You can do much of it yourself if you are comfortable with your site's dashboard. Updating plugins, testing forms and checking Search Console are all within reach for a careful owner. The hard part is doing it every month, and knowing what to do when an update breaks something.
If your site is on a hosted builder, the platform runs the software underneath. Ask what it updates for you and what is still your job. Content, forms, domains and your own logins are always yours to look after.
Paying someone makes sense when your site brings in real enquiries or bookings, when it has custom features, or when you simply don't have the time. Whoever does it, write down who is responsible for each task, so nothing falls between two people.
Doing it yourself or paying for a care plan
| Factor |
Do it yourself |
Paid care plan |
| Cost |
Your time, plus any backup or security tools |
A monthly fee |
| Suits |
Simple sites, owners with time and confidence |
Sites that bring in enquiries, bookings or sales |
| Risk |
Tasks slip when you are busy |
You depend on the provider doing the work |
| When things break |
You fix it or find help fast |
The provider should restore or fix it |