Web design London

Web Design London That Wins More Work

We build websites, online shops and lead systems for London businesses. From local search to missed-call follow-up, we handle the lot. Published website packages start at £1,295, with clear monthly options for ongoing growth.

From £1,295

Published website build price

£59 monthly

Required Website Care

£169 monthly

AI Receptionist module

UK-wide

Delivery from Newcastle upon Tyne

London customers compare you with more businesses before they make contact. A plumber in Croydon, accountant in Camden or shop in Hackney can be buried by stronger websites, better reviews and paid adverts, even when their work is excellent.

A website alone will not fix that. You need one system that helps people find you, understand your offer, request a useful quote and reach someone when the phone goes unanswered. We build and manage that system remotely from Newcastle upon Tyne.

The problem

What is holding your website back

Lost among London competitors

Customers can compare dozens of providers across nearby boroughs in minutes. A plain website and weak Google profile leave good businesses invisible beside louder competitors.

Build borough pages and strengthen your Google Business Profile

Enquiries lack useful details

Generic contact forms produce vague messages about price. You then spend time asking for postcodes, photographs, access details and timescales before deciding whether the work fits.

Create quote forms that collect job-ready information

Missed calls become lost work

You cannot answer while driving across London, serving customers or working on site. Many callers move to the next result instead of leaving a voicemail.

Add an AI receptionist that answers every call

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Website design and development

02

Local search and Google Business Profile

03

Job-ready quote forms

04

Call tracking and lead records

05

AI receptionist, 24/7

06

Review request automation

07

Google Ads management

08

Ongoing SEO and content

09

Online shops and ecommerce

10

Direct booking websites

11

Appointment booking websites

12

Laravel web app development

Your evenings, priced up

What is DIY social media costing you?

Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.

Roughly

of billable time spent posting every month

Automate the posting

That is also around hours a year. Typical UK trade figures; adjust the sliders to your own.

Pricing

Three build packages

Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.

Essentials

£1,295

A credible presence that turns visitors into enquiries.

Best for: Sole traders and small teams who need to look established and get the phone ringing.

  • Up to 7 pages, designed mobile first
  • Copywriting for every page
  • Google Business Profile setup and optimisation
  • Contact forms and click to call
  • Call tracking number
  • Basic on-page SEO
  • Google Analytics and conversion tracking
  • Audience Simulator access, included
  • 2 rounds of revisions
  • Live in 10 working days
Most popular

Complete

£1,995

For businesses losing work to missed calls.

Best for: Established businesses that cannot answer the phone while they are on a job.

Everything in Essentials, plus:

  • Up to 12 pages, including service and location pages
  • AI receptionist configured to your business, live at launch
  • Enquiry notifications by SMS and email
  • WhatsApp enquiry capture
  • Review generation setup
  • Photo and video gallery
  • 3 rounds of revisions

Growth

£2,495

For businesses ready to buy leads through Google.

Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.

Everything in Complete, plus:

  • Dedicated PPC landing pages
  • Full conversion tracking and call attribution
  • Google Ads account build, keyword research and campaign structure
  • Competitor analysis
  • Priority build, live in 7 working days

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a fixed price

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More suitable enquiries arrive

Visitors see your services, areas, evidence and next steps clearly. Quote forms collect the facts needed to judge the job, so fewer conversations begin with basic questions.

Your phone stops being fragile

Calls are answered when you are busy, unavailable or asleep. The caller receives a helpful first response, while you receive the details needed for a focused callback.

Local proof keeps building

Every completed job creates another opportunity for a genuine review. Your Google profile and website then show future customers how you work, not just what you claim.

01

Your London website works while you work

Your website should answer the questions you hear every day, show the jobs you want and make the next step obvious. We handle website design and development, content, forms, tracking and hosting together. You deal with the same person throughout, over video call and email, without travel costs built into the work.

  • Clear pages for services, areas covered, prices, qualifications and common objections.
  • Website design London businesses can use for trades, professional firms, shops and service companies.
  • Custom software and web apps for bookings, customer records, stock or internal tasks.
  • Laravel specialists for projects that need more than a standard business website.
  • You own everything we build, including the website files, content and website address.

