Your listings look like everyone else's
Marketplace listings place your cottage beside similar properties. Guests compare prices and photos quickly, while your own story, standards and local knowledge disappear behind the platform.
Websites for holiday let owners
Websites For Holiday Let Owners That Book
Get a holiday let website built to win direct bookings, show your property at its best and turn searches into enquiries. Website packages start from £1,295, with local search, forms, reviews and ongoing support available in one place.
From £1,295
Fixed website build price
£59 a month
Required Website Care
£169 a month
AI receptionist
£449 a month
Google Ads management
Guests rarely book the first holiday let they find. They compare photos, prices, location, reviews, facilities and cancellation terms across several properties. Your website must make that comparison easy, then give them a clear reason to book direct with you.
A listing on a large booking website can bring attention, but it also puts you beside competing properties. You pay fees, follow someone else's rules and lose the chance to build a direct relationship. Your own website gives guests one trusted place to see every property, check availability and contact you.
The problem
What is costing Holiday Let Owners work right now
Missed calls become missed stays
Guests often call during evenings, changeovers or busy weekends. If nobody answers, they may contact another property before you can return the call.
Enquiries lack useful details
Messages often leave out dates, guest numbers, dogs or the property they want. You waste time asking basic questions before you can check availability or price.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Property pages for every let
02
Direct booking system links
03
Local Google Business Profile
04
Guest-focused enquiry forms
05
Review request messages
06
Mobile-ready booking information
07
Call tracking for enquiries
08
24/7 AI receptionist
09
Google Ads campaign management
10
Seasonal content planning
11
Hosting and daily backups
12
Monthly website support
Your evenings, priced up
What is DIY social media costing you?
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Packages for Holiday Let Owners
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
Direct Booking
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
- Up to 10 pages
- Booking engine integration
- Experience and tour pages
- Availability and book-now integration
- Payment integration where relevant
- Mobile booking journey
- Reviews and galleries
- WhatsApp and contact capture
- GA4 and booking conversion tracking
- Google Business Profile optimisation
- SEO foundations
- Audience Simulator access, included
- Copywriting and training
Booking Growth
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
- Up to 20 pages
- Multiple tours and experiences
- Destination pages
- Service and location pages
- Advanced booking tracking
- Abandoned enquiry capture
- Email marketing integration
- Review generation
- Google Things to Do feeds where applicable
- Channel connectivity help where supported
- SEO content structure
- Google Ads landing pages
- Direct-booking conversion optimisation
Tourism Pro
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
- Multiple tours and attractions
- Accommodation and packages
- Ticketing
- Multi-location operations
- Large inventories
- Channel managers
- API connectivity
- Complex availability rules
- Supplier systems
- Bespoke booking workflows
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your holiday let owner website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
Guests understand the stay quickly
Clear property pages show what guests care about, from sleeping arrangements and parking to dogs, hot tubs, beaches and arrival details. Fewer people need to ask first.
More guests can find you directly
Local pages and an up-to-date Google Business Profile help people discover your properties while searching for stays, facilities and places across your area.
You receive better enquiries
Forms collect dates, guest numbers, pets and preferences before you reply. You can check availability and send a useful answer without a long message chain.
01
Your website becomes the hub of every booking
Your website should do more than display pretty rooms. It should bring together your properties, availability links, facilities, directions, policies, reviews and contact details. Guests get the information they need without chasing you through several messages or marketplace listings.
We build your holiday let owner website around the way you work. A guest can see whether dogs are welcome, how far the beach is, what sleeps where and whether the hot tub is included. A group organiser can find parking, bathrooms and arrival details before they call.
That means your website keeps working while you handle changeovers, answer guest messages or deal with a maintenance issue. It helps people make a decision at any time of day, even when you cannot reply immediately.
- Property pages built around real guest decisions
- Clear links to your booking system
- Direct enquiry and callback forms
- Mobile-friendly pages for guests on phones
02
Local search puts your properties in front of ready guests
People search for more than a property name. They search for phrases such as holiday cottages near the Northumberland coast, dog-friendly stays near Newcastle, hot tub cottages in Durham and group accommodation for a weekend. We build pages around the places and stays you actually offer.
