Your website looks dated
Leicester customers may judge your service before reading a word. Old photos, unclear prices and a phone layout that is hard to use can make a capable business look risky.
Replace the dated site with a clear enquiry system
Web design Leicester
Web Design Leicester That Wins More Work
We build websites, shops and booking systems for Leicester businesses, then help them get found, capture enquiries and answer missed calls. Published website prices start at £1,295. You get one UK team for the whole system, not separate suppliers.
From £1,295
Published website build price
£59 a month
Required Website Care
£169 a month
AI Receptionist
24 months
No upfront option term
Your Leicester competitors are often one Google search away from taking the job. A customer may compare five electricians, salons, builders, restaurants or independent shops before making one call. If your website is slow, unclear or missing key details, they can move on before you ever see the enquiry.
A website alone will not fix that. You need to show up in local searches, explain your services, collect useful job details, turn reviews into proof and respond when you cannot answer. We deliver that system remotely from Newcastle upon Tyne, with published prices from £1,295 and one person handling the work.
The problem
What is holding your website back
Google sends rivals work
Independent businesses across Leicester compete for the same local searches. If your profile is incomplete or your services are unclear, nearby competitors can appear first when demand is highest.
Improve your Google profile and local service pages
Enquiries lack useful detail
Messages such as "Can you quote?" create extra calls and slow replies. Without measurements, dates, locations or job photographs, you cannot price confidently or decide which work fits.
Build quote forms around your real pricing process
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Mobile-friendly website layouts
02
Google Business Profile support
03
Local Leicester service pages
04
Trade-specific quote forms
05
Call and form tracking
06
AI receptionist, 24/7
07
Review request automation
08
Google Ads campaign management
09
Ongoing SEO and content
10
Ecommerce shop development
11
Direct booking websites
12
Website care and hosting
Your evenings, priced up
What is DIY social media costing you?
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Three build packages
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a fixed price
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More complete enquiries arrive
Customers provide the information you need to respond, price or book. You spend less time chasing basic facts and more time deciding which Leicester opportunities are worth taking.
Your best services get found
Clear pages and an accurate Google Business Profile help the right local searches reach the right service. Customers can see where you work and what you actually provide.
Fewer callers disappear
Calls are answered when you are busy, with details sent straight to your phone. You can follow up with context instead of returning an unknown number hours later.
01
Your Leicester business works while its website sells
Good website design Leicester businesses can rely on should do more than display a logo and phone number. It should explain what you offer, show the areas you cover and make the next step obvious. We build the website around your real work, whether you run a Leicester construction firm, independent shop, restaurant, consultancy or service business.
We are based in Newcastle upon Tyne, not Leicester. That is clear from the start. Everything happens by video call and email, so there is no travel cost built into your price. You deal with the same person throughout, and we can also build custom software or web apps when standard website tools are not enough. Start with a short video call about your current sales process.
- Clear service pages for work such as roofing, plumbing, legal advice or catering
- Mobile-first layouts for customers checking details between meetings or on the move
- Online shops for Leicester makers, food businesses, retailers and specialist suppliers
- Direct booking websites that work with the booking system you already use
- Custom web apps and Laravel development for unusual business processes
- You own everything we build, including the website and its content
02
Leicester searches bring your next customers to the door
Local search means helping people in Leicester find you when they need your service. We improve the parts of your website and Google Business Profile that explain what you do, where you work and why someone should contact you. That matters in a city with dense competition across the centre, suburbs and surrounding Leicestershire towns.
Your Google Business Profile can appear before your website, especially on a phone. It needs accurate services, opening times, photographs, areas served and regular updates. We connect those details with useful website pages, so Google and customers see the same clear information. Ask us to check your current listing before changing anything.
- Google Business Profile setup, service updates and regular business posts
- Location pages for Leicester areas you genuinely serve, without fake addresses
- Plain service pages built around searches such as emergency plumber Leicester
- Accurate contact details across business directories and local listings
- Advice on photos, opening times, service areas and holiday changes
- Local search reporting that shows what is improving and what needs work
More detail
More detail
Open the parts you care about. Everything here is on the page, just tidied away.
A vague contact form creates more admin. Someone writes, "How much for a job?" and you have to chase the basics. We build quote forms around how your business prices work. A builder may need property type and drawings. A cleaner may need room numbers. A photographer may need dates, location and guest numbers.
The form can send a complete brief straight to your email, saving a call or follow-up message. It can also separate urgent work from general enquiries and guide customers towards booking or payment. Bring us one recent enquiry that wasted your time, and we will map the better form around it.