02

London borough pages put you in front of local searchers

A customer in Richmond wants a different nearby provider from someone in Barking. We build useful location and service pages around the places you genuinely serve, then improve your Google Business Profile. Local search means helping Google connect your services with nearby searches, not stuffing borough names into weak pages.

  • Google Business Profile setup, updates, service details, photos and regular posts.
  • Useful pages for boroughs such as Westminster, Camden, Croydon, Ealing or Tower Hamlets.
  • Clear service wording for searches such as emergency plumber near me or accountant in Islington.
  • Consistent business details across trusted local directories and industry listings.
  • Tracking that shows which local searches and pages bring calls or enquiries.

More detail

More detail

Open the parts you care about. Everything here is on the page, just tidied away.

A message saying hello is not enough to price a job. Your form should collect the details you need before you call back. We shape each form around your work, whether that means property type, postcode, access, timescale, budget, measurements or uploaded photographs.

  • Different forms for repairs, installations, consultations, commercial work and ongoing contracts.
  • Required questions that stop you chasing basic details by phone or email.
  • Photo and document uploads for surveys, estimates, applications and technical reviews.
  • Automatic email alerts with the full enquiry, source and customer contact details.
  • Call tracking that links phone enquiries to the page or advert that prompted them.

People comparing providers across Greater London look for proof before they trust a new name. Reviews show how you communicate, turn up and finish work. We make requesting feedback part of your normal follow-up, while keeping the process simple for you and easy for customers.

  • Review requests sent after completed jobs, appointments, deliveries or successful installations.
  • Simple links that take customers straight to your Google review page.
  • Follow-up wording suited to trades, clinics, consultants, retailers and hospitality businesses.
  • A process for responding to praise and handling unhappy customers quickly.
  • Review themes turned into website proof, service content and useful answers.

London customers rarely wait around for a callback. The AI receptionist answers in your business name, day or night, when you are driving, serving someone or working on site. It takes the job details, sorts urgent calls and texts you straight away with what the caller needs.

  • Answers every call 24/7 in your business name, at £169 a month.
  • Care plus Receptionist costs £199 a month with Website Care included.
  • Collects names, postcodes, job details, preferred times and other agreed questions.
  • Separates urgent problems from routine enquiries using your instructions.
  • Sends an immediate text so you can call back with the right context.

When you need work now, Google Ads can put your service in front of people searching today. We manage the campaigns for £449 a month. Your ad spend goes directly to Google and is never marked up. Tracking shows which clicks became calls, forms and real jobs.

  • Campaigns aimed at profitable services, locations, times and customer types.
  • Ad copy testing built around speed, trust, qualifications, guarantees or clear pricing.
  • Bid and budget changes based on useful enquiries, not clicks alone.
  • Negative keywords that block poor searches and reduce wasted spend.
  • Landing page improvements and monthly reporting calls in plain English.

London search results change as competitors publish, earn reviews and adjust their offers. SEO and Content costs £249 a month. That includes two useful pages or articles, local search work, Google Business Profile posts, listing work, position tracking and a monthly report.

  • Pages answering real questions about cost, process, timing, access and service areas.
  • Content built for seasonal demand, from boiler breakdowns to summer events.
  • Automated Social Media at £99 a month for approved Facebook and Instagram posts.
  • Intelligent Marketing Coach at £49 a month with weekly actions for your business.
  • Extra content priorities based on calls, reviews and questions customers keep asking.

Published pricing makes affordable web design London businesses can plan for easier. Essentials starts at £1,295 for a credible presence. Complete is £1,995 for businesses losing work to missed calls. Growth is £2,495 for businesses ready to buy leads through Google. Website Care is £59 a month and required for every client.

  • Ecommerce Launch £2,495, Ecommerce Growth £3,995 and Ecommerce Pro from £5,995.
  • Direct Booking £2,495, Booking Growth £3,995 and Tourism Pro from £5,995.
  • Appointment Booking Website costs £1,495 to £1,995 with booking built in.
  • Care plus Receptionist is £199 monthly, or add Ads for £595 monthly.
  • No upfront option is £199 monthly over 24 months, with no setup fee.

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Questions we get asked most

Straight answers on price, timescales, search and who owns what.

Website packages start at £1,295, excluding VAT. Essentials gives you a credible presence. Complete costs £1,995 and suits businesses losing work to missed calls. Growth costs £2,495 and suits businesses ready to buy leads through Google. We also build ecommerce, booking and custom software projects. Website Care costs £59 a month and is required for every client.
The timescale depends on the number of pages, how quickly you provide information and whether we connect bookings, payments or custom tools. A focused business website can move quickly once the content and decisions are ready. We agree the work and launch plan before starting. Delays usually come from waiting for photographs, service details, approvals or required access.
Website Care keeps your site hosted, secure and available. It includes an SSL certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because an unmaintained website can become unsafe, outdated or unavailable. Ecommerce Care costs £99 monthly because shops need more attention.
It answers calls 24/7 in your business name. It follows the instructions we agree with you, takes the caller's name and job details, checks urgency and sends you an immediate text. It is useful when you are driving, on site, serving customers or closed for the night. The cost is £169 monthly, or £199 with Website Care bundled.
We set its language, questions and call handling around your business. It can explain the next step, gather agreed information and avoid making promises you have not approved. It is not a replacement for your judgement or specialist advice. Its job is to make sure callers receive a helpful first response and you know who needs a callback.
Google Ads Management costs £449 a month. This includes campaign management, bid and budget changes, advert testing, negative keyword work, landing page improvements and a monthly reporting call. Your advertising budget is separate. You pay Google directly, and we never add a mark-up. Tracking shows which clicks became calls, forms and real job opportunities.
Yes. Ecommerce Launch costs £2,495, Ecommerce Growth costs £3,995 and Ecommerce Pro starts from £5,995. We can build product pages, payments, stock features, delivery rules and customer emails around your operation. Ecommerce Care is £99 a month and required. It covers the extra attention needed to keep payments, stock and shop software working.
Yes. Direct Booking costs £2,495 and wraps a conversion-focused website around the booking system you already use. Booking Growth costs £3,995 and is designed to shift demand from marketplaces to your own website. Tourism Pro starts from £5,995 for operators with complex inventory. Appointment booking websites cost £1,495 to £1,995.
We work with businesses across Greater London and the wider UK from Newcastle upon Tyne. We do not claim to have a London office or pretend to be a local London company. We build pages around the areas you genuinely serve, whether that includes Brent, Enfield, Hounslow, Lewisham or several boroughs.
You deal with the same Look North team throughout. We can handle the website, local search, Google Business Profile, reviews, forms, call tracking, AI receptionist, Google Ads and ongoing content. Everything is delivered by video call and email. Remote delivery removes travel costs from the price while keeping communication direct.
You own everything we build for you. That includes the website, its content and your website address. We provide the practical support needed to keep it running, but the work is not held hostage by a supplier. We explain access and ongoing arrangements clearly before the build begins.
Yes. The no upfront option costs £199 a month over a 24 month term. There is no setup fee. It includes a template site built for your trade, hosting, Website Care and the AI receptionist. It suits a business that wants to start now without the upfront cost. All prices exclude VAT, and the monthly term is fixed.
Monthly billing starts when your website launches. The normal monthly modules have a 12 month minimum term, then continue monthly afterwards. This applies to services such as Website Care, the AI Receptionist, Ads management and ongoing content. We explain the commitment before you sign. The no upfront option has its separate 24 month term.
Yes. We work with businesses across many sectors, including retailers, consultants, accountants, clinics, hospitality companies, property firms and trades. The system changes to suit your sales process. That might mean product categories, appointment questions, consultation forms, event bookings, service areas or document uploads.
We review what you need, the customers you want and the systems you already use. We can then recommend a suitable package or explain where a custom build is needed. You receive clear pricing and scope before work starts. Standard terms are 50% on signature and 50% on launch. All prices exclude VAT.

Where we work

Working with businesses across London

We work with London businesses remotely, which is why the price is what it is. These are the areas we build local pages for most often.

Camden Islington Hackney Shoreditch Wandsworth Croydon Ealing Greenwich Richmond Stratford

Nearby

Web design across the South

One team, the same fixed prices, wherever you are. Every city page is written for how local businesses there win work.

References

Useful links and references

The tools and bodies referred to on this page, plus where to go next on ours.

Next step

Get a fixed price for your business website

Tell us what you do and which parts of London you serve. We will send back a real number with a scope attached, not a range.

Start your quote