Every course looks the same
Your website may list first aid, apprenticeships and leadership development in one long block. Buyers cannot see which service fits them, so they leave before asking for dates or a quote.
Websites for training companies
We build websites for training companies that turn course searches into booked calls, clear enquiries and paid places. Your site, local search, reviews, forms and follow-up work together. Training company websites start from £1,295, with ongoing support available.
From £1,295
Fixed build price
£59 a month
Required Website Care
£169 a month
AI receptionist
24 months
No upfront term
People buying training do not all search in the same way. An employer may look for in-house health and safety training. A parent may search for an apprenticeship provider. An office manager may need an accredited first aid course next month.
They compare more than course titles. They look for recognised accreditations, useful dates, clear prices, nearby delivery areas and proof that you have trained people like them. If your website hides those details, the enquiry often goes to another provider.
The problem
Your website may list first aid, apprenticeships and leadership development in one long block. Buyers cannot see which service fits them, so they leave before asking for dates or a quote.
You may hold important approvals, but they are buried in a PDF or mentioned once. Employers comparing Ofqual recognition, CPD certification or IOSH experience never see your strongest proof.
A basic contact form produces messages you cannot price. You still need learner numbers, dates, location, course level and delivery needs before you can give a useful answer.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
Your evenings, priced up
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Separate pages explain each course and service clearly. Visitors can move from a search for first aid, IOSH or in-house compliance training to the right enquiry route.
Accreditations, trainer experience, reviews and delivery details appear where buyers need them. Employers can check your suitability without searching through old documents or calling for basic facts.
Your form collects learner numbers, dates, location and course needs. You spend less time asking the same opening questions and more time preparing a sensible proposal.
01
A good training company website gives every service a clear place. Accredited courses, in-house training, apprenticeships, e-learning and corporate away days should not sit on one crowded page. Each service needs its own explanation, audience and next step, so visitors quickly see that you can solve their problem.
We connect those pages to the rest of your marketing. Your Google Business Profile sends people to the right course. Your adverts land on a relevant page. Your forms collect useful job details. Your reviews support the decision. You get one joined-up system instead of separate suppliers passing work between them.
02
When someone searches for training nearby, Google uses your website and business listing to decide what to show. We improve both. Your pages can target useful searches around Newcastle upon Tyne, Gateshead, Sunderland, Durham and the wider North East, rather than relying on one general services page.
Your Google Business Profile is the panel people see beside local results. We help keep its services, phone number, opening times, photos and updates accurate. We also build clear links between the listing and your website, so a person looking for IOSH, first aid or compliance training can reach the right information quickly.
More detail
The rest of what training companies ask us, tidied away. Open what you need.
Training enquiries often arrive with too little information. Someone writes, "Can you quote for staff training?" You then spend time asking how many people need training, where it will happen, which dates suit them and whether certificates or assessment are required.
We build forms around the way your team prices work. A form can ask about learner numbers, course type, delivery location, preferred dates, group experience and purchasing requirements. It can separate in-house training from open courses, then send a useful enquiry to the right person straight away.
That does not replace a conversation. It makes the conversation worthwhile. You can prepare a realistic response before calling, spot urgent requests and avoid chasing basic details. Visitors also get a clear next step, rather than being left to guess which email address to use.
Training buyers need to trust your people before they book. Employers may check your experience, trainer qualifications, assessment process and recognised status. Learners may want to know whether your courses are practical, supportive and accepted by their employer or awarding body.
We place that proof where it helps the decision. Your website can explain Ofqual recognition, City & Guilds approved centre status, CPD certification, the Matrix Standard or IOSH links in plain English. We can also show trainer profiles, client sectors, course photographs, certificates and useful answers about assessment.
After each suitable job, we help request a review while the experience is fresh. The process can send a polite message with a direct review link. New reviews support your Google Business Profile and website. They give the next employer evidence from people who have already trusted your training.
You cannot always answer when you are teaching, travelling between sites or dealing with an assessment. A missed call can mean a missed booking, especially when an employer is comparing several providers for a course date.
Our AI receptionist costs £169 a month, or £199 a month when bundled with Website Care. It answers 24/7 in your business name, takes the caller's details, asks what training they need and sorts urgent requests from routine enquiries.
It then texts you the details immediately. You can see who called, what they wanted, where the training may take place and when they need an answer. It does not pretend to be a human trainer. It makes sure the opportunity reaches you instead of disappearing into voicemail.
Google Ads can put your course or training service in front of people who are actively looking now. This suits urgent compliance needs, upcoming course dates and employers searching for in-house delivery. We build campaigns around the work you want, not broad clicks that are difficult to price.
Google Ads Management costs £449 a month. This includes campaign management, bid and budget changes, advert testing, removing unhelpful search terms, improving landing pages and a monthly reporting call. Ad spend is paid directly to Google. We never mark it up.
Call tracking and form tracking show which advert produced an enquiry. We can record whether that enquiry became a booked course, a quote or a real job. That gives you a clearer view of what your marketing is producing, rather than counting clicks that never turn into work.
A new website gives you a stronger starting point, but useful content helps it keep earning attention. Our SEO and Content service costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, business listing updates, position tracking and monthly reporting.
Content can answer the questions your buyers ask before booking. Examples include what an IOSH course covers, when staff need refresher training, how in-house first aid training works and whether CPD certificates suit a particular profession. Each page gives Google and your visitors a clearer reason to find you.
You can add Automated Social Media for £99 a month. We plan, write and post to Facebook and Instagram, then let you approve a month of content in one sitting. The Marketing Coach costs £49 a month and gives you weekly tasks built around your business, so marketing does not get forgotten.
These services are optional. You can add them at launch or later. The important point is that the same team already understands your courses, service areas, forms and goals.
Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits training companies losing work because calls go unanswered. Growth costs £2,495 and is for businesses ready to buy leads through Google. Each website package is built around the way a training company wins work.
Every client has Website Care at £59 a month. It includes hosting, a security certificate, daily backups, security checks, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because a working training website needs regular care, not just a one-off build.
If you want to start without the upfront build cost, the no upfront option is £199 a month on a 24 month term. There is no setup fee. You get a template site built for your trade, hosting, care and the AI receptionist included. All prices exclude VAT, and monthly billing starts when the site launches.
Our usual payment plan is 50% when you sign and 50% at launch. Monthly services have a 12 month minimum term, then continue monthly. You can add modules at any time. We explain the options before work starts, so you can choose with the full cost in view.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a training company.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a training company deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to training companies in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the training company work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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