Websites for training companies

Websites for Training Companies That Win Work

We build websites for training companies that turn course searches into booked calls, clear enquiries and paid places. Your site, local search, reviews, forms and follow-up work together. Training company websites start from £1,295, with ongoing support available.

From £1,295

Fixed build price

£59 a month

Required Website Care

£169 a month

AI receptionist

24 months

No upfront term

People buying training do not all search in the same way. An employer may look for in-house health and safety training. A parent may search for an apprenticeship provider. An office manager may need an accredited first aid course next month.

They compare more than course titles. They look for recognised accreditations, useful dates, clear prices, nearby delivery areas and proof that you have trained people like them. If your website hides those details, the enquiry often goes to another provider.

The problem

What is costing Training Companies work right now

Every course looks the same

Your website may list first aid, apprenticeships and leadership development in one long block. Buyers cannot see which service fits them, so they leave before asking for dates or a quote.

Accreditations stay hidden

You may hold important approvals, but they are buried in a PDF or mentioned once. Employers comparing Ofqual recognition, CPD certification or IOSH experience never see your strongest proof.

Enquiries lack useful detail

A basic contact form produces messages you cannot price. You still need learner numbers, dates, location, course level and delivery needs before you can give a useful answer.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Course service pages

02

Accreditation and qualification pages

03

Local area landing pages

04

Google Business Profile support

05

Training enquiry forms

06

Trainer profile sections

07

Review request process

08

Call tracking setup

09

AI receptionist option

10

Google Ads landing pages

11

Mobile-friendly website

12

Website Care and support

Your evenings, priced up

What is DIY social media costing you?

Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.

Roughly

of billable time spent posting every month

Automate the posting

That is also around hours a year. Typical UK trade figures; adjust the sliders to your own.

Pricing

Packages for Training Companies

Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.

Essentials

£1,295

A credible presence that turns visitors into enquiries.

Best for: Sole traders and small teams who need to look established and get the phone ringing.

  • Up to 7 pages, designed mobile first
  • Copywriting for every page
  • Google Business Profile setup and optimisation
  • Contact forms and click to call
  • Call tracking number
  • Basic on-page SEO
  • Google Analytics and conversion tracking
  • Audience Simulator access, included
  • 2 rounds of revisions
  • Live in 10 working days
Most popular

Complete

£1,995

For businesses losing work to missed calls.

Best for: Established businesses that cannot answer the phone while they are on a job.

Everything in Essentials, plus:

  • Up to 12 pages, including service and location pages
  • AI receptionist configured to your business, live at launch
  • Enquiry notifications by SMS and email
  • WhatsApp enquiry capture
  • Review generation setup
  • Photo and video gallery
  • 3 rounds of revisions

Growth

£2,495

For businesses ready to buy leads through Google.

Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.

Everything in Complete, plus:

  • Dedicated PPC landing pages
  • Full conversion tracking and call attribution
  • Google Ads account build, keyword research and campaign structure
  • Competitor analysis
  • Priority build, live in 7 working days

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your training company website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

Buyers find the right course

Separate pages explain each course and service clearly. Visitors can move from a search for first aid, IOSH or in-house compliance training to the right enquiry route.

Your proof earns trust

Accreditations, trainer experience, reviews and delivery details appear where buyers need them. Employers can check your suitability without searching through old documents or calling for basic facts.

Quotes start with useful details

Your form collects learner numbers, dates, location and course needs. You spend less time asking the same opening questions and more time preparing a sensible proposal.

01

Your website becomes the hub of your training operation

A good training company website gives every service a clear place. Accredited courses, in-house training, apprenticeships, e-learning and corporate away days should not sit on one crowded page. Each service needs its own explanation, audience and next step, so visitors quickly see that you can solve their problem.

We connect those pages to the rest of your marketing. Your Google Business Profile sends people to the right course. Your adverts land on a relevant page. Your forms collect useful job details. Your reviews support the decision. You get one joined-up system instead of separate suppliers passing work between them.

  • Course and service pages
  • Clear calls and enquiry routes
  • Accreditation and qualification displays
  • Mobile-friendly course information
  • Contact details on every page

02

Local search puts your courses in front of nearby buyers

When someone searches for training nearby, Google uses your website and business listing to decide what to show. We improve both. Your pages can target useful searches around Newcastle upon Tyne, Gateshead, Sunderland, Durham and the wider North East, rather than relying on one general services page.