- Trade-specific questions about property size, access, urgency and job type
- File uploads for plans, photographs, measurements and documents
- Separate routes for quotes, repairs, bookings, shop orders and general contact
- Clear confirmation messages that explain what happens next
- Email alerts containing the details needed to price the work
- Call tracking that connects phone enquiries with the right marketing source
Customers in Leicester often compare several businesses before calling. Reviews can decide who looks trustworthy when prices appear similar. A polished website helps, but recent feedback about your communication, punctuality, workmanship or service gives people a reason to choose you.
We make review requests part of the job follow-up, rather than leaving them to memory. The request can point happy customers towards Google and give unhappy customers a private route to raise concerns. You still control the message and the relationship. Send us your current handover process and we will show where review requests fit.
- Review request messages sent after completed work or delivered orders
- Simple links that take customers directly to your Google review screen
- Website review sections that show recent, relevant customer feedback
- Guidance for replying to praise, complaints and detailed service comments
- Proof pages featuring qualifications, guarantees, accreditations and real work
- Review prompts suited to shops, hospitality, trades and professional services
Missed calls often arrive when you are driving, serving a customer, working on a roof or away from the phone. The AI Receptionist answers 24/7 in your business name. It takes the caller's details, asks what they need, sorts urgency and texts you the information immediately.
It does not replace your judgement. It makes sure a potential customer is not left guessing or calling the next Leicester business. The service costs £169 a month, or £199 a month with Website Care. Tell us your common call types and out-of-hours rules so we can shape the receptionist around your business.
- Answers calls in your business name at any time of day
- Collects names, numbers, addresses, job details and preferred call times
- Separates emergencies from routine quotes and general questions
- Texts you the caller's information as soon as the call ends
- Works for trades, clinics, salons, restaurants, agencies and local shops
- Uses your agreed information rather than making promises you have not approved
Google Ads can put your service in front of people ready to act, but clicks alone do not pay the bills. We manage the campaigns, test the wording, control bids and budgets, block poor searches and improve the page people reach. Ad spend goes directly to Google and is never marked up.
You receive tracking that connects calls, forms and booked work with the campaign that produced them. That helps you see which enquiries became real jobs, rather than judging success by visits. Google Ads Management costs £449 a month. Use a quote call to identify which services and Leicester areas should come first.
- Campaigns for urgent services, high-value work, products or appointment slots
- Ad copy testing based on your prices, locations and strongest reasons to choose you
- Negative keyword management to reduce irrelevant searches and wasted clicks
- Landing page improvements that make the advertised service easy to request
- Call and form tracking linked to the enquiry source
- A monthly reporting call covering spend, leads and useful next actions
A new website can give you a better starting point, but useful content keeps answering the searches customers make later. Our SEO and Content service costs £249 a month. It includes two optimised pages or articles, local search work, Google Business Profile posts, listing updates, rank tracking and monthly reporting.
You can add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram, with a month of content approved in one sitting. The Intelligent Marketing Coach costs £49 a month and turns your priorities into weekly tasks. Choose one next step after reviewing your current enquiries.
- Service pages answering specific Leicester customer needs and objections
- Helpful articles covering maintenance, buying advice, prices and seasonal demand
- Google Business Profile posts that support new services and offers
- Two new optimised pages or articles each month with SEO and Content
- Facebook and Instagram planning through the Automated Social Media module
- Weekly marketing tasks through the Intelligent Marketing Coach
Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 for businesses losing work to missed calls. Growth costs £2,495 for businesses ready to buy leads through Google. Every client needs Website Care at £59 a month for hosting, security, backups, updates, monitoring, small content changes and email support.
There is also a £199 a month no upfront option on a 24 month term. It includes a template website built for your trade, hosting, care and the AI Receptionist, with no setup fee. If you sell online, Ecommerce Launch starts at £2,495, Ecommerce Growth at £3,995 and Ecommerce Pro from £5,995. Book a quote call and we will match the right route to your goals.
- Essentials, £1,295, for a credible enquiry-focused website
- Complete, £1,995, for businesses needing missed-call protection
- Growth, £2,495, for businesses ready to use Google Ads
- Appointment Booking Website, £1,495 to £1,995, with booking built in
- Direct Booking from £2,495, plus growth and tourism options
- Website Care, £59 a month, required for every website client
The ACCC Framework brings the working parts together. Attract means local search and adverts. Convert means a clear website and useful quote forms. Capture means answering calls, including missed ones. Compound means reviews, content and social activity that build over time.
That is the difference between buying web design Leicester businesses can find and buying a system that helps produce work. We deliver UK-wide from Newcastle, including Leicester, and specialise in Laravel when your process needs more than a standard site. Request a quote with your website address, main service and biggest source of lost enquiries.