Your Google Business Profile is the box that appears beside or above local search results. We help set it up properly, keep its details accurate and add useful posts. Guests can see your location, phone number, photos, reviews and website before choosing who to contact.
Holiday let owner SEO, the work that helps your website show up in search, continues after launch. We connect your pages with your service areas, property types and seasonal offers. This gives Google clearer information and gives guests more useful pages to visit.
- Google Business Profile setup and updates
- Pages for coastal and rural stays
- Content for short breaks and peak seasons
- Clear service areas around your properties
More detail
More on websites for holiday let owners
The rest of what holiday let owners ask us, tidied away. Open what you need.
A message saying "How much for next month?" leaves you doing the detective work. A proper holiday let enquiry form collects the dates, number of guests, children, dogs, preferred property and reason for the stay. You can respond with the right price and availability first time.
We write forms around the questions you need answered. A family may need cot details and parking. A group may need sleeping arrangements and shared spaces. A guest bringing a dog may need to know about gardens, floors and nearby walks.
The form can send the details straight to you and make the next step obvious. Guests can request a callback, ask about a short break or follow your booking link. You spend less time sending basic questions back and forth.
- Arrival and departure date fields
- Guest, child and dog details
- Property and stay type choices
- Callback requests with useful context
Guests want to know what a stay feels like before they pay. Good photos matter, but recent reviews often decide the final choice. They show whether the property was clean, the check-in was easy and the description matched the real experience.
We place reviews where they support a decision. A review about a dog-friendly garden belongs near your pet-friendly information. A comment about the hot tub belongs on that property page. This makes proof useful instead of hiding it on one separate page.
We can help you request a review after each stay. The message can go out after checkout, when the guest has used the property and has a clear view of the experience. Positive feedback can then support your Google Business Profile and website.
- Reviews displayed beside key property details
- Simple post-stay review requests
- Space for Visit England ratings
- Proof of insurance and fire risk checks
A missed call can mean a missed booking, especially when a guest is comparing several properties. Our AI receptionist answers 24/7 in your business name. It takes the guest's details, asks what they need and sends the information to you by text.
It can sort urgent matters from normal booking enquiries. A lockout or heating problem can be flagged quickly. A question about a weekend stay can arrive with the dates, guest numbers and property details already recorded. You decide how to follow up.
The AI receptionist costs £169 a month on its own. Add it to Website Care and the bundle costs £199 a month. It is useful during evenings, changeovers and busy periods when you cannot safely answer the phone.
- Answers in your business name
- Takes dates and guest details
- Sorts urgent issues from enquiries
- Texts you after every call
Google Ads puts your property or booking page in front of people searching for a stay now. It can support a new property, fill quieter dates or promote short breaks during the seasons you choose. We only recommend it when your website is ready to handle the traffic.
Google Ads Management costs £449 a month. We manage the campaigns, adjust bids and budgets, test advert wording, remove poor search terms and improve the page people reach. Ad spend is paid directly to Google. We never add a mark-up.
Call tracking and enquiry records show which advert led to a real call, form submission or booking conversation. You can see more than clicks. You can judge whether the campaign is creating useful work for your properties.
- Campaigns for selected properties
- Ad copy tested against guest intent
- Ad spend billed directly by Google
- Tracking for calls and enquiries
A new website needs useful reasons for people to return. SEO and Content costs £249 a month. We create two optimised pages or articles each month, update your Google Business Profile, build trusted local listings and track where your pages appear.
Content can answer the questions guests ask before booking. Examples include dog-friendly beaches nearby, winter breaks with a hot tub, family days out, accessible features and group weekend planning. These pages help guests and give Google more detail about your area.
You can add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram, with a month approved in one sitting. The Intelligent Marketing Coach costs £49 a month and turns your marketing into clear weekly tasks.
- Two useful pages or articles monthly
- Google Business Profile posts
- Local listings and position tracking
- Optional social posts and weekly guidance
Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits owners losing work to missed calls. Growth costs £2,495 and is for businesses ready to buy leads through Google.
Every website needs Website Care at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. A holiday let site must stay available when guests are ready to book.
Website Care is required because we host, maintain and protect the website after launch. Monthly modules can be added later. If you want to start without the upfront build cost, the no upfront option is £199 a month over a 24 month term, with no setup fee. All prices exclude VAT.
- Essentials, £1,295
- Complete, £1,995
- Growth, £2,495
- Website Care, £59 a month
- No upfront option, £199 a month
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Holiday Let Owners ask us these most
Price, timescales and ownership, answered for a holiday let owner.
Our website packages are Essentials at £1,295, Complete at £1,995 and Growth at £2,495. Essentials suits a credible direct presence. Complete adds support for businesses losing work to missed calls. Growth suits owners ready to buy leads through Google. Website Care is required at £59 a month. All prices exclude VAT.
The timescale depends on the number of properties, the content available and any booking system connections. We agree the plan before work starts and keep the project moving with clear requests for photos, prices and details. A smaller site can move faster than a group accommodation website with many rooms, facilities and booking rules.
Website Care includes hosting, the security certificate, daily backups, security monitoring, software updates and checks that your website is available. It also includes up to 30 minutes of content changes each month and email support. It is required for every client because a booking website needs ongoing maintenance, protection and a reliable place to run.
Your website uses hosting, software and security tools that need regular attention. Updates reduce faults and security risks. Backups give us a recovery point if something goes wrong. Our monitoring helps spot downtime. Keeping care with us also means one team is responsible for the website after launch, rather than leaving you to find help during a busy booking period.
In many cases, yes. We can build clear links or booking areas around the system you already use. The best approach depends on the supplier, the information it allows and whether you need live availability on your own website. We will review your current system before recommending the right setup, rather than promising a connection without checking how it works.
It gives guests a clear place to compare your properties, read your policies, view proof and start a booking or enquiry. We also make the direct route obvious from your pages and adverts. Results depend on your property, prices, availability, photographs and marketing. The website handles the information and trust side, while you still control the booking terms.
Yes. We can include relevant ratings, memberships and trust details where they apply to your business. That may include Visit England rated status, AA Quality Assured recognition, PASC UK membership, fire risk assessment information and full insurance. We will use the wording and badges you are entitled to display, so guests see accurate proof rather than vague claims.
The AI receptionist can answer the call in your business name at any time. It asks for the caller's details and reason for calling, then sorts urgent problems from normal booking enquiries. It texts the information to you immediately. You can then respond when safe and practical, instead of discovering a missed call after the guest has moved on.
The AI receptionist costs £169 a month. It answers calls 24/7, takes job or booking details, qualifies the caller and texts you immediately. Website Care plus the AI receptionist costs £199 a month, saving £29 compared with buying both separately. We set its wording around your business name, properties, common questions and the way you want urgent issues handled.
Yes. Campaigns can focus on a particular cottage, location, season, short break or type of guest. Google Ads Management costs £449 a month and includes campaign management, bid and budget changes, advert testing, removal of poor search terms, landing page improvements and a monthly reporting call. Your ad spend is billed directly by Google and is never marked up.
We can use call tracking and enquiry records to connect activity with outcomes. That means you can see which campaign, advert or page led to a phone call or form submission. It will not remove every part of the booking decision, especially when guests compare several properties, but it gives you a clearer view than counting clicks alone.
Yes. We work from Newcastle upon Tyne across Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. Our holiday let owner website design UK service also works with businesses across the country. A holiday let owner website Newcastle project can focus on nearby stays, while other areas need their own local pages.
Yes. SEO and Content costs £249 a month and includes two useful pages or articles each month, local search work, Google Business Profile posts, local listing work, position tracking and monthly reporting. Content could cover dog-friendly beaches, winter hot tub breaks, family attractions, coastal walks or group weekends. Each page should answer a real guest question and support a property or area you serve.
The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, care and the AI receptionist. It is designed for businesses that want to start now without paying the full build cost first. Monthly billing starts at launch, and all prices exclude VAT.
You own the website and its content once the agreed work has been paid for. We can continue hosting and maintaining it through Website Care, which is required for every client. If you later need changes, new property pages or seasonal updates, you can ask us to handle them. We do not hold your website hostage to keep you working with us.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a holiday let owner
The bodies and tools a holiday let owner deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also worth considering
Other things we could build for you
Not everyone needs these. They are here because businesses like yours often do.
Also built for
Websites for similar businesses
Closest to holiday let owners in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your holiday let owner website
Tell us the holiday let owner work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.