Direct booking for b&bs & guest houses

Take More Direct Bookings, Keep More Revenue

A direct booking website for B&Bs and guest houses, built around the booking system you already use. Take more bookings without marketplace commission. Direct Booking starts at £2,495, with ongoing support available after launch.

From £2,495

Direct booking build

£59 a month

Required Website Care

24 hours

AI receptionist availability

£449 a month

Google Ads management

Booking marketplaces can fill rooms, but every booking comes with a cost. Suppliers typically pay around 20 to 30 per cent of each booking in commission. On £50,000 of annual bookings, that can mean roughly £10,000 to £15,000 leaving your business.

Your own website gives guests another way to book. They can see room types, breakfast options, prices, availability and local information in one place. You keep the customer relationship, the booking details and the chance to welcome them back directly next time.

The problem

What is costing B&Bs & Guest Houses work right now

Marketplace commission drains every booking

A full year of bookings through large platforms can leave thousands of pounds with the marketplace. You still provide the room, breakfast and service, but do not keep all the booking revenue.

Your rooms are hard to compare

Guests cannot quickly see room types, breakfast inclusion, parking, access information or cancellation terms. They leave to compare properties elsewhere, even when your guest house would suit them best.

Missed calls become missed stays

Calls arrive during breakfast, check-in, cleaning and late evenings. A voicemail message does not collect dates, guest numbers or room needs, so valuable enquiries often disappear before you can respond.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Booking engine integration

02

Bokun and FareHarbor support

03

Rezdy and Checkfront support

04

Freetobook and Bookeo support

05

Availability and book now

06

Online payments and deposits

07

Experience and tour pages

08

Destination and location pages

09

Review generation

10

Booking conversion tracking

11

Google Ads landing pages

12

Google Business Profile posts

Pricing

Packages for B&Bs & Guest Houses

For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.

Direct Booking

£2,495

A conversion website wrapped around the booking system you already use.

Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.

  • Up to 10 pages
  • Booking engine integration
  • Experience and tour pages
  • Availability and book-now integration
  • Payment integration where relevant
  • Mobile booking journey
  • Reviews and galleries
  • WhatsApp and contact capture
  • GA4 and booking conversion tracking
  • Google Business Profile optimisation
  • SEO foundations
  • Audience Simulator access, included
  • Copywriting and training
Most popular

Booking Growth

£3,995

Built to shift demand away from the marketplaces and onto your own site.

Best for: Operators with several tours or experiences who want a direct sales channel they own.

Everything in Direct Booking, plus:

  • Up to 20 pages
  • Multiple tours and experiences
  • Destination pages
  • Service and location pages
  • Advanced booking tracking
  • Abandoned enquiry capture
  • Email marketing integration
  • Review generation
  • Google Things to Do feeds where applicable
  • Channel connectivity help where supported
  • SEO content structure
  • Google Ads landing pages
  • Direct-booking conversion optimisation

Tourism Pro

From £5,995

For operators with real inventory and operational complexity.

Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.

Everything in Booking Growth, plus options such as:

  • Multiple tours and attractions
  • Accommodation and packages
  • Ticketing
  • Multi-location operations
  • Large inventories
  • Channel managers
  • API connectivity
  • Complex availability rules
  • Supplier systems
  • Bespoke booking workflows

Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your b&bs & guest house website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More guests book direct

Guests find clear room information, check availability and use your own booking path. You gain another source of bookings that does not depend entirely on marketplace listings.

You keep guest relationships

Direct bookings give you a clearer relationship with the person staying. You can communicate before arrival, provide local help and encourage future bookings without relying on another platform.

Every enquiry arrives organised

Forms and call handling collect dates, guest numbers and requirements. You spend less time asking basic questions and more time pricing the stay or confirming the booking.

01

Your website becomes the hub of every booking

Your guest house website should do more than display a few rooms and a telephone number. It should bring together availability, room types, breakfast details, prices, deposits, local attractions and your book now link. Guests get the information they need without sending several messages or leaving to compare another property.

We build around the reservation system already running your operation. Your availability stays connected, while the website does the selling. It works during breakfast service, check-in, cleaning and late at night. That means a guest can find the right room and start a booking when you are busy serving the people already staying with you.

The website can also support your wider operation with:

bullets

  • Room pages with clear prices and inclusions
  • Breakfast, parking and access information
  • Book now buttons in the right places
  • Online payments and deposits
  • Experience, tour and local attraction pages
  • Booking conversion tracking

02

Local search puts your rooms in front of ready guests

People search for places to stay in specific locations. They may look for a B&B in Whitley Bay, a guest house near Durham, or accommodation close to a wedding venue. Your website needs useful pages that match those searches, rather than one vague home page trying to cover every location.

