Web design Stoke-on-Trent
We build websites, shops and lead systems for Stoke-on-Trent businesses. Local search, quote forms, missed-call handling and ongoing marketing are included around the website. Published packages start at £1,295, delivered remotely by the same person from start to finish.
From £1,295
Published website build price
£59 a month
Required Website Care
£169 a month
AI Receptionist
£449 a month
Google Ads management
Your Stoke-on-Trent website may look fine, yet still leave work on the table. People search across the six towns of the Potteries, compare several businesses, then call the one that looks most trusted and easiest to deal with. If your pages are unclear, your reviews are thin or calls go unanswered, the work goes elsewhere.
That is why we build more than a website. We connect your website design, local search, quote forms, reviews, call handling, adverts and ongoing content. We are based in Newcastle upon Tyne, not Stoke-on-Trent, and work UK-wide through video calls and email. Remote delivery keeps prices from £1,295, without a travel cost built in.
The problem
Customers in Hanley, Burslem, Tunstall, Fenton, Longton and Stoke may use different searches. A single generic service page rarely explains where you work or why you are the right choice.
Build clear service and area pages for priority searches
You may have years of experience, qualifications and completed jobs, but weak website wording and an unfinished Google Business Profile leave competitors looking more relevant.
Improve your profile, services, pages and local listings
Messages saying "How much?" create phone tag. You still need the postcode, measurements, access, dates or product choices before giving a useful answer.
Create quote forms that collect priceable job details
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
Your evenings, priced up
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Visitors can see your services, locations, proof and next step quickly. Forms collect the facts you need, so you spend less time chasing basic information before quoting.
Your website and Google Business Profile explain the towns and services you serve. People searching from Hanley, Longton or elsewhere can find a page that fits their need.
Calls answered by the AI Receptionist become texted job details. You can call back with context, even when you were on site or already helping someone.
01
Your website should do more than display your phone number. It should explain what you offer, show proof, collect useful job details and guide people towards the next step while you are working. We build that working centre around how your business actually operates.
We handle website design, website development and the connected marketing in one place. You deal with the same person throughout, over video call and email. That means fewer suppliers, fewer dropped tasks and one clear view of what is happening. Start by listing the services and areas you most want to sell.
02
Local search is more fragmented here than in a single-town market. A customer in Burslem may search differently from one in Longton, while a business serving Hanley, Fenton and Tunstall needs useful pages for each area. We make those services and locations clear to Google and to the person ready to call.
Your Google Business Profile is the listing that appears in Maps and local results. We improve its services, photos, contact details, posts and links to your website. We also build useful local pages and business listings, rather than stuffing town names into weak copy. Choose the services and Potteries areas you want us to prioritise.
More detail
Open the parts you care about. Everything here is on the page, just tidied away.
A vague contact box creates extra work. It asks for a name and message, then leaves you chasing the details needed to price the job. We build forms around the questions your customers already need to answer, so an enquiry arrives with useful facts rather than a blank request.
That could mean property type, postcode, access, photos, dates, budget or the service required. A manufacturer may need drawings. A venue may need guest numbers and a date. A retailer may need product choices and delivery details. Ask for a form review first, then we will map the fields to your quoting process.
Customers often compare several Stoke-on-Trent businesses before they make contact. Reviews help them decide who appears dependable. A polished website cannot replace proof from people who have already paid you, especially when the job involves their home, money, wedding or business.
We create a simple follow-up process that asks for a review after completed work. The request can be timed around your job flow and point customers to the right place. Strong feedback can also support service pages and social posts, with your permission. Add your current review sources and job types to the first planning call.
A call missed while you are driving, serving a customer or on site can become a lost job. Our AI Receptionist answers 24/7 in your business name. It takes the caller's details, asks the questions you choose and sorts urgent calls from routine enquiries.
It then texts you the information immediately, so you can respond with the right context. It does not replace your judgement or pretend to complete work it cannot handle. It gives callers a helpful first response when you cannot pick up. Add the £169 a month receptionist when missed calls are costing you opportunities.
When you need enquiries now, Google Ads can put your service in front of people already searching. We manage the campaign, test the wording and send each click to a page built for that service. This suits businesses with capacity, clear margins and a sensible area to serve.
Management costs £449 a month. Your ad spend goes directly to Google and is never marked up. We add call tracking and enquiry tracking, then report which clicks became real conversations, quotes and jobs where your process allows. Bring your target service, areas and monthly budget to a planning call before starting.
A new website needs ongoing work to stay useful. Our SEO and Content service costs £249 a month and delivers two optimised pages or articles each month, local search work, Google Business Profile posts, business listing work, rank tracking and a monthly report.
The subjects come from real customer needs, not filler. We can explain planning rules, buying advice, venue choices, maintenance, product use or service areas. Automated Social Media costs £99 a month for Facebook and Instagram. The Intelligent Marketing Coach costs £49 a month and turns your plan into weekly tasks. Pick the service that matches your time and ambition.
Essentials costs £1,295 for a credible presence that turns visitors into enquiries. Complete costs £1,995 for businesses losing work to missed calls. Growth costs £2,495 for businesses ready to buy leads through Google. Every website client must have Website Care at £59 a month, covering hosting, security, backups, updates, monitoring, support and up to 30 minutes of content changes.
We also build Ecommerce Launch from £2,495, Ecommerce Growth from £3,995 and Ecommerce Pro from £5,995. Direct Booking starts at £2,495, with Booking Growth at £3,995 and Tourism Pro from £5,995. Appointment booking websites cost £1,495 to £1,995. If upfront cost is the barrier, the no upfront option is £199 a month for 24 months. Ask for the package comparison that fits your business.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Straight answers on price, timescales, search and who owns what.
Where we work
We work with Stoke-on-Trent businesses remotely, which is why the price is what it is. These are the areas we build local pages for most often.
Nearby
One team, the same fixed prices, wherever you are. Every city page is written for how local businesses there win work.
References
The tools and bodies referred to on this page, plus where to go next on ours.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
We work UK-wide. Each city has its own page, written for how businesses there actually compete on search.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us what you do and which parts of Stoke-on-Trent you serve. We will send back a real number with a scope attached, not a range.
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