Insights
Practical notes on websites, search and AI
What actually moves the needle for a local business, written without the marketing fog.
Blog
Written for owners, not marketers
In-depth articles on the decisions small business owners are already trying to make, from local search to reviews and AI.
Lead generation
What to put on a quote request form for your trade
Learn which questions to ask on a trade quote form, how to use steps and photo uploads, and how to discourage small jobs without putting off good customers.
Read articleLocal SEO
Local SEO for tradespeople: how to rank in every town you cover
Learn why one website page cannot serve twelve towns, how to build useful location pages, and how your Google Business Profile can support more local enquiries.
Read articleReviews
How to get more Google reviews for your trade business
Learn when to ask for a review, how to send a one-tap link, how to respond to criticism, and how to use honest customer feedback on your website.
Read articlePricing
How much should a small business website cost in 2026?
Learn what really affects website prices in 2026, what three common budgets can buy, and how to avoid cheap template resellers, expensive agencies and monthly contracts that leave you without ownership.
Read articleNext step
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