Your Cardiff site looks dated
A dated site makes visitors doubt your standards before they read your services. That is especially costly when Cardiff buyers can compare several firms in seconds.
Replace unclear pages with a focused enquiry website
Web design Cardiff
Web Design Cardiff That Wins More Enquiries
We build websites, online shops and lead systems for Cardiff businesses. Your site, local search, reviews, missed calls and Google Ads work together. Published website prices start at £1,295, delivered remotely across Cardiff and the UK.
From £1,295
Published website build price
£59 a month
Required Website Care
£169 a month
AI Receptionist
£449 a month
Google Ads management
A weak website can make a good Cardiff business look smaller than it is. People compare you with firms in the city centre, Canton, Roath, Cardiff Bay and across South Wales before they call. If your pages are unclear, slow or hard to trust, the enquiry goes elsewhere.
You also need more than website design Cardiff businesses can admire. You need pages that show up when people search, forms that collect useful job details, reviews that build confidence and calls answered when you are driving or working. We handle the whole system remotely from Newcastle upon Tyne, with published pricing from £1,295.
The problem
What is holding your website back
Google sends work elsewhere
Your competitors may appear first in Cardiff Maps because their business details, services and reviews are kept current. A good reputation stays hidden if Google cannot understand your listing.
Improve your website and Google Business Profile
Enquiries lack useful details
Messages saying only "please call me" create extra chasing. You need the location, job type, timing and photos before deciding whether the work is suitable.
Build forms that collect complete job information
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Cardiff service pages
02
Google Business Profile support
03
Quote and lead forms
04
Tracked calls and forms
05
AI receptionist
06
Review request automation
07
Ecommerce shop builds
08
Direct booking websites
09
Appointment booking
10
Custom Laravel development
11
Daily backups and security
12
Ongoing content updates
Your evenings, priced up
What is DIY social media costing you?
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Three build packages
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a fixed price
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More complete enquiries arrive
Your forms collect the details needed to price work, plan appointments and spot poor-fit requests. You spend less time asking basic questions before giving a useful reply.
Cardiff customers find you
Your service pages and Google Business Profile give local searchers clearer reasons to choose you. Nearby areas can be covered properly without turning your website into a list of repeated place names.
Fewer calls disappear unseen
The AI Receptionist captures callers when you cannot answer. You receive the details by text, with urgent problems separated from routine enquiries that can wait.
01
Your Cardiff website works while you work
Your website should explain what you do, show the areas you cover and give people a clear next step. We build the website at the centre of your marketing, then connect it to lead forms, calls, reviews, local search and ongoing content.
We work with trades, professional firms, hospitality businesses, retailers, tourism operators and service companies across Cardiff and South Wales. You deal with the same person throughout, over video call and email. Take the first step by asking us to review your current website.
- Website design and development for Cardiff small businesses
- Custom software and web apps for unusual processes
- Laravel specialists for secure, tailored web development
- Online shops with payments, stock and order handling
- Direct booking websites for hotels, tours and holiday lets
- Appointment booking websites for salons, clinics and consultants
02
Cardiff searchers find you before the city-centre competition
Local search means showing up when someone nearby looks for your service. We improve your website and Google Business Profile, which is the listing that appears in Google Maps and local results. That matters when customers compare Cardiff businesses on their phone.
We build useful location pages without stuffing them with place names. A plumber may target Cardiff, Penarth and Barry. A consultant may need city-centre and South Wales pages. We make each page helpful, accurate and easy to contact. Ask us to check your Google listing and local search position.
- Google Business Profile setup, updates and service details
- Location pages for Cardiff and nearby South Wales areas
- Clear service pages for searches such as emergency repairs
- Accurate opening hours, phone numbers and business categories
- Local listings kept consistent across trusted websites
- Plain monthly reports showing what needs attention
More detail
More detail
Open the parts you care about. Everything here is on the page, just tidied away.
A vague message wastes time. A useful quote form tells you what the person needs before you call back. We write forms around your real jobs, whether that means a property address, room count, event date, access problem, budget or product requirement.