We improve the parts of your online presence that help Google understand your business. That includes your website, your Google Business Profile and the details listed on trusted local websites. Your profile can show accurate opening information, photographs, room details, booking links and recent posts.

Your guest house website UK presence can then support searches across your real service area. From Newcastle upon Tyne and Gateshead to Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth, we focus on places you genuinely serve. We do not promise instant rankings. We build useful pages that give Google and guests clear information.

  • Google Business Profile improvements
  • Destination and location pages
  • Room and area content
  • Accurate contact and opening details
  • Local listing checks
  • Google Business Profile posts

More detail

More on websites for b&bs & guest houses

The rest of what b&bs & guest houses ask us, tidied away. Open what you need.

Guests often leave when they cannot quickly answer simple questions. Is breakfast included? Is parking available? Can they book one night? Is the room suitable for a family? Your guest house booking website should answer these points before the guest needs to call or open another tab.

We make each room type easy to compare. Guests can see what is included, what costs extra and where to check availability. The booking system remains the source of truth for dates and prices. The website gives it a clearer path, with book now links placed beside the information that helps someone decide.

When a guest is not ready to book, the next step still needs structure. We can create contact and enquiry forms that ask about dates, number of guests, room needs, breakfast and special requirements. You receive useful details instead of a message saying, "How much for next weekend?"

  • Room comparison information
  • Clear availability and book now paths
  • Forms for dates and guest numbers
  • Questions about breakfast and access needs
  • Deposit and payment information
  • Tracking for booking starts and completions

A guest may like your rooms and still compare three other properties. Reviews often decide who receives the booking. They show how you handle breakfast, cleanliness, check-in, helpful local advice and unexpected problems. Recent feedback also gives visitors more confidence than a collection of old comments.

We can build review requests into the guest journey after a stay. The message can invite feedback while the experience is still fresh. Happy guests can be guided towards the public review platform that matters most to your business. Private feedback can alert you to a problem before it becomes a public complaint.

Reviews also give your website useful proof. We can place them beside room information, booking buttons and location pages. This helps a future guest connect the promise on the page with the experience of someone who has already stayed.

  • Post-stay review request messages
  • Review prompts linked to guest details
  • Testimonials beside booking information
  • Google review profile links
  • Feedback routes for service issues
  • Regular proof added to key pages

Missed calls can mean missed stays. You may be carrying bags, changing a room, serving breakfast or dealing with an arrival. Our AI Receptionist answers in your business name, 24 hours a day. It gives callers a helpful first response instead of sending them straight to voicemail.

It can collect the caller's name, dates, number of guests and room requirements. It can ask about breakfast, parking or accessibility needs, then sort urgent matters from ordinary enquiries. It texts you the details immediately, so you can follow up when you are free.

The AI Receptionist costs £169 a month. Website Care and the receptionist together cost £199 a month, saving £29. It does not pretend to be you or make promises about availability that your booking system cannot support. It gathers the information needed for a proper reply.

  • Answers in your business name
  • Available 24 hours a day
  • Takes dates and guest details
  • Sorts urgent calls
  • Texts you after each call
  • Works alongside your booking system

There are times when you need more bookings quickly. A new season may be approaching, a cancellation gap may appear, or you may want to promote rooms for a particular event. Google Ads can put your offer in front of people actively searching for accommodation or experiences.

Our Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, removing poor search terms, landing page improvements and a monthly reporting call. Your advertising spend goes directly to Google. We never add a mark-up.

Tracking shows what happens after a click. We can see which campaigns lead to booking starts, enquiry forms and tracked calls. That gives you a clearer view of real opportunities, not just how many people saw an advert. Advertising works best when the landing page and booking path are ready.

  • Campaigns for rooms and locations
  • Seasonal and event landing pages
  • Advert copy testing
  • Search term checks
  • Tracked calls and booking actions
  • Monthly reporting call

A new website needs ongoing attention if it is going to keep earning its place in search results. Our SEO and Content service costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, local listing work, position tracking and monthly reporting.

Content can answer the questions guests ask before booking. It might cover parking near your property, walking routes, events, family stays, accessible rooms, breakfast times or places to eat nearby. These pages help visitors make decisions and give Google more useful information about your location.

You can also add Automated Social Media for £99 a month. It plans, writes and posts content to Facebook and Instagram, with a month approved in one sitting. The Intelligent Marketing Coach costs £49 a month and turns your marketing into weekly tasks, so you know what to do next.

  • Two content pieces each month
  • Local search and listing work
  • Google Business Profile posts
  • Position tracking and reporting
  • Automated Facebook and Instagram posts
  • Weekly marketing tasks

Direct Booking costs £2,495. It suits a B&B or guest house that needs a stronger website around its current booking system. It gives guests a clearer route from room information to availability and booking, while supporting local search and direct enquiries.

