Calls go to voicemail
You are often cleaning, driving or carrying equipment when a customer calls. If they reach voicemail, many will call the next carpet cleaner in Google instead of waiting for a reply.
Websites for carpet cleaners
Get a carpet cleaner website built to bring in local enquiries, show your services clearly and capture missed opportunities. Choose a fixed-price package from £1,295, with ongoing care, call handling and marketing available from one supplier.
From £1,295
Fixed build price
£59 a month
Required Website Care
£169 a month
AI Receptionist
£449 a month
Google Ads Management
Most carpet cleaning customers search when they need help quickly. A red wine stain, a tenancy handover or a tired sofa cannot wait for next month. They search Google, check a few nearby cleaners and call the business that looks trustworthy, available and easy to contact.
A basic website with a list of services is not enough. Customers want to see carpet, upholstery, rug and stain removal services. They want clear service areas, proof of good work, sensible answers about prices and a fast way to request a quote.
The problem
You are often cleaning, driving or carrying equipment when a customer calls. If they reach voicemail, many will call the next carpet cleaner in Google instead of waiting for a reply.
A basic contact form gives you little more than a name and message. You waste time asking about rooms, stains, access, dates and location before you can price the job.
Customers may not know whether you clean upholstery, rugs, leather or wool. If those services are buried on one page, valuable searches and suitable enquiries can pass you by.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
Your evenings, priced up
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Customers submit their service, postcode, room details, photos and preferred date. You can judge the job sooner and reply with a more accurate price or next step.
Dedicated pages help customers find carpet, upholstery, rug, leather, stain and commercial cleaning. Local pages show exactly where you work across the North East.
The AI Receptionist answers in your name, records what the caller needs and texts you the details. You can call back with context instead of starting cold.
01
You cannot answer every call while moving furniture, treating a stain or running a machine. Your carpet cleaner website should handle the first conversation for you. It explains your services, shows where you work and gives customers a clear route to request a quote, even when you are on another job.
We build the website around the work you actually want. That might include domestic carpet cleaning, upholstery cleaning, rug cleaning, leather cleaning, stain protection or end of tenancy cleans. Commercial customers can find information about regular contracts without searching through a residential-only page.
02
People often search for a carpet cleaner by town, postcode or urgent need. We build your pages around real searches such as carpet cleaning Newcastle, upholstery cleaning Gateshead and end of tenancy carpet cleaning Sunderland. Each page explains the service, the areas covered and what happens next.
We also improve your Google Business Profile, which is the business listing shown in Google Search and Maps. We help keep your services, opening times, photos, phone number and service areas accurate. We can plan regular updates and build mentions of your business on trusted local websites.
This approach supports carpet cleaner SEO, meaning the work that helps your business show up in unpaid Google results. From Newcastle, we can target Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth.
More detail
The rest of what carpet cleaners ask us, tidied away. Open what you need.
A vague message saying 'How much for a clean?' creates more work before you can give an answer. Your quote form can ask for the details that affect the price. Customers can choose a service, enter room or item counts, add their postcode and describe stains, access and timing.
They can upload photographs of carpets, rugs, sofas or problem areas. You receive a useful enquiry rather than a blank contact form. You can then price the work faster, spot unsuitable jobs and prepare the right equipment before you call back.
The form can cover one-off domestic work, commercial carpet contracts and end of tenancy cleaning. It can also ask about pets, heavy soiling, delicate fibres, parking and whether the customer needs stain protection.
Carpet cleaning is a trust purchase. Customers are letting you into their home, trusting you with expensive flooring and hoping stains do not come back. They compare your reviews, photos, qualifications and guarantees before they choose who to call.
Your website can show real work, customer comments and clear credentials in the places that matter. If you are NCCA, Woolsafe Approved or IICRC certified, we present that clearly. If you are fully insured, customers see it before they need to ask.
After each completed job, we can help you request a review while the result is fresh. The process can send the customer to the right review page and make it simple to leave feedback. More recent, relevant proof gives future customers a reason to choose you.
Missing one call can mean losing a full house clean, a commercial enquiry or an urgent stain job. Our AI Receptionist answers 24/7 in your business name, including when you are driving, carrying equipment or already speaking to another customer.
It takes the caller's job details, asks sensible follow-up questions and sorts urgency. It can record the service needed, location, preferred date and key details such as a fresh spill or an end of tenancy deadline. It then texts you immediately with the conversation summary.
The AI Receptionist costs £169 a month on its own. It is £199 a month when bundled with Website Care. That gives you a website and a trained first point of contact, rather than another missed call going to voicemail.
When you are ready to buy leads, Google Ads can put your business in front of people searching for carpet cleaning now. We create and manage campaigns around services such as upholstery cleaning, rug cleaning, stain removal and end of tenancy work.
Google Ads Management is £449 a month. It includes campaign management, bid and budget changes, advert testing, unwanted search term control, landing page improvements and a monthly reporting call. Your advert budget is paid directly to Google. We never mark it up.
Call tracking shows which adverts led to calls. Form tracking shows which clicks became quote requests. You can then see which enquiries became real jobs, rather than judging campaigns by clicks alone. This helps you make better decisions about busy periods and profitable services.
A new website gives you a strong base, but useful pages and regular updates help you stay visible. Our SEO and Content service costs £249 a month. It includes two optimised pages or articles each month, local search work, Google Business Profile posts, trusted local listings, position tracking and a monthly report.
Content can answer the questions customers ask before booking. Examples include how long carpets take to dry, whether you clean wool, what happens with pet odours, how stain protection works and how landlords arrange an end of tenancy clean. Helpful answers bring the right people to your website.
You can add Automated Social Media for £99 a month. It plans, writes and posts content to Facebook and Instagram for your approval. The Intelligent Marketing Coach costs £49 a month and gives you a weekly plan, so you always know what to do next.
Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits carpet cleaners losing work to missed calls. It adds the stronger lead capture setup for businesses that need calls handled more reliably.
Growth costs £2,495 and suits businesses ready to buy leads through Google. Website Care is £59 a month and is required for every client. It includes hosting, a secure connection, daily backups, security monitoring, software updates, uptime checks, up to 30 minutes of content changes each month and email support.
Care plus Receptionist costs £199 a month. Care plus Receptionist plus Ads costs £595 a month. Everything costs £795 a month and combines the ongoing services. If you prefer to avoid an upfront payment, the no upfront option is £199 a month for a 24 month term, with no setup fee. It includes a template site for your trade, hosting, care and the AI Receptionist.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a carpet cleaner.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a carpet cleaner deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to carpet cleaners in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the carpet cleaner work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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