The form can send details to your email, record the source and prompt the customer to upload photos. That helps you spot urgent work, prepare a rough price and avoid chasing basic information. Ask us to map your ideal enquiry before we build the form.
- Trade forms asking about property type and job location
- Event forms collecting dates, guest numbers and requirements
- Photo uploads for roofing, building and repair enquiries
- Product enquiries linked to your Cardiff online shop
- Call and form tracking for each marketing source
- Confirmation messages that explain what happens next
People choosing between similar Cardiff businesses look for recent, believable proof. A Google review can settle doubts about quality, punctuality, communication and value. The request needs to arrive at the right time, while the customer still remembers the job.
We connect your follow-up process to completed work, so asking for reviews becomes routine. We also help present useful testimonials, project photos and clear qualifications on your website. Start by listing the last ten completed jobs and the proof each one could provide.
- Review request messages sent after completed work
- Simple links that take customers straight to Google
- Website sections for testimonials and finished projects
- Before-and-after galleries for visible results
- Accreditation and qualification details placed near key services
- Review themes that answer common Cardiff buyer concerns
A call missed during a job can become work given to another firm. Our AI Receptionist answers 24/7 in your business name. It takes the caller's details, asks the right questions, sorts urgency and texts you straight away.
It suits businesses dealing with emergency requests, evening enquiries or heavy daytime demand. It does not replace your judgement. It makes sure useful information reaches you while you are on site. Add it for £169 a month, or choose it with Website Care for £199 a month.
- Answers calls in your business name, day and night
- Collects names, numbers, addresses and job details
- Separates urgent problems from routine quote requests
- Sends an immediate text with the conversation details
- Works alongside your website and tracked phone number
- Care plus Receptionist costs £199 a month
Google Ads can put your business in front of people ready to buy. We manage the campaign for £449 a month, while your advertising budget goes directly to Google. We never mark up your ad spend.
The important part is what happens after the click. We track calls, forms and booked work where possible, so you can see which searches create real opportunities. We then improve adverts, budgets and landing pages. Book a planning call when you are ready to buy leads.
- Campaigns aimed at Cardiff services and chosen nearby areas
- Ad copy testing around urgent and high-value searches
- Bid and budget changes based on useful enquiry data
- Negative keywords that block irrelevant searches
- Landing page improvements for stronger quote requests
- Monthly reporting call with ad spend shown separately
A new website needs useful additions after launch. Our SEO and Content service costs £249 a month. It includes two optimised pages or articles, local search work, Google Business Profile posts, local listing work, rank tracking and monthly reporting.
You can add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram for your approval. The Intelligent Marketing Coach costs £49 a month and turns your priorities into weekly tasks. Choose the service that matches your time and ambition.
- Pages answering Cardiff customers' real buying concerns
- Articles built around seasonal services and local demand
- Google Business Profile posts written each month
- Facebook and Instagram content approved in one sitting
- Weekly marketing tasks through the Intelligent Marketing Coach
- Monthly reports showing activity and next actions
Essentials costs £1,295 for a credible presence that turns visitors into enquiries. Complete costs £1,995 for businesses losing work to missed calls. Growth costs £2,495 for businesses ready to buy leads through Google. All prices exclude VAT.
Website Care is required at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, SSL, up to 30 minutes of content changes and email support. There is also a no upfront option at £199 a month for 24 months, with no setup fee, hosting, care and the AI Receptionist included.
- Ecommerce Launch from £2,495 for a proper online shop
- Ecommerce Growth at £3,995, built to grow orders
- Direct Booking from £2,495 around your current booking system
- Appointment Booking Website from £1,495 to £1,995
- Custom software planned around your actual operation
- You own everything we build for your business
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Questions we get asked most
Straight answers on price, timescales, search and who owns what.
Website packages start at £1,295 for Essentials. Complete is £1,995, and Growth is £2,495. Ecommerce, direct booking and appointment sites have their own prices. All prices exclude VAT. Website Care is required at £59 a month. We confirm the right package after understanding your pages, services, enquiries and any booking or shop requirements.
