SEO for solar installers
Get found by people searching for solar panels, battery storage and EV chargers in your area. Our SEO and Content plan costs £249 a month and builds useful pages, stronger local visibility and more reasons to call.
£249
Monthly SEO and Content plan
2
Pages or articles each month
12 months
Minimum monthly term
£1,295
Website builds start from
Your competitors may be winning the calls before customers ever reach your website. When someone searches for solar panel installation in Newcastle, battery storage in Durham or an MCS Certified installer nearby, the businesses shown first get the opportunity.
Google does not reward a website simply because it looks tidy. It looks for clear service information, useful local content, trusted reviews and a well-managed Business Profile. Our solar installer SEO service builds those parts steadily, without promising results that nobody can honestly guarantee.
The problem
You may appear below installers with fewer years in business because their Google Business Profile is better maintained. When the map results appear first, customers often call them before reading your website.
Improve your profile, services, photos and local signals.
A general services page cannot answer searches for battery storage, solar thermal or commercial solar properly. Customers find a competitor with a clearer answer and never reach your enquiry form.
Create dedicated pages for every profitable solar service.
Changing Newcastle to Sunderland in the same paragraph does not create useful local information. Thin, repeated pages give customers little reason to trust you and give Google little reason to rank them.
Write genuine pages for towns you actually cover.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Proof pays
When two businesses quote the same price, the one with more recent reviews gets the call. Steady reviews lift how many enquiries say yes.
Roughly
of extra work a month from being the obvious choice
Put reviews on autopilotAssumes 40% of enquiries become booked jobs. Typical UK trade figures; adjust the sliders to your own.
Your evenings, priced up
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your business has a better chance of appearing for the services and towns you actually target. Customers searching for solar panels, batteries or EV chargers see information that matches their needs.
Clear service pages explain what you install, who it suits and what happens next. Visitors can move towards a survey or quote without hunting through a vague services page.
Your Google Business Profile shows accurate services, fresh posts, genuine photographs and relevant accreditations. Searchers get useful proof before deciding whether to contact you.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for solar installers.
01
When a homeowner searches for solar panel installation near me, Google often shows a map section before the normal website results. Three businesses may appear with their phone numbers, reviews, opening hours and directions. Being visible there can decide who receives the first call.
The map listings and normal results work together. A strong profile helps people trust you, while useful pages give Google more reasons to show you for specific searches. We improve both, then track the searches that matter in your towns.
02
A single page called Solar Services cannot properly explain everything you install. Someone searching for solar PV installation wants different information from someone comparing battery storage, commercial solar or a solar thermal system. Separate pages match those needs and give each service a better chance to appear.
We write in the words customers use, then add the details that help them make a sensible choice. That includes suitability, installation considerations, monitoring, export arrangements, maintenance and the accreditations that matter for the work.
More detail
The rest of what solar installers ask us, tidied away. Open what you need.
Customers usually add a place to their search. They look for solar installers in Sunderland, battery storage in Durham or commercial solar near Washington. Town pages help you appear for those searches, but only when they contain real information about your work in that area.
We do not copy one paragraph and change the town name. Each useful page can discuss local housing types, commercial sites, common customer concerns, access, surveys and the services you genuinely provide. If you do not cover an area, we will not pretend you do.
Your Google Business Profile is often the first thing a potential customer sees. It can show before your website, especially on a mobile search. Complete details, good photographs and regular updates help people understand your business before they decide whether to call.
We keep the profile aligned with your real services and address rules. We also use posts to highlight useful work, seasonal advice and new services. This supports local SEO for solar installers and gives searchers fresh reasons to choose you.
Reviews influence two decisions at once. Google uses them as one local trust signal, and customers use them to judge whether you are safe to contact. A solar installation is a considered purchase, so recent comments about workmanship, communication and aftercare can carry real weight.
We help you create a repeatable request process rather than waiting for reviews to appear by chance. Your team can ask after an installation, battery upgrade, repair or maintenance visit, while the experience is still fresh.
People rarely search only for a price. They want to know whether their roof is suitable, whether a battery is worthwhile, what MCS certification means, how export payments work and whether an EV charger can share an existing system. Useful answers bring those people to you earlier.
We use AI to help draft content efficiently, then a human checks every piece before it goes live. Your technical knowledge and real installation experience remain central. The result should sound like a solar professional, not a machine.
The SEO and Content plan costs £249 a month, excluding VAT. It gives you ongoing work rather than a one-off report. We build two optimised pages or articles each month, improve your local presence and show what is changing in plain English.
Every website we build starts from £1,295 and ships with this structure ready to go. You do not need a new website to begin. Your current site needs to be clear, usable and technically sound. If it is holding the work back, we will tell you plainly.
Search brings attention, but it is only one part of solar installer marketing. The ACCC Framework joins Attract, Convert, Capture and Compound. SEO helps people find you. Your website helps them request a survey. An AI receptionist answers missed calls, while reviews and content build trust over time.
Google Ads can add paid enquiries while longer-term search work develops. We can manage those parts together, so you are not left coordinating several suppliers. Start with the £249 monthly plan, then add what your workload and lead targets justify.
FAQ
Price, timescales and ownership, answered for a solar installer.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a solar installer deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to solar installers in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the solar installer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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