Booking Growth costs £3,995 and is the option most operators should take. It gives more room for destination content, booking-focused pages, stronger tracking and paid campaign landing pages. It suits a property ready to shift more demand away from marketplaces rather than simply replace an old website.

Tourism Pro starts from £5,995. It suits operators with more rooms, several offers, experience pages, complex booking needs or a larger content plan. Genuinely bespoke platforms are quoted separately from £10,000. Every website requires Website Care at £59 a month. It includes hosting, security, daily backups, updates, monitoring, up to 30 minutes of monthly changes and email support. There is also a no upfront option at £199 a month over 24 months, with no setup fee.

  • Direct Booking, £2,495
  • Booking Growth, £3,995
  • Tourism Pro, from £5,995
  • Bespoke platforms, from £10,000
  • Website Care, £59 a month
  • No upfront option, £199 a month

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

B&Bs & Guest Houses ask us these most

Price, timescales and ownership, answered for a guest house.

Direct Booking costs £2,495, excluding VAT. Booking Growth costs £3,995 and is the option most operators should take when reducing marketplace dependence is a serious goal. Tourism Pro starts from £5,995 for larger or more complex tourism operations. Genuinely bespoke platforms are quoted separately from £10,000. Website Care is required at £59 a month after launch.
The timescale depends on the number of rooms, pages, photographs, content and booking system details. A straightforward project can move quickly when you provide information and access promptly. We agree the plan before work starts, then build, check and prepare the site for launch. Your booking system remains in place, so we are improving the website around it rather than carrying out a risky reservation system change.
Website Care keeps the site hosted, secure and monitored after launch. It includes an SSL certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because a booking website must remain available and safe. A broken booking path can cost more than the monthly care service.
Yes. We build around the reservation system you already use wherever it can support the required booking path. We integrate systems such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We are not replacing your reservation system unless you want that. We check the system before quoting, so the website plan reflects its booking links, availability, payments and deposit rules.
Yes. We can create clear pages for single, double, twin, family, superior or other room types you offer. Each page can explain occupancy, beds, bathrooms, breakfast inclusion, parking, access details, photographs and important terms. The booking path then sends guests to the right availability or reservation screen. This helps guests compare properly instead of contacting you with basic questions.
The website can support online payments and deposits through your booking system or connected payment setup. The exact payment options depend on the system you use and its settings. We make the payment and cancellation information clear before the guest reaches the final step. That reduces confusion around deposits, balance payments, refunds and booking conditions.
That is the main purpose of the service. Your own website gives guests a direct route to your rooms, information and booking system. We also improve local search, reviews, content and tracking so more people can find and trust you. Marketplaces can still be useful for discovery. The aim is to give you another dependable booking route and keep more value from returning guests.
The AI Receptionist answers calls 24 hours a day in your business name. It takes the caller's name, dates, number of guests and relevant room requirements. It can sort urgent matters from ordinary enquiries, then text you the details immediately. It costs £169 a month, or £199 a month with Website Care. It supports your team and does not replace your booking system.
It should not promise availability that your reservation system does not confirm. Its main job is to answer, collect useful details and send them to you quickly. We shape its instructions around your property, services and common questions. You remain in control of final availability, pricing and unusual requests. This makes it useful during busy periods without giving callers unreliable promises.
Google Ads Management costs £449 a month, excluding VAT. This covers campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. Your ad spend is billed separately by Google and goes directly to Google. We never mark up the ad spend. Tracking helps connect clicks with calls, enquiries and booking actions.
Yes. Destination and location pages can cover nearby attractions, wedding venues, walking routes, beaches, transport links, business areas and seasonal events. These pages help guests understand where your property fits into their trip. They can also support searches for accommodation near a particular place. We only recommend topics that match your real location and the guests you want to attract.
Yes. We can create a post-stay review request process that prompts guests at a sensible time. The request can guide happy guests towards your chosen public review platform, while giving less satisfied guests a private route to share concerns. We can also place selected reviews around room and booking information. Review generation works best when the message reflects your normal guest communication.
The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, Website Care and the AI Receptionist. It suits businesses that want to start now without paying the build cost upfront. It is a different option from the fixed-price builds, so we explain the included scope before you agree.
You own the website content and the business presence we build for you, subject to the agreed project terms. We do not want your marketing held hostage by a supplier. We can explain what happens with the website address, hosting, software licences and connected services before work begins. Ongoing Website Care is still required while we host and maintain the site.
For a fixed-price build, payment is 50 per cent on signature and 50 per cent on launch. Monthly billing starts at launch. Monthly services have a 12 month minimum term, then continue monthly thereafter. Modules can be added at any time. All prices exclude VAT. Google advertising spend is separate and is paid directly to Google, never through a marked-up media charge.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a guest house

The bodies and tools a guest house deals with, plus where to go next on our site.

Next step

Get a fixed price for your guest house website

Tell us the guest house work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote