Social media does all the work
Your best photos sit on Instagram, but customers cannot easily compare services, find prices or request a proper quote. When you are working, unanswered messages quickly disappear beneath newer posts.
Websites for car detailers
Get a car detailer website built to bring in better enquiries, show your finish properly and handle missed calls. Our complete digital service starts at £1,295, with local search, quote forms and follow-up support available in one place.
From £1,295
Website build price
£59 monthly
Required Website Care
£169 monthly
AI Receptionist
£449 monthly
Google Ads Management
Your customers are not simply looking for someone who cleans cars. They are comparing paint correction results, ceramic coating packages, prices, locations and trust signals. They want to know whether you can work safely on their pride and joy. A weak website leaves those answers unclear, so the customer moves on before calling.
Many detailers rely on Instagram, Facebook or a Google Business Profile alone. Those channels can show finished work, but they do not guide someone from interest to a properly priced enquiry. They also do little when you are wet sanding, polishing, coating or working inside a customer's vehicle.
The problem
Your best photos sit on Instagram, but customers cannot easily compare services, find prices or request a proper quote. When you are working, unanswered messages quickly disappear beneath newer posts.
Customers send vague messages about a "full valet" without saying which vehicle they have, where it is located or what condition it is in. You waste time asking basic questions before pricing.
You cannot answer while polishing paint, applying coating or driving. A caller who reaches voicemail may phone another detailer instead, even when your finish and service are better.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
Your evenings, priced up
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Customers choose their service, explain the vehicle and upload photographs before contacting you. You can respond with better guidance and a more realistic starting price.
Organised galleries and job stories show the difference your process makes. Visitors understand why paint correction, ceramic coating or show preparation costs more than a basic wash.
The AI receptionist answers in your business name, gathers the job details and texts you. You can return suitable calls after the machine, spray gun or steering wheel is safe.
01
A proper car detailer website becomes the centre of your operation. It explains full valeting, paint correction, ceramic coating, paint protection film, interior deep cleans and show car preparation before the customer contacts you. That means fewer basic questions and more enquiries from people who already understand what you offer.
The site works while you are machine polishing a bonnet, applying a coating or collecting a vehicle. Customers can see your work, check your service areas, read your reviews and send their details without waiting for a social media reply. You receive a clearer starting point for the conversation.
We build around the way your business actually works. Fleet valeting, wheel refurbishment and mobile detailing can each have their own page. Your process, accepted vehicles, booking rules and preparation advice can be clear before a customer arrives.
02
People search for services such as ceramic coating near me, paint correction Newcastle or mobile car valeting in Gateshead. They often search when they are ready to compare providers. Your website needs useful pages that match those searches without sounding like a list of repeated place names.
We connect your website with your Google Business Profile, the business listing that appears in Google Maps and local results. Your opening hours, phone number, services, photos and service areas stay consistent. We also make it easier for visitors to move from your listing to a quote or call.
For a car detailer website Newcastle businesses can trust, we can target Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We also build car detailer SEO into the wider plan, so useful content keeps bringing people back.
More detail
The rest of what car detailers ask us, tidied away. Open what you need.
A message saying, "How much for a detail?" does not give you enough to price the job. Vehicle size, condition, location, paintwork, interior use and the customer's desired result all affect the work involved. Your form should collect those details before you spend time chasing them.
We create quote forms for the services you actually sell. A customer can choose full valeting, paint correction, ceramic coating, paint protection film, interior deep cleaning or show car preparation. They can add the vehicle make, model, condition, photographs, location and preferred date.
The form can separate quick enquiries from larger jobs. A fleet manager may need regular visits for several vehicles. A private owner may need advice after buying a used car. You receive useful information by email, rather than a vague message that starts the whole process again.
Detailing customers are trusting you with an expensive possession. They want to see clean edges, corrected paint, protected surfaces and careful interior work. Strong photographs help, but the story around each job matters too. Explain the starting condition, the work completed and the result achieved.
Your website can show before and after galleries for paint correction, ceramic coating, wheel refurbishment and interior deep cleans. It can also display relevant trust marks, such as IDA certified, Gtechniq accredited, Detailing World approved and fully insured, where those statements apply to your business.
We help build a review step into the process after every completed job. Customers receive a straightforward request while the work is fresh in their mind. Reviews then support your website and Google Business Profile, helping the next local customer choose you over a cheaper-looking alternative.
A missed call often means a missed booking. You cannot always answer while polishing, coating, loading equipment or driving between jobs. Our AI Receptionist answers 24/7 in your business name, so callers receive a useful response instead of a voicemail or silence.
It takes the job details, asks about the vehicle and service, and sorts urgency. Someone asking about paint protection film can be separated from a customer needing a quick valet before an event. The receptionist then texts you immediately with the caller's information, so you can follow up when safe.
The AI Receptionist costs £169 a month on its own. Website Care plus Receptionist costs £199 a month. That bundle includes your required website care and saves £29 compared with buying the two services separately. It is designed for detailers who lose calls because the work cannot stop.
Once your website and quote process are ready, Google Ads can place your business in front of people actively searching for a detailer. This can be useful for high-value work such as ceramic coating, paint correction and paint protection film, where one suitable job may justify focused advertising.
Google Ads Management costs £449 a month. We manage campaigns, bids, budgets, advert wording, unwanted search terms and the pages people land on. Your advertising budget is paid directly to Google. It is billed separately and never marked up by us.
We also track what happens after a click. Calls, quote forms and booked jobs can be connected back to the campaign that produced them. You can see which searches created real opportunities, rather than judging adverts by clicks alone. We review the account with you each month.
A new website gives you a strong starting point, but customer searches and your services keep changing. New pages can explain seasonal preparation, maintenance after ceramic coating, fleet valeting plans or the difference between a valet and paint correction. Useful content gives customers another reason to find and trust you.
SEO and Content costs £249 a month. We create two useful pages or articles each month, improve local search, post to your Google Business Profile, build trusted business listings and track your progress. You receive a monthly report, with plain explanations of what changed and what we recommend next.
Automated Social Media costs £99 a month. It plans, writes and posts content to Facebook and Instagram, ready for you to approve in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you a weekly plan, so you know what to do next.
Essentials costs £1,295 plus VAT. It gives you a credible presence that turns visitors into enquiries. It suits a new or established detailer who needs clear service pages, strong proof and a reliable way for customers to get in touch.
Complete costs £1,995 plus VAT. It is built for businesses losing work to missed calls and includes the stronger enquiry system around your website. Growth costs £2,495 plus VAT and suits detailers ready to buy leads through Google Ads. We will recommend the right route rather than pushing the biggest package.
Every client has Website Care at £59 a month plus VAT. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. It is required because your website needs ongoing protection and maintenance.
If you want to start without the upfront build cost, the no upfront option is £199 a month plus VAT on a 24 month term. There is no setup fee. You receive a template site built for your trade, with hosting, care and the AI receptionist included.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a car detailer.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a car detailer deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also worth considering
Not everyone needs these. They are here because businesses like yours often do.
Also built for
Closest to car detailers in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the car detailer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
We use cookies that are essential for this site to work. With your consent, we may also use analytics cookies to understand how the site is used. See our cookie policy for details.