Websites For Estate Agents That Win Instructions

A vague contact form creates more work for your team. Someone writes, "I want to know more," without saying whether they are selling, letting, buying or asking about management. Your staff then spend time chasing basic information before they can give a useful reply.

We build forms around estate agency conversations. A valuation form can ask for the property address, property type, bedrooms, occupancy, expected timing and preferred contact method. A landlord form can ask about the number of properties, current arrangement and whether management is needed.

That information helps your team sort enquiries and prepare the right response. It also helps you identify a serious instruction opportunity instead of treating every message as the same. Forms can route sales, lettings, commercial and block management enquiries to the right person.

The site can include viewing requests, landlord enquiries, vendor valuations, commercial property requests and auction questions. Every form is written in plain English. It makes the next step obvious without forcing people to create an account.

Property decisions involve trust. Vendors want to know that you can market their home, manage viewings and negotiate properly. Landlords want confidence around rent collection, repairs and compliance. Buyers and tenants want clear information and a responsive team. Your website should answer those concerns before the phone call.

We place reviews, client feedback, qualifications and memberships where they support a decision. If relevant, that can include Propertymark, NAEA, ARLA, The Property Ombudsman and Client Money Protection. We only use credentials and claims that apply to your agency.

We also build a review process around completed work. After a valuation, let, sale, management instruction or other suitable service, the system can prompt the client to leave feedback. Good reviews then support your website and Google Business Profile.

Fresh proof matters because prospects compare several agencies at once. A strong review profile can make your office feel safer to contact. Clear case studies can show how you handled a difficult sale, a complex let or a demanding management instruction.

Missed calls can mean missed instructions. Your negotiators may be in viewings, valuing a property, dealing with a tenant or handling a completion. The AI Receptionist answers in your business name, 24 hours a day, so callers are not left with voicemail when they need help.

It takes the caller's details and records what they need. It can identify whether the call concerns a valuation, viewing, letting, repair, landlord enquiry or another service. It can also sort urgency, so a genuine priority is easier to spot among routine enquiries.

The system texts you the details immediately. Your team can then call back with context instead of asking the caller to repeat everything. It does not replace your judgement or your negotiators. It makes sure useful calls reach them with the information they need.

The AI Receptionist costs £169 a month. Website Care plus the AI Receptionist costs £199 a month, saving £29. This is useful for agencies that lose calls during busy periods, evenings, weekends or lunch breaks.

Google Ads can put your agency in front of people actively looking for a valuation, letting service, property manager or commercial agent. We build campaigns around the work you want, rather than sending every click to your home page.

Management is £449 a month. It includes campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call. Negative keywords stop unsuitable searches wasting your budget.

Your advertising spend is paid directly to Google. We never mark it up. You can see what was spent, which searches produced visits and which enquiries came through the campaigns.

We add call and form tracking where appropriate. That shows which advert led to a valuation request, viewing enquiry, landlord conversation or other real opportunity. The aim is not to report clicks alone. It is to help you understand which campaigns create work for your agency.

A website can launch strongly and then become stale. Property markets change, local demand shifts and clients ask new questions. Our SEO and Content service keeps adding useful reasons for people to find and trust your agency.

SEO and Content costs £249 a month. It includes two optimised pages or articles each month, local search work, Google Business Profile posts, citation building, rank tracking and monthly reporting. The content can cover valuations, landlord responsibilities, buying areas, auctions, commercial property and management.

Useful content supports the services you want to sell. A guide to preparing a home for valuation can attract vendors. A landlord compliance article can start a management conversation. An area guide can help buyers understand Newcastle, Durham or the coast.

You can also add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram, with a month approved in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you weekly marketing tasks built around your agency.

Essentials costs £1,295 and creates a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits agencies losing work to missed calls. Growth costs £2,495 and is built for agencies ready to buy leads through Google. All prices exclude VAT.

Every website package includes Website Care at £59 a month. It covers hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required for every client, so the site stays looked after after launch.

The Care plus Receptionist bundle costs £199 a month. Care plus Receptionist plus Ads costs £595 a month. The Everything bundle costs £795 a month. Modules can be added at any time, so you can start with the essentials and add lead generation later.

If you want to start without the upfront build cost, the no upfront option is £199 a month over a 24 month term. There is no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. It is designed for businesses that want to begin now.