SEO for trade suppliers
Get found when builders search for materials, tool hire, delivery and trade accounts. Our SEO and Content plan costs £249 a month and builds your visibility across Google, the map results and the towns you serve.
£249
Monthly SEO and Content plan
2
New pages or articles each month
£1,295
Website build price from
12 months
Minimum monthly term
You may offer next-day delivery, bulk pricing and expert advice, yet a builder searching Google may never see you. The map results often appear before the normal listings. If your profile is weak, your competitors can get the call before customers reach your website.
Trade supplier SEO is not a quick fix or a promise of page one. It is steady work across your website, Google Business Profile, reviews and local listings. We build the pages and content that match real searches, then show you what is changing each month.
The problem
Your branch may be close to the customer, but another supplier appears in the first map results. Weak categories, few reviews or missing service details can hide a capable trade counter.
Improve your profile, categories, services and local information.
A general website page cannot match searches for tool hire, next-day delivery, bulk pricing and trade accounts. Customers find a competitor with a clearer answer and call them instead.
Create focused pages for your highest-value services.
Changing Newcastle to Sunderland in the same paragraph does not prove you serve either place. Customers need real delivery, collection and product information before they trust a supplier.
Write useful local pages based on genuine coverage.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Proof pays
When two businesses quote the same price, the one with more recent reviews gets the call. Steady reviews lift how many enquiries say yes.
Roughly
of extra work a month from being the obvious choice
Put reviews on autopilotAssumes 40% of enquiries become booked jobs. Typical UK trade figures; adjust the sliders to your own.
Your evenings, priced up
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your business can appear for more useful searches across Newcastle, Gateshead, Sunderland and other genuine service areas. Customers see clear reasons to choose your branch or delivery service.
A customer searching for tool hire sees tool hire information. Someone seeking a trade account finds the right details. Better matches bring more relevant visits and stronger enquiries.
Complete categories, current photographs, useful posts and recent reviews show a working business. Customers can understand your offer before calling or requesting a bulk quote.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for trade suppliers.
01
When a builder searches for a builders merchant near Newcastle, or a roofer needs insulation in Gateshead, Google often shows three map results first. Those listings display your location, opening hours, reviews, services and directions. A strong presence there can win the call before a customer visits any website.
Local SEO for trade suppliers makes each part of your listing support the same message. You supply the right products, serve the right towns and make buying easy. We focus on searches with clear buying intent, rather than chasing broad words that bring little work.
02
A single services page cannot properly answer every reason someone contacts a trade supplier. A customer searching for tool hire wants different information from a contractor seeking a bulk price or an account facility. Separate pages give Google and the customer a clear match.
We write pages around the words your customers use, not internal product names alone. Each page explains who the service suits, what you supply, where it is available and what someone should do next. That makes the visit useful before the phone rings.
More detail
The rest of what trade suppliers ask us, tidied away. Open what you need.
Customers often add a town to their search when they need materials quickly. A supplier based in Newcastle may still serve Wallsend, Jarrow, Washington or Cramlington. We create useful town pages only where you genuinely operate, with details that help people decide whether to contact you.
Copying the same paragraph and changing a place name gives customers no reason to trust you. It also gives Google little useful information. Each page can explain delivery areas, collection options, travel coverage and the products most requested in that town.
Your Google Business Profile is often the first impression of your business. It appears when someone searches your name, products or location. Correct categories, strong photographs and complete service details help customers understand you quickly and give Google better information for local results.
We keep the profile active and accurate. That includes updates about delivery, trade counter services, seasonal stock and opening times. We also make sure your website and directory listings agree with it, because conflicting details can create doubt for customers.
Reviews help in two ways. They give Google fresh evidence about your business, and they help a contractor choose between similar suppliers. A review mentioning fast delivery, helpful technical advice or a smooth trade account speaks directly to the next person making a call.
We help you create a simple review habit after completed work. The aim is steady, genuine feedback from real customers, not a sudden burst or copied wording. We can show you where to ask and provide a process your counter and delivery teams can follow.
Many searches happen before a customer is ready to call. They may ask whether you deliver next day, offer trade accounts, hire a mixer or support a particular project. Useful answers bring those people to your site while they are comparing suppliers.
We use AI to create a first draft, then a human checks every piece before it goes live. That check removes wrong claims, bland wording and advice that does not fit your business. The result is practical content that supports enquiries rather than content written for search engines alone.
The SEO and Content plan costs £249 a month, excluding VAT. It keeps the work moving instead of leaving your website unchanged after one project. Each month, we add useful content, improve your local presence and report progress in plain English.
You receive two optimised pages or articles each month, local work and a clear record of what changed. Every website we build from £1,295 includes this structure ready to go, but you do not need a new website to begin. We will tell you if your current site is holding the work back.
SEO brings more of the right people to your business, but it is only one part of getting the work. Our ACCC Framework joins Attract, Convert, Capture and Compound. Search and content attract demand. Your website turns visits into quote requests. The AI receptionist captures missed calls, while reviews and new content compound over time.
You can add Google Ads when you need quicker demand, or an AI receptionist when calls are missed during deliveries and busy counter periods. We start with the work most likely to help, then build from there. Request a quote and we will review your current visibility, website and service areas.
FAQ
Price, timescales and ownership, answered for a trade supplier.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a trade supplier deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to trade suppliers in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the trade supplier work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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