basic questions and more time pricing the stay or confirming the booking.
01
Your guest house website should do more than display a few rooms and a telephone number. It should bring together availability, room types, breakfast details, prices, deposits, local attractions and your book now link. Guests get the information they need without sending several messages or leaving to compare another property.
We build around the reservation system already running your operation. Your availability stays connected, while the website does the selling. It works during breakfast service, check-in, cleaning and late at night. That means a guest can find the right room and start a booking when you are busy serving the people already staying with you.
The website can also support your wider operation with:
bullets
02
People search for places to stay in specific locations. They may look for a B&B in Whitley Bay, a guest house near Durham, or accommodation close to a wedding venue. Your website needs useful pages that match those searches, rather than one vague home page trying to cover every location.
We improve the parts of your online presence that help Google understand your business. That includes your website, your Google Business Profile and the details listed on trusted local websites. Your profile can show accurate opening information, photographs, room details, booking links and recent posts.
Your guest house website UK presence can then support searches across your real service area. From Newcastle upon Tyne and Gateshead to Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth, we focus on places you genuinely serve. We do not promise instant rankings. We build useful pages that give Google and guests clear information.
More detail
The rest of what b&bs & guest houses ask us, tidied away. Open what you need.
Guests often leave when they cannot quickly answer simple questions. Is breakfast included? Is parking available? Can they book one night? Is the room suitable for a family? Your guest house booking website should answer these points before the guest needs to call or open another tab.
We make each room type easy to compare. Guests can see what is included, what costs extra and where to check availability. The booking system remains the source of truth for dates and prices. The website gives it a clearer path, with book now links placed beside the information that helps someone decide.
When a guest is not ready to book, the next step still needs structure. We can create contact and enquiry forms that ask about dates, number of guests, room needs, breakfast and special requirements. You receive useful details instead of a message saying, "How much for next weekend?"
A guest may like your rooms and still compare three other properties. Reviews often decide who receives the booking. They show how you handle breakfast, cleanliness, check-in, helpful local advice and unexpected problems. Recent feedback also gives visitors more confidence than a collection of old comments.
We can build review requests into the guest journey after a stay. The message can invite feedback while the experience is still fresh. Happy guests can be guided towards the public review platform that matters most to your business. Private feedback can alert you to a problem before it becomes a public complaint.
Reviews also give your website useful proof. We can place them beside room information, booking buttons and location pages. This helps a future guest connect the promise on the page with the experience of someone who has already stayed.
Missed calls can mean missed stays. You may be carrying bags, changing a room, serving breakfast or dealing with an arrival. Our AI Receptionist answers in your business name, 24 hours a day. It gives callers a helpful first response instead of sending them straight to voicemail.
It can collect the caller's name, dates, number of guests and room requirements. It can ask about breakfast, parking or accessibility needs, then sort urgent matters from ordinary enquiries. It texts you the details immediately, so you can follow up when you are free.
The AI Receptionist costs £169 a month. Website Care and the receptionist together cost £199 a month, saving £29. It does not pretend to be you or make promises about availability that your booking system cannot support. It gathers the information needed for a proper reply.
There are times when you need more bookings quickly. A new season may be approaching, a cancellation gap may appear, or you may want to promote rooms for a particular event. Google Ads can put your offer in front of people actively searching for accommodation or experiences.
Our Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, removing poor search terms, landing page improvements and a monthly reporting call. Your advertising spend goes directly to Google. We never add a mark-up.
Tracking shows what happens after a click. We can see which campaigns lead to booking starts, enquiry forms and tracked calls. That gives you a clearer view of real opportunities, not just how many people saw an advert. Advertising works best when the landing page and booking path are ready.
A new website needs ongoing attention if it is going to keep earning its place in search results. Our SEO and Content service costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, local listing work, position tracking and monthly reporting.
Content can answer the questions guests ask before booking. It might cover parking near your property, walking routes, events, family stays, accessible rooms, breakfast times or places to eat nearby. These pages help visitors make decisions and give Google more useful information about your location.
You can also add Automated Social Media for £99 a month. It plans, writes and posts content to Facebook and Instagram, with a month approved in one sitting. The Intelligent Marketing Coach costs £49 a month and turns your marketing into weekly tasks, so you know what to do next.
Direct Booking costs £2,495. It suits a B&B or guest house that needs a stronger website around its current booking system. It gives guests a clearer route from room information to availability and booking, while supporting local search and direct enquiries.
Booking Growth costs £3,995 and is the option most operators should take. It gives more room for destination content, booking-focused pages, stronger tracking and paid campaign landing pages. It suits a property ready to shift more demand away from marketplaces rather than simply replace an old website.
Tourism Pro starts from £5,995. It suits operators with more rooms, several offers, experience pages, complex booking needs or a larger content plan. Genuinely bespoke platforms are quoted separately from £10,000. Every website requires Website Care at £59 a month. It includes hosting, security, daily backups, updates, monitoring, up to 30 minutes of monthly changes and email support. There is also a no upfront option at £199 a month over 24 months, with no setup fee.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a guest house.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a guest house deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to b&bs & guest houses in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the guest house work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
We use cookies that are essential for this site to work. With your consent, we may also use analytics cookies to understand how the site is used. See our cookie policy for details.