SEO for tradespeople
Show up when local customers search for a joiner, plasterer, tiler or other tradesperson. Our SEO and Content plan costs £249 a month and builds useful pages, stronger local listings and steady progress you can understand.
£249
Monthly SEO and Content plan
2
New pages or articles each month
12 months
Minimum monthly plan term
£1,295
Website build price from
You can do excellent work and still disappear beneath three map listings, directories and competitors. Customers search for "joiner near me", "plasterer in Gateshead" or "damp specialist Newcastle", then call the businesses they see first. If your name is missing, the job often goes elsewhere.
Getting higher on Google takes more than adding a few phrases to your homepage. Your services, towns, Google Business Profile, reviews and website must support each other. We build that steady system through local SEO for tradespeople, with clear work each month and no false promise of instant results.
The problem
You may be the better joiner, plasterer or decorator, yet customers see another business first in Google Maps. They call the visible option before checking your workmanship or qualifications.
Compare your local listings and target searches first.
A single page saying "general building work" cannot match every search. Someone looking for damp treatment, fitted wardrobes or garden groundworks needs clear proof that you handle that exact job.
Separate your profitable services into focused search pages.
Replacing Newcastle with Sunderland in the same paragraph does not prove you work there. Customers notice thin pages, and Google has little reason to show them for local searches.
Write useful location pages from your real job experience.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Proof pays
When two businesses quote the same price, the one with more recent reviews gets the call. Steady reviews lift how many enquiries say yes.
Roughly
of extra work a month from being the obvious choice
Put reviews on autopilotAssumes 40% of enquiries become booked jobs. Typical UK trade figures; adjust the sliders to your own.
Your evenings, priced up
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your business can match specific searches for plaster repairs, kitchen joinery or damp treatment instead of relying on one broad homepage. Customers find the service they already want.
Service pages, photos, qualifications and reviews give visitors useful proof. They can see whether you handle their job, cover their town and understand their concern.
An accurate, active Google Business Profile supports your local visibility. Customers see current details, real work and recent reviews when comparing businesses nearby.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for tradespeople.
Also for you
Websites for tradespeople from £1,295. Get local search, quote forms, reviews and missed-call support from one North East digital team.
Read moreThe paid traffic
Google Ads priced against your real job values, so every click has to justify itself.
Read more01
The map results at the top of Google often decide who gets the first call. They show your name, star rating, photos, opening times and service area before a customer reaches a website. A strong listing can win work even when the searcher has never heard of you.
Google looks at how closely your business matches the search, where you are, and how trusted your business appears. We improve those signals together. This is tradesperson SEO built around real jobs, not empty traffic reports.
02
Customers do not all search for "tradesperson". They search for the exact job they need. A joiner may be found through "made to measure wardrobes", while a plasterer may be found through "repair cracked ceiling". Each useful service deserves a page written in those words.
We explain what you do, where you do it, what affects the price and what customers should expect. That gives Google a clear match and gives the visitor enough confidence to request a quote.
More detail
The rest of what tradespeople ask us, tidied away. Open what you need.
A customer in Whitley Bay wants proof that you work there, not a page with the town name swapped into copied text. We build useful location pages around the jobs you actually take, your travel area and the problems common to that place.
That can mean a joiner page for North Shields, a damp specialist page for Sunderland, or an insulation page for Washington. Each page needs real detail. Thin, repeated pages give customers little value and can be ignored by Google.
Your Google Business Profile is often the first view of your business. It appears in Maps and local results, so missing photos or old details can cost trust before anyone visits your website. We keep the profile accurate, active and clearly tied to your services.
The right main category matters, but so do supporting categories, services, photos and regular updates. We do not add places you do not serve or claim qualifications you do not hold. Accurate information protects your reputation.
Reviews help Google understand that your business is active and trusted. They also help a customer choose between two similar tradespeople. A fresh review mentioning "plastering in Durham" or "a fitted wardrobe in Jesmond" can make your listing more convincing.
We help you create a simple request process after each completed job. You still earn the review through your work. We never write fake reviews, offer rewards that break platform rules, or hide unhappy customers.
People often search before they are ready to call. They want to know whether damp can be treated from inside, how long plaster needs to dry, whether a tiler works over existing tiles, or what insulation suits an older home.
We draft useful pages and articles with AI to speed up the first draft. A human checks every piece for accuracy, local relevance, safe wording and your actual way of working. The result answers real questions without pretending every job is simple.
SEO and Content costs £249 a month. It gives you ongoing work rather than a one-off report that sits in your inbox. We build two optimised pages or articles each month, improve local visibility and show what has changed in plain English.
The plan includes local SEO, Google Business Profile posts, local directory listings, rank tracking and monthly reporting. Every website we build from £1,295 ships with this structure ready to go, but you do not need a new website to begin.
SEO brings the right people to you, but it is only one part of getting work. Our ACCC Framework joins Attract, Convert, Capture and Compound. The website turns visits into quote requests. The AI receptionist answers missed calls. Google Ads can buy extra demand while reviews and content build over time.
You can start with SEO and add other parts when they make sense. If your website is slow, broken or unclear, we will tell you. Search work cannot perform properly when customers cannot use the site or find your phone number.
FAQ
Price, timescales and ownership, answered for a tradesperson.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a tradesperson deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to tradespeople in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the tradesperson work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
We use cookies that are essential for this site to work. With your consent, we may also use analytics cookies to understand how the site is used. See our cookie policy for details.