The timing depends on the number of pages, how quickly you provide content and whether we are connecting a shop, booking system or custom software. We agree the plan before work starts and keep feedback organised through video calls and email. A straightforward site can move quickly, while complex systems need more planning and testing.
Website Care keeps your site hosted, secure and available. It includes SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because an unattended website can become vulnerable, outdated or unavailable. Monthly billing starts when your website launches.
It answers in your business name and follows information you approve. It can ask what the caller needs, where the job is, how urgent it is and how to contact them. It then texts you the details immediately. It is useful when you are on site, driving, closed for the evening or already speaking to another customer.
No campaign can promise that every click becomes a customer. We reduce waste by choosing relevant Cardiff searches, testing adverts, blocking poor searches and improving the landing page. Management costs £449 a month. Your ad spend is billed directly by Google, separately from our fee, and is never marked up.
We set up tracking for calls and forms, then connect enquiries to the page or campaign that produced them where the data allows. Our monthly report explains what happened in plain language. You can then compare useful enquiries with the cost of your advertising, rather than judging campaigns only by clicks.
Yes. Ecommerce Launch costs £2,495, Ecommerce Growth costs £3,995, and Ecommerce Pro starts at £5,995 for established businesses with more operational complexity. We can plan payments, stock, products, delivery and order handling. Ecommerce Care is required at £99 a month because shops need more attention than brochure websites.
Yes. Direct Booking costs £2,495 and wraps a conversion-focused website around the booking system you already use. Booking Growth costs £3,995 and is designed to move more demand from marketplaces to your own site. Tourism Pro starts at £5,995 for operators with real inventory and complex operations.
Yes. An Appointment Booking Website costs between £1,495 and £1,995. It can present your services, explain availability and guide people towards booking. This suits salons, clinics, consultants, tutors and other appointment-led businesses. We first check the booking tool you use, or help plan the right setup if you need one.
Yes. We focus each page on a real service and a real customer need. A Cardiff page should explain what you do, who you help and the areas you cover. We do not repeat Cardiff in every sentence. We can also write pages for nearby areas or South Wales services where there is a genuine reason to serve them.
Yes. We can structure your website around Cardiff and the other areas you genuinely serve. The right pages might cover Newport, Bridgend, Barry, Penarth or wider South Wales, depending on your operation. We will not create empty location pages. Each one needs useful service information and a clear reason for customers to contact you.
No. We are based in Newcastle upon Tyne and work with businesses across the UK, including Cardiff. Everything is delivered through video call and email, and you deal with the same person throughout. There is no travel cost built into the price. Being remote helps us offer published pricing from £1,295 without cutting the work.
You own everything we build for your business. We do not hold your website hostage or claim ownership of your content and build. We can continue hosting and caring for it through Website Care, but ownership remains yours. We explain access, support and ongoing costs clearly before you sign.
You pay £199 a month on a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, Website Care and the AI Receptionist. It suits businesses that want to start without the upfront build payment. The option is less flexible than paying for a standard build, so we will explain both routes.
Monthly billing starts when the website launches, with a 12 month minimum term and monthly billing after that. This applies to the agreed monthly service plan. Modules can be added at any time. The no upfront option is different and has a 24 month term. We put the payment dates and terms in your proposal.
Where we work
Working with businesses across Cardiff
We work with Cardiff businesses remotely, which is why the price is what it is. These are the areas we build local pages for most often.
Cardiff Bay
Roath
Canton
Llandaff
Penarth
Whitchurch
Pontcanna
Cyncoed
Barry
Caerphilly
Nearby
Web design across Wales
One team, the same fixed prices, wherever you are. Every city page is written for how local businesses there win work.
References
Useful links and references
The tools and bodies referred to on this page, plus where to go next on ours.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Web design in other cities
We work UK-wide. Each city has its own page, written for how businesses there actually compete on search.
Web Design by City
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your business website
Tell us what you do and which parts of Cardiff you serve. We will send back a real number with a scope attached, not a range.