Client project · Dental practice rebrand and website
Oakmor Dental
We rebuilt and rebranded Oakmor Dental Centre’s WordPress website. We focused its SEO on Braintree. The site helps patients find treatments, plan visits and contact the practice.
In short
Oakmor Dental project: quick answers
Look North Digital rebuilt and rebranded Oakmor Dental Centre’s WordPress website, with SEO focused on Braintree. The website helps patients explore treatments, plan visits and contact the practice.
- Client
- Oakmor Dental Centre, Braintree, Essex
- Platform
- WordPress
- Services
- Website rebuild, rebrand and local SEO
- Patient information
- Treatments, fees, dental plan and visiting details
- Contact options
- Phone, email and WhatsApp
What did Look North Digital do for Oakmor Dental Centre?
Look North Digital rebuilt Oakmor Dental Centre’s WordPress website, created a new visual identity and applied SEO focused on Braintree dentist searches.
What was included in the Oakmor Dental rebrand?
The Oakmor Dental rebrand introduced an oak-leaf logo and blue colour scheme. The website also presents professional team photography.
What can patients find on the Oakmor Dental website?
Patients can find information about treatments, fees, the dental plan, emergency care and visiting the practice. The Oakmor Dental website also includes opening hours, parking, public transport and ground-floor treatment room details.
How can patients contact Oakmor Dental Centre through the website?
Patients can call Oakmor Dental Centre or send an enquiry and choose email, phone or WhatsApp as their preferred contact method. The enquiry form distinguishes existing patients from new registrations.
How was local SEO used on the Oakmor Dental website?
Look North Digital applied SEO to the Oakmor Dental website’s page titles and content for Braintree dentist searches. Local business details were kept consistent across the website.
Overview
The shape of the project
Oakmor Dental Centre is an established dental practice on Fairfield Road in Braintree, Essex. It opened in 2008.
Look North Digital rebuilt the practice website on WordPress and created a new look. This included an oak-leaf logo and blue colours. The site also shows professional team photos.
The site gives patients clear details about treatments, fees and the dental plan. It is also easy to find visit details, contact the practice and ask for an appointment.
The challenge
The challenge
Oakmor needed one website for its brand, services and practical patient information. Patients needed to find treatments, understand their options and choose how to contact the practice. The site also needed to help people find it when searching for a dentist in Braintree.
Our approach
The key build and design decisions
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01
Rebuilt the WordPress site with sections for the practice, treatments, team, fees and contact details.
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02
Created a new look with an oak-leaf logo and blue colours. The site also uses professional team photos.
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03
Put treatments into sections with menu anchor links. These cover general, restorative and cosmetic care.
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04
Added prompts to book across the site. The site also has a clear phone number and emergency dental information.
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05
Built an enquiry form for existing patients and new registrations. It records their preferred service and way to get in touch.
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06
Used SEO in page titles and content for Braintree dentist searches. Local business details are the same across the site.
Outcomes
What good looks like
- Patients can explore treatments and go straight to the right sections.
- The site shows fees and dental plan details.
- Emergency information and a click-to-call number are easy to find.
- Patients can send enquiries and choose email, phone or WhatsApp for contact.
- Visit details cover opening hours, parking, public transport and ground-floor treatment rooms.
- The brand and local business details are the same across the practice website.
Stack
Technology and capabilities
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Related work and guides
The services behind this project, and what we have written on the same problems.
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