- One team for website design, development, marketing and call capture
- Video calls and email delivery without Leicester travel costs added
- Published pricing from £1,295 before VAT
- Website design Leicester businesses can manage without technical knowledge
- UK-wide delivery with Newcastle upon Tyne as our home base
- A clear plan showing what to build first and what to add later
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Questions we get asked most
Straight answers on price, timescales, search and who owns what.
Website packages start at £1,295 for Essentials. Complete is £1,995 and Growth is £2,495. Ecommerce, direct booking and appointment booking sites have separate prices because they need different tools. All prices exclude VAT. Website Care is required at £59 a month. We confirm the exact scope before work starts, with 50% on signature and 50% on launch.
The timescale depends on the pages, content, products, booking system and feedback needed. We agree the plan before starting, then work through video calls and email. Your speed matters too, especially when we need photographs, prices or service details. We will tell you what we need and give you clear next steps rather than leave the project waiting.
Website Care covers hosting, an SSL security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required for every website client because a live website needs ongoing care. Monthly billing starts at launch, with a 12 month minimum term and monthly billing thereafter.
Yes. We are based in Newcastle upon Tyne and work with businesses across the UK, including Leicester. Delivery is remote through video calls and email. You deal with the same person throughout, and there is no travel cost built into the price. Our home patch also includes Gateshead, Sunderland, Durham, North Shields and other nearby North East towns.
It answers every call 24/7 in your business name. It asks what the caller needs, collects their contact and job details, sorts urgent calls from routine enquiries and texts you the information immediately. We agree the information it can give callers. It costs £169 a month, or £199 a month when bundled with Website Care.
It can suit trades where missed calls often mean lost quotes, such as roofing, plumbing, electrical work, building and heating. It can also work for clinics, salons, agencies and other Leicester businesses. We shape the questions around your job types, service areas and urgency rules. You still decide how and when to follow up.
Google Ads Management costs £449 a month. This covers campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page improvements and a monthly reporting call. Your advertising spend is billed separately by Google and is never marked up by us. We also track calls and forms so you can judge useful enquiries, not just clicks.
We set up tracking for calls and forms so enquiries can be linked to the campaign or search that brought them in. You can then record whether each enquiry became a quote, booking or paid job. Tracking cannot decide whether a customer accepts your price, but it gives you a much clearer view of which marketing creates worthwhile opportunities.
Yes. The no upfront option costs £199 a month for a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, Website Care and the AI Receptionist. It is designed for businesses that want to start now without the upfront cost. All prices exclude VAT, and we explain the terms before you sign.
Yes. You own everything we build for you. That includes the website and its content. We provide the access and information you need, while Website Care keeps hosting, backups, security checks and updates managed. Ownership does not mean you are left alone. You can continue with our support, add modules later or ask for extra changes.
We can build custom software and web apps for processes that do not fit standard website tools. Examples include customer portals, quotation tools, stock workflows, booking connections and internal dashboards. We are Laravel specialists, so we can develop a stronger technical base when the job requires it. We first map the process, then price the required build clearly.
Yes. Ecommerce web design Leicester businesses need may include product pages, payments, stock, delivery rules and order emails. Ecommerce Launch starts at £2,495, Ecommerce Growth costs £3,995 and Ecommerce Pro starts from £5,995 for real operational complexity. Ecommerce Care is required at £99 a month because shops need more attention than brochure websites.
Yes. Direct Booking costs £2,495 for a conversion website wrapped around the booking system you already use. Booking Growth costs £3,995 and is designed to shift demand away from marketplaces and onto your own website. We can also build an Appointment Booking Website from £1,495 to £1,995. We will review your current system before recommending a route.
Monthly billing starts when the website launches. The standard minimum term is 12 months, then billing continues monthly. This applies to the ongoing service arrangement, including Website Care. The no upfront option is different because it has a 24 month term. We explain the commitment, included work and cancellation position before you sign, so there are no surprises.
Where we work
Working with businesses across Leicester
We work with Leicester businesses remotely, which is why the price is what it is. These are the areas we build local pages for most often.
Oadby
Wigston
Clarendon Park
Braunstone
Syston
Birstall
Glenfield
Knighton
Aylestone
Loughborough
Nearby
Web design across the Midlands
One team, the same fixed prices, wherever you are. Every city page is written for how local businesses there win work.
References
Useful links and references
The tools and bodies referred to on this page, plus where to go next on ours.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Web design in other cities
We work UK-wide. Each city has its own page, written for how businesses there actually compete on search.
Web Design by City
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your business website
Tell us what you do and which parts of Leicester you serve. We will send back a real number with a scope attached, not a range.