No. The training assumes no prior AI experience and is run on your own business, not on hypothetical examples.
Service
AI Training & Content
Practical AI training for your team plus a content engine that keeps your site publishing. Included in every website package, not sold as an extra.
Overview
AI that does the boring half of marketing.
Most small businesses know AI could save them hours a week and have no idea where to start. Training that is generic does not help - what helps is being shown how to use it on your quotes, your service descriptions and your customer replies.
We run the training on your own business, build you a prompt library you keep, and wire an AI content workflow into your site so new pages and posts keep going live after we leave.
Positioning
Built around how your business actually wins work
Grounded in what your customers search for and compare, not a generic web design process.
Who it is for
- Owners with no time for marketing
- Small teams handling their own enquiries
- Businesses that publish nothing after launch
- Anyone paying for content they could produce in-house
Problems we solve
- No new content after the site launches
- Generic AI output that sounds nothing like the business
- Staff unsure what AI is safe to use
- Marketing time competing with paid work
Features
What is included
01
Live training sessions
02
A prompt library built on your services
03
AI content workflow inside your admin
04
Search-ready service and location pages
05
Review reply drafting
06
Quarterly refreshers on the Care Plan
How we work
A delivery process built for this service
A clear, phased route from first conversation to a launched site you know how to run.
-
01
Audit
We look at where your week actually goes and what content is missing.
-
02
Train
Hands-on sessions using your own jobs, quotes and customers as examples.
-
03
Build the engine
Prompt library plus an AI content workflow wired into your site.
-
04
Keep publishing
Ongoing pages and posts, with a human review step before anything goes live.
Use cases
Where this service creates value
An electrician generating a page per town they cover
A salon drafting treatment descriptions and replies
A builder turning finished jobs into case studies
Why Look North Digital
Why work with us
Included as standard
Every package from £1,295 up includes AI training and content.
Your voice, not a robot
Trained on your services, your area and the way you talk to customers.
Human review built in
Nothing publishes without someone signing it off.
FAQ
Questions we get asked most
Straight answers, before anyone mentions a discovery call.
We build on the current OpenAI models - the content engine on this site runs on GPT-5.6 Luna, the fast, low-cost tier of the GPT-5.6 family, which is well suited to high-volume page and post generation.
Google penalises unhelpful content, not AI-assisted content. Everything we generate is grounded in your real services and areas, then reviewed by a human before publishing.
Pricing
What it costs
Packages from £1,295, all including AI training and content, quote requests, review optimisation and contact forms.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Next step
Ready to get a price?
Tell us your services and the towns you cover. We will send a fixed quote, not a range.