Marketplace commission eats your margin
A booking through a major marketplace can bring useful demand, but typically costs around 20 to 30 per cent in commission. That leaves less money for staff, facilities, marketing and the guest experience.
Direct booking for spa & leisure businesses
Take More Spa Bookings Directly
We build direct booking websites for spa and leisure businesses around the system you already use. Start taking more bookings without marketplace commission, with packages from £2,495 and ongoing support when you need it.
From £2,495
Direct booking build
£59 a month
Required Website Care
£169 a month
AI Receptionist
24 months
No upfront payment term
GetYourGuide and Viator can put your experiences in front of ready-made audiences. They also typically charge suppliers around 20 to 30 per cent of each booking. That makes every marketplace sale useful for filling availability, but expensive when it becomes your main source of demand.
An operator selling around £50,000 a year through those channels could be paying roughly £10,000 to £15,000 in commission. Moving even part of those bookings onto your own website can recover a very large sum over time, while giving you the customer relationship.
The problem
What is costing Spa & Leisure Businesses work right now
Your booking system feels disconnected
Your reservation system may work well, but your website does not explain the experiences properly. Visitors struggle to find availability, packages, gift vouchers or the right button to complete their booking.
Missed calls become lost bookings
Your team cannot answer every call during treatments, check-ins, tours and busy weekends. If callers reach voicemail or wait too long, they may book another spa or activity instead.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Booking engine integration
02
Experience and tour pages
03
Availability and book now
04
Online payments and deposits
05
Gift voucher journeys
06
Spa package pages
07
Google Business Profile updates
08
Review generation
09
Destination location pages
10
Booking conversion tracking
11
Google Ads landing pages
12
Missed call text alerts
Pricing
Packages for Spa & Leisure Businesses
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
Direct Booking
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
- Up to 10 pages
- Booking engine integration
- Experience and tour pages
- Availability and book-now integration
- Payment integration where relevant
- Mobile booking journey
- Reviews and galleries
- WhatsApp and contact capture
- GA4 and booking conversion tracking
- Google Business Profile optimisation
- SEO foundations
- Audience Simulator access, included
- Copywriting and training
Booking Growth
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
- Up to 20 pages
- Multiple tours and experiences
- Destination pages
- Service and location pages
- Advanced booking tracking
- Abandoned enquiry capture
- Email marketing integration
- Review generation
- Google Things to Do feeds where applicable
- Channel connectivity help where supported
- SEO content structure
- Google Ads landing pages
- Direct-booking conversion optimisation
Tourism Pro
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
- Multiple tours and attractions
- Accommodation and packages
- Ticketing
- Multi-location operations
- Large inventories
- Channel managers
- API connectivity
- Complex availability rules
- Supplier systems
- Bespoke booking workflows
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your spa & leisure business website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More bookings through your website
Visitors can understand your offer, check availability and pay through a clear booking journey. You build a larger direct channel instead of sending every customer through a marketplace.
More control over customer relationships
Customers book with you, not only through a third-party platform. You can communicate with them directly, encourage repeat visits and build useful knowledge about what they buy.
Fewer missed enquiries and calls
The website answers common questions and the AI receptionist catches calls when your team is occupied. Important details arrive by text, so follow-up becomes quicker and more organised.
01
Your website becomes the booking hub that works all day
Your website should do more than display your spa, tour or leisure venue. It should guide people from their first search to a completed booking, even while your team is delivering treatments, leading activities or welcoming guests.
We build the pages around how people actually buy. A spa may need treatment menus, facility packages, day passes and gift vouchers. A leisure operator may need separate experience pages, meeting points, durations, prices and availability. Each page leads people towards the right booking choice.
- Clear treatment and experience pages
- Availability and book now links
- Online payments and deposits
- Gift vouchers and day passes
- Booking engine integration
02
Local search puts your business in front of ready buyers
People search for things such as spa days near Newcastle, activities in Northumberland or gift vouchers in Durham. We build useful location and service pages that give those searches a clear, relevant answer. The aim is to bring more suitable visitors to your own website.
We also improve your Google Business Profile, which is the business listing shown in Google Maps and local results. Accurate services, opening times, photos, links and regular updates help people choose you when they are nearby and ready to book.
Our home patch includes Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We also work with spa and leisure businesses across the UK.
- Google Business Profile updates
- Destination and location pages
- Service-led search pages
- Clear map and contact details
More detail
More on websites for spa & leisure businesses
The rest of what spa & leisure businesses ask us, tidied away. Open what you need.
A visitor should not have to search through several pages to find the right package. We make the next step clear, whether that means booking a treatment, reserving a day pass, buying a gift voucher or checking an experience date.
Your website can connect with Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We build around the reservation system you already use, so availability, payments, deposits and confirmation emails continue through the right platform.
For enquiries that need a personal reply, we can add forms that gather useful details. You can ask for preferred dates, group size, treatment type, accessibility needs, accommodation plans or corporate requirements. That gives your team something they can price and act on.
- Bokun and FareHarbor integration
- Rezdy and Checkfront integration
- Bookeo and Freetobook integration
- Group and private hire forms
- Booking conversion tracking
A visitor comparing two spas or activities often looks for recent reviews before booking. They want proof that the treatment was good, the venue matched the photos and the experience ran as promised. Strong reviews can settle that decision quickly.
We can create a follow-up process that asks guests for feedback after their booking. Happy customers receive a clear route to review you. Any concern can be directed to your team first, giving you a chance to resolve it properly.
Reviews can also be used throughout the website, alongside treatment details, experience information and booking links. This gives undecided visitors useful proof close to the point where they are choosing whether to reserve.
- Post-booking review requests
- Review links for happy guests
- Proof beside booking choices
- Google review prompts
- Feedback alerts for your team
Spa and leisure teams miss calls for normal reasons. You may be in a treatment, leading a group, checking guests in or dealing with a safety issue. The AI Receptionist answers in your business name, 24 hours a day, including evenings and weekends.
It takes the caller's details, understands what they need and sorts urgency. It can capture the preferred treatment, date, group size, experience, contact number and other information your team needs. It then texts you the details immediately.
The AI Receptionist costs £169 a month on its own. Add it with Website Care for £199 a month. It helps protect enquiries that would otherwise reach voicemail, a competitor or a marketplace search.
- Answers calls 24/7
- Uses your business name
- Takes booking and enquiry details
- Sorts urgent calls
- Texts your team immediately
When you have the capacity to take more bookings, Google Ads can put your spa packages or experiences in front of people searching now. We can create focused landing pages for spa days, gift vouchers, local experiences, seasonal offers or private groups.
Management is £449 a month. This includes campaign management, bid and budget changes, ad copy testing, negative keyword management, landing page improvements and a monthly reporting call. Negative keywords stop ads showing for searches that are not useful to you.
Your ad spend is paid directly to Google. We never mark it up. We also track what happens after the click, including booking actions and enquiry forms. That helps show which campaigns create real bookings, not just visits.
- Google Ads campaign management
- Seasonal package landing pages
- Ad copy testing
- Booking conversion tracking
- Ad spend paid direct to Google
A new website needs useful reasons for people to return and search engines to understand your offer. SEO and Content costs £249 a month. We create two useful pages or articles each month, update your local search work and publish Google Business Profile posts.
Content can cover seasonal spa breaks, treatment guides, gift voucher ideas, local activity plans, rainy-day experiences or what guests should bring. Each piece answers a real buying question and points readers towards the right booking option.
You can add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram for your approval. The Intelligent Marketing Coach costs £49 a month and turns your marketing plan into weekly tasks.
- Two pages or articles monthly
- Local search work
- Google Business Profile posts
- Automated Facebook and Instagram posts
- Weekly marketing tasks
Direct Booking costs £2,495. It suits an operator that needs a strong website around an existing booking system. Booking Growth costs £3,995 and is the option most operators should take when they want stronger search pages, more booking paths and a better direct sales base.
Tourism Pro starts from £5,995. It suits operators with real inventory, several experiences, more involved availability or greater operational complexity. Genuinely bespoke platforms are quoted separately from £10,000 when your requirements go beyond these packages.
Website Care is required for every client at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. If you want to start without the upfront build cost, the no upfront option is £199 a month for 24 months, with no setup fee.
- Direct Booking, £2,495
- Booking Growth, £3,995
- Tourism Pro, from £5,995
- Website Care, £59 a month
- No upfront option, £199 a month
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Spa & Leisure Businesses ask us these most
Price, timescales and ownership, answered for a spa business.
Direct Booking costs £2,495, excluding VAT. Booking Growth costs £3,995 and is the option most operators should take when they want a stronger direct sales channel. Tourism Pro starts from £5,995 for more complex operations. Genuinely bespoke platforms are quoted separately from £10,000. Website Care is required at £59 a month. We agree the build scope before work starts.
It includes a conversion-focused website built around your existing booking system, key service or experience pages, booking links, search-focused content, contact routes and a clear path to payment or deposit. We can cover treatments, spa packages, day passes, gift vouchers or activities. The exact page plan depends on your business. Hosting, security, backups, updates and support are provided through required Website Care.
The launch time depends on the number of pages, the booking system and how quickly we receive your information, images, prices and access details. We set a clear plan at the start and keep the work moving through agreed review stages. More involved websites take longer than a focused Direct Booking build. Tourism Pro and bespoke platforms need extra planning because inventory and operations are more complex.
Website Care keeps the site available, secure and maintained after launch. It includes hosting, an SSL security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because a booking website needs ongoing attention. Payments, forms, booking links and software must keep working as your business changes.
Yes. We build around the reservation system you already use rather than replacing it by default. We can integrate booking engines such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We review your current setup before quoting, including availability, payment steps, deposits, confirmation messages and any required booking links. If you want to replace your system, we can discuss that separately.
Yes. A spa business website can give separate space to treatments, facility packages, day passes, memberships and gift vouchers. We structure the pages so visitors understand what is included, how long it lasts, who it suits and what happens next. The booking or voucher payment still follows the system you use. We can also create seasonal pages for Christmas gifting, birthdays and special occasions.
Yes. We build experience and tour pages around the details buyers need before booking. That can include duration, location, meeting point, group size, age limits, accessibility, what to bring, cancellation terms and available dates. Private hire and group enquiries can use forms that collect dates, numbers and requirements, so your team receives something more useful than a general message.
The AI Receptionist answers calls 24/7 in your business name. It takes the caller's details, records what they want, sorts urgency and texts the information to you immediately. It can capture details such as a preferred treatment, experience date, group size or callback number. It does not replace your booking system. It helps catch enquiries when your team is treating guests, leading activities or dealing with arrivals.
The AI Receptionist costs £169 a month. It is also available with Website Care for £199 a month, which saves £29 compared with buying both separately. The receptionist answers calls, gathers the details and sends them to you by text. You remain in control of the final booking and follow-up. We set its language and information around your business before it goes live.
Yes. Google Ads Management costs £449 a month. We manage campaigns, bids and budgets, test advert wording, remove poor search terms, improve landing pages and review results with you monthly. Your advertising spend goes directly to Google and is never marked up by us. We also track forms, booking actions and other agreed steps, so you can see which clicks turn into real opportunities.
We set up booking conversion tracking around the actions your system and website allow us to measure. This may include booking buttons, completed forms, phone calls and other agreed actions. Some booking engines provide deeper data than others, so we check the integration first. The aim is to connect marketing activity with real enquiries and bookings, rather than reporting visits that do not help the business.
SEO and Content costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, citation building, rank tracking and monthly reporting. We can create content around treatment advice, local spa searches, gift vouchers, seasonal activities, destination visits and common booking questions. The work is designed to bring suitable people to your direct website over time.
Yes. Automated Social Media costs £99 a month and plans, writes and posts content to Facebook and Instagram. You approve a month of posts in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you a plan built around your business, broken into weekly tasks. These are optional additions. They do not replace the website, booking system or direct sales work.
The no upfront option costs £199 a month over a 24 month term. There is no setup fee. It provides a template website built for your trade, with hosting, Website Care and the AI Receptionist included. It suits a business that wants to start now without paying the build cost upfront. The option is separate from the full Direct Booking, Booking Growth and Tourism Pro packages.
The website is built for your business and your content remains yours. We provide the hosting, maintenance and support through Website Care while you are a client. We can explain the handover arrangements if you decide to move later. Your booking information remains in your booking system. We do not present the site as a disposable marketplace listing that you can lose when a platform changes its rules.
For a standard build, 50 per cent is due on signature and 50 per cent on launch. Monthly billing starts at launch. Monthly services have a 12 month minimum term and continue monthly afterwards. Modules can be added at any time. All prices exclude VAT. Advertising spend is separate, paid directly to Google, and is never marked up by Look North Digital.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a spa business
The bodies and tools a spa business deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to spa & leisure businesses in how they win work. Each gets its own page, quote form and set of searches.
Booking & Tourism
- Adventure Centres
- Axe Throwing & Social Venues
- B&Bs & Guest Houses
- Boat Tour Operators
- Brewery & Distillery Tours
- Castles & Heritage Sites
- Climbing & Bouldering Centres
- Coach Tour Operators
- Cycling Tour Operators
- Escape Rooms
- Event & Experience Operators
- Farm Attractions
- Food & Drink Tour Operators
- Glamping Sites
- Golf Clubs & Courses
- Holiday Cottages & Lets
- Holiday Parks
- Karting Circuits
- Kayaking & Canoeing Operators
- Museums & Galleries
- Paintball & Airsoft Venues
- Visitor Attractions
- Walking Tour Operators
- Wildlife & Nature Tour Operators
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your spa business website
Tell us the spa business work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.