Your Google Business Profile is the panel people see beside local results. We help keep its services, phone number, opening times, photos and updates accurate. We also build clear links between the listing and your website, so a person looking for IOSH, first aid or compliance training can reach the right information quickly.

  • Local pages for your service areas
  • Google Business Profile updates
  • Course and service search terms
  • Accreditation-led website content
  • Accurate contact information

More detail

More on websites for training companies

The rest of what training companies ask us, tidied away. Open what you need.

Training enquiries often arrive with too little information. Someone writes, "Can you quote for staff training?" You then spend time asking how many people need training, where it will happen, which dates suit them and whether certificates or assessment are required.

We build forms around the way your team prices work. A form can ask about learner numbers, course type, delivery location, preferred dates, group experience and purchasing requirements. It can separate in-house training from open courses, then send a useful enquiry to the right person straight away.

That does not replace a conversation. It makes the conversation worthwhile. You can prepare a realistic response before calling, spot urgent requests and avoid chasing basic details. Visitors also get a clear next step, rather than being left to guess which email address to use.

  • Learner numbers and course type
  • Preferred dates and delivery location
  • In-house or open course choice
  • Certificate and accreditation needs
  • Direct notifications to your team

Training buyers need to trust your people before they book. Employers may check your experience, trainer qualifications, assessment process and recognised status. Learners may want to know whether your courses are practical, supportive and accepted by their employer or awarding body.

We place that proof where it helps the decision. Your website can explain Ofqual recognition, City & Guilds approved centre status, CPD certification, the Matrix Standard or IOSH links in plain English. We can also show trainer profiles, client sectors, course photographs, certificates and useful answers about assessment.

After each suitable job, we help request a review while the experience is fresh. The process can send a polite message with a direct review link. New reviews support your Google Business Profile and website. They give the next employer evidence from people who have already trusted your training.

  • Trainer profiles and qualifications
  • Accreditation explanations
  • Course photographs and certificates
  • Review request process
  • Reviews shown on key pages

You cannot always answer when you are teaching, travelling between sites or dealing with an assessment. A missed call can mean a missed booking, especially when an employer is comparing several providers for a course date.

Our AI receptionist costs £169 a month, or £199 a month when bundled with Website Care. It answers 24/7 in your business name, takes the caller's details, asks what training they need and sorts urgent requests from routine enquiries.

It then texts you the details immediately. You can see who called, what they wanted, where the training may take place and when they need an answer. It does not pretend to be a human trainer. It makes sure the opportunity reaches you instead of disappearing into voicemail.

  • Answers calls day and night
  • Uses your business name
  • Records course and learner details
  • Sorts urgent requests
  • Texts you after each call

Google Ads can put your course or training service in front of people who are actively looking now. This suits urgent compliance needs, upcoming course dates and employers searching for in-house delivery. We build campaigns around the work you want, not broad clicks that are difficult to price.

Google Ads Management costs £449 a month. This includes campaign management, bid and budget changes, advert testing, removing unhelpful search terms, improving landing pages and a monthly reporting call. Ad spend is paid directly to Google. We never mark it up.

Call tracking and form tracking show which advert produced an enquiry. We can record whether that enquiry became a booked course, a quote or a real job. That gives you a clearer view of what your marketing is producing, rather than counting clicks that never turn into work.

  • Campaigns by course or service
  • Landing pages for paid searches
  • Ad copy testing
  • Call and form tracking
  • Monthly reporting call

A new website gives you a stronger starting point, but useful content helps it keep earning attention. Our SEO and Content service costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, business listing updates, position tracking and monthly reporting.

Content can answer the questions your buyers ask before booking. Examples include what an IOSH course covers, when staff need refresher training, how in-house first aid training works and whether CPD certificates suit a particular profession. Each page gives Google and your visitors a clearer reason to find you.

You can add Automated Social Media for £99 a month. We plan, write and post to Facebook and Instagram, then let you approve a month of content in one sitting. The Marketing Coach costs £49 a month and gives you weekly tasks built around your business, so marketing does not get forgotten.

These services are optional. You can add them at launch or later. The important point is that the same team already understands your courses, service areas, forms and goals.

  • Two pages or articles monthly
  • Local search improvement
  • Google Business Profile posts
  • Facebook and Instagram posts
  • Weekly marketing tasks

Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits training companies losing work because calls go unanswered. Growth costs £2,495 and is for businesses ready to buy leads through Google. Each website package is built around the way a training company wins work.

Every client has Website Care at £59 a month. It includes hosting, a security certificate, daily backups, security checks, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because a working training website needs regular care, not just a one-off build.

If you want to start without the upfront build cost, the no upfront option is £199 a month on a 24 month term. There is no setup fee. You get a template site built for your trade, hosting, care and the AI receptionist included. All prices exclude VAT, and monthly billing starts when the site launches.

Our usual payment plan is 50% when you sign and 50% at launch. Monthly services have a 12 month minimum term, then continue monthly. You can add modules at any time. We explain the options before work starts, so you can choose with the full cost in view.

  • Essentials, £1,295
  • Complete, £1,995
  • Growth, £2,495
  • Website Care, £59 a month
  • No upfront option, £199 a month

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Training Companies ask us these most

Price, timescales and ownership, answered for a training company.

Our listed website packages are Essentials at £1,295, Complete at £1,995 and Growth at £2,495. The right option depends on whether you need a credible presence, missed-call support or Google Ads support. Website Care is required at £59 a month. All prices exclude VAT. We confirm the scope and payment stages before work begins.
Many straightforward websites launch in around 10 days once we have your text, course details, images and access to the information we need. A larger site with several course areas, local pages, forms and approvals can take longer. We agree the page list first, then give you a clear launch plan.
Website Care keeps the site hosted, secure and backed up. It includes daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because software can need updates and websites can fail without warning. Care gives you an active support route after launch.
The AI receptionist answers every call 24/7 in your business name. It asks what training the caller needs, records useful details, sorts urgent requests and texts you immediately. It can help when you are teaching, driving or running an assessment. It does not replace your trainer. It makes sure a potential buyer is not left with voicemail.
The AI receptionist costs £169 a month on its own. It costs £199 a month when combined with Website Care, which saves £29 compared with buying both separately. We set its wording around your business, services and usual questions. You receive the caller's details by text, so you can decide how and when to follow up.
Google Ads Management costs £449 a month. It includes campaign management, bid and budget optimisation, advert testing, removing unhelpful search terms, landing page improvements and a monthly reporting call. Your ad spend is billed separately by Google and goes directly to Google. We never mark it up. Tracking shows which calls and forms came from the campaigns.
Yes. We can create pages and adverts around open course dates, seasonal compliance demand or urgent employer training. Your website can show dates, locations, learner numbers and booking details clearly. If dates change often, we can set up an easier way for your team to update them. Extra support time is available for larger or frequent changes.
Yes. We can build a separate route for employers wanting training at their premises. The form can collect staff numbers, site location, preferred dates, course type and any delivery restrictions. It can also ask whether the employer needs certificates, assessments, refresher training or a tailored programme. That gives you better information before you prepare a quote.
Yes. We can create clear sections for Ofqual recognition, City & Guilds approved centre status, CPD certification, the Matrix Standard, IOSH experience and relevant trainer qualifications. We will not claim an approval you do not hold. Instead, we present your real evidence in plain language, helping buyers understand what it means for their learners or staff.
Yes. We can plan useful local pages for Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. Each page should contain genuinely useful information about your delivery area. We do not simply copy the same text and change the place name.
Yes. We can set up a review request process for suitable learners, employers or course contacts after delivery. The message can link directly to your Google review page, making the action simple. You still control who receives the request and what your team says. We also help place approved reviews on the pages where they support a booking decision.
Yes. You own the website content and the finished website we create for you. We need access to hosting and software so we can provide Website Care and support it properly. We will explain what is included, where your information is held and what happens if you later choose to manage more of the work yourself.
The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, Website Care and the AI receptionist. It suits a training company that wants to start now without paying the build cost upfront. Monthly billing starts when the website launches.
Monthly billing starts at launch and has a 12 month minimum term. After that, it continues monthly. This applies to the ongoing modules and support arrangement. The no upfront website option has its own 24 month term. We make these terms clear before you sign, so there are no surprises after the site goes live.
Website Care includes up to 30 minutes of content changes each month. That can cover a new course date, a small wording change or an updated trainer detail. If you need larger changes, new pages or seasonal updates, Extra Support Time costs £75 a month for an additional two hours. You can add it whenever your workload requires.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a training company

The bodies and tools a training company deals with, plus where to go next on our site.

Also built for

Websites for similar businesses

Closest to training companies in how they win work. Each gets its own page, quote form and set of searches.

Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.

Next step

Get a fixed price for your training company website

Tell us the